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ESTABLISHING SEARCH RESULTS AND DEEPLINKS USING TRAILS

  • US 20110264673A1
  • Filed: 04/27/2010
  • Published: 10/27/2011
  • Est. Priority Date: 04/27/2010
  • Status: Active Grant
First Claim
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1. A computer-implemented process for establishing search results based in part on search and browse trail data, said process comprising:

  • using a computer to perform the following process actions;

    accessing trails found within said trail data, wherein each trail comprises a sequence of URLs each of which was selected in turn by a prior user subsequent to selecting a search result presented in response to a prior search query;

    identifying one or more trails that match a current search query to a prescribed degree; and

    employing the identified trail or trails to select one or more URLs found therein for inclusion in search results found by a search engine in response to the current search query.

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