SYSTEM FOR CONTROLLING AUTOMATIC EXPOSURE OF BROADCAST ADVERTISEMENT DATA AND METHOD FOR SAME

• US 20110265117A1
• Filed: 02/25/2009
• Published: 10/27/2011
• Est. Priority Date: 02/25/2008
• Status: Active Grant

• Current Assignee: Ki-Won Nam, Pyong-Taek Kim
• Original Assignee: Ki-Won Nam, Pyong-Taek Kim
• Inventors: Park, Nam-A, Nam, Ki-Won, Kim, Pyong-Taek, Cha, Ji-Hyuk, Lee, Joo-Won
• Granted Patent: US 8,863,177 B2
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: H04H 60/32 Arrangements for monitoring conditions of receiving stations, e.g. malfunction or breakdown of receiving stations
• CPC Class Codes: H04H 60/63 for services of sales data processing systems or methods specially adapted for electronic commerce G06Q30/00
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4383 Accessing a communication channel
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

A system for inserting advertisement data into broadcast data and method thereof are provided. The system and method can output advertisement data to a certain portion of a lower end of a screen image of the new channel for a certain time when a current channel is changed to a different broadcast channel according to a viewer'"'"'s intention while the viewer is viewing a broadcast program, thus minimizing viewer'"'"'s reluctance to the advertisement output, reducing the burden of an advertiser, and guaranteeing a visual continuity of a broadcast program desired to be searched. Using the present invention, when channels are switched for searching for broadcast programs or when power is turned on or off, advertisement data can be output to the same screen while outputting a pertinent broadcast program, thereby exposing the advertisement data without interrupting the broadcast program. In addition, an advertisement cost incurring from exposing the advertisement data is accumulated, a lottery is automatically executed at certain time interval, and the viewer of the advertisement is allowed to have a return for viewing the advertisement, so the viewer is incited to spare more time for viewing the advertisement and the viewer'"'"'s concentration on the advertisement can increase. Moreover, because the image of an entertainer is inserted when local advertisement data is output, the advertisement can be made at a low-priced cost for portrait rights and the entertainer can produce supplementary advertisement profit without having to do an activity of CF photographing.

Claims

1. A system for inserting advertisement data into broadcast data, the system comprising:

broadcast output terminals 2a˜

2n for outputting broadcast data to a broadcast data output area 200 of a screen output area 100, and dividedly generating an advertisement data output area 300 at a lower end portion of the screen output area to output advertisement data for a certain time period when advertisement output conditions are met;

a broadcast data transmission server 4 for transmitting broadcast data to the broadcast output terminals 2a˜

2n through a relay station or a relay satellite;

advertiser terminals 10a˜

10n for transmitting advertisement data and advertisement information to the advertisement data transmission server 6; and

an advertisement data transmission server 6 for receiving advertisement data from the advertiser terminals 10a˜

10n and storing the advertisement data, and transmitting the advertisement data to the broadcast output terminals 2a˜

2n.

4. The system of claim 1, wherein the advertisement output conditions of the broadcast output terminals 2a˜

2n refer to when power of the broadcast output terminals 2a˜

2n is turned on and off, and when a signal for performing channel switching by a viewer through the broadcast output terminals 2a˜

2n is applied.

7. The system of claim 1, wherein the broadcast output terminals 2a˜

2n are set to check an advertisement view time or the frequency of advertisement output and transmit the check result to the advertisement data transmission server 6.

8. The system of claim 1, wherein the broadcast output terminals 2a˜

2n are set to output prestored advertisement data only for a certain time period when a channel switch signal is received during the outputting of broadcast data, remove the advertisement data after a certain time period has lapsed, and return to the original broadcast data.

12. The system of claim 1, wherein the broadcast output terminals 2a˜

2n include;

a communication module, connected to a broadcast access network or Internet network, for performing a data transmission and reception with the broadcast data transmission server 4 and the advertisement data transmission server 6, and performing protocol matching and filtering;

a remote controller information receiver for receiving remote control signals with respect to an advertisement data output setting signal of a viewer, a screen ratio adjustment signal of advertisement data, a detailed information check signal of advertisement data, a channel switch signal, and a power ON/OFF signal;

a screen output controller for controlling outputting of broadcast data and advertisement data through the broadcast output terminals 2a˜

2n;

an advertisement insertion controller for controlling inserting of advertisement data transmitted from the advertisement data transmission server 6 into a screen area and outputting the same by interworking with the screen output controller 16;

a broadcast data output controller for controlling receiving of digital broadcast data from the broadcast data transmission server 4 and outputting the received digital broadcast data through the broadcast output terminals 2a˜

2n;

a broadcast data recording controller for receiving the digital broadcast data from the broadcast data transmission server 4, and recording and storing the digital broadcast data;

a data storage unit for storing advertisement data transmitted from the advertisement data transmission server 6, storing terminal unique number information, and receiving an advertisement data output setup signal of the viewer and a screen ratio adjustment signal of the advertisement data and storing the set information associated with them;

a controller for controlling outputting of advertisement data to the screen for a certain time period when an advertisement output condition signal is received from the remote controller information receiver 14, in a state that a setup signal with respect to an advertisement data screen output is received through the remote controller information reception unit 14 and the advertisement data is received from the advertisement data transmission server 6 and stored; and

a timer installed in the controller 26 for calculating an advertisement output time.

13. The system of claim 12, wherein the controller 26 has a control routine set to generate a control signal to the screen output controller 16 to adjust an output size of the advertisement data when a signal for adjusting the ratio of the advertisement data output from the remote controller information receiver 14 is applied.

14. The system of claim 12, wherein the controller 26 is set to accumulatively calculate the advertisement output time by interworking with the timer 26a and transmit the corresponding advertisement output time information to the advertisement data transmission server 6 at every certain time interval.

15. The system of claim 12, wherein the broadcast output terminals 2a˜

2n further include a key input unit for setting an advertisement data output mode by the viewer, and adjusting the size ratio of the advertisement output area 300.

17. The system of claim 1, wherein the advertisement data transmission server 6 is set to provide a return, which is proportionate to an output time of an advertisement, to a viewer who has output the advertisement upon receiving the advertisement output time information previously output through the corresponding broadcast output terminals 2a˜

2n, at certain time intervals or when power of the broadcast output terminals 2a˜

2n is turned off.

18. The system of claim 1, wherein the advertisement data transmission server 6 includes:

a communication module for performing data communication with the broadcast output terminals 2a˜

2n and the advertiser terminals 10a˜

10n to upload or download various data, and performing protocol matching or data filtering;

an authentication processing unit for performing authentication to determine whether or not a viewer and an advertiser who wants to perform data transmission through the broadcast output terminals 2a˜

2n and the advertiser terminals 10a˜

10n are true;

an advertisement data generating unit for receiving advertisement data from the advertiser terminals 10a˜

10n and storing the advertisement data, and generating advertisement data including company event information and image information and transmitting the generated advertisement data to the broadcast output terminals 2a˜

2n;

an insertion data combining unit for inserting the company event information and image information into the advertisement data by interworking with the advertisement data generating unit 32;

a terminal information management unit for managing terminal unique code information of the broadcast output terminals 2a˜

2n and the advertiser terminals 10a˜

10n and classifying received data by unique codes;

an advertiser information management unit for managing information regarding an advertisement cost previously transferred by an advertiser and personal information of the advertiser including area information;

an advertisement cost payment unit for paying the advertisement cost in proportion to an output time of advertisement data output through the broadcast output terminals 2a˜

2n;

an authentication information DB for storing authentication information for determining whether or not a viewer and an advertiser are true;

an advertisement DB for storing advertisement data transmitted from the advertiser terminals 10a˜

10n;

a terminal information DB for storing terminal unique code information of the broadcast output terminals 2a˜

2n and the advertiser terminals 10a˜

10n and area information matching with the unique code information;

an advertiser information DB for storing information regarding an advertisement cost previously transferred by an advertiser and personal information of the advertiser including area information;

an advertisement cost payment DB for storing advertisement output cost payment information of the advertiser;

a controller for receiving advertisement data from the advertiser terminals 10a˜

10n and storing the advertisement data, receiving an advertisement output request signal from the broadcast output terminals 2a˜

2n and corresponding terminal information and registering them, generating advertisement data including company event information and image information, and transmitting the generated advertisement data to the broadcast output terminals 2a˜

2n at certain time intervals.

2-3. -3. (canceled)

5-6. -6. (canceled)

9-11. -11. (canceled)

16. (canceled)

19. (canceled)

20. A method for inserting advertisement data into broadcast data, the method comprising:

receiving, by an advertisement data transmission server 6, advertisement data from a plurality of advertiser terminals 10a˜

10n, and registering the advertisement data by the advertisers;

transmitting, by the advertisement data transmission server 6, the advertisement data to a plurality of broadcast output terminals 2a˜

2n;

storing, by the broadcast output terminals 2a˜

2n, the advertisement data transmitted from the advertisement data transmission server 6;

outputting, by the broadcast output terminals 2a˜

2n, broadcast data of a terrestrial wave, a satellite broadcast, and a cable broadcast through their screen;

determining, by the broadcast output terminals 2a˜

2n, whether or not advertisement output conditions are met;

when the advertisement output conditions are met, extracting prestored advertisement data and outputting the extracted advertisement data to the screen;

driving, by the broadcast output terminals 2a˜

2n, a timer 26a starting from a time point when the output of the advertisement data is initiated, and determining whether or not a preset certain time has arrived; and

when the preset time has arrived, removing, by the broadcast output terminals 2a˜

2n, the advertisement data output to the screen and returning to the screen where an original broadcast advertisement data is output.

24. The method of claim 20, wherein said determining whether or not advertisement output conditions are met determines whether a channel switch signal or a power ON/OFF signal is received.

25. The method of claim 20, wherein said extracting prestored advertisement data reduces broadcast data output to the screen output area 100 at a certain ratio, and outputs the extracted advertisement data to a remaining portion of the screen.

27. The method of claim 20, further comprising, after said removing the advertisement data:

determining whether a channel switch signal is applied at a time point when the preset time has not arrived; and

when the channel switch signal is applied, returning to said outputting the extracted advertisement data for outputting new advertisement data to the screen.

21-23. -23. (canceled)

26. (canceled)

28-85. -85. (canceled)

86. A system for inserting advertisement data into broadcast data, the system comprising:

a broadcast data transmission server 104 for transmitting broadcast data to broadcast output terminals 102a˜

102n; and

the broadcast output terminals 102a˜

102n, having a preset particular advertisement channel number, for determining whether or not an automatic channel switching condition is met upon outputting of a broadcast program sent from the broadcast data transmission server 104 and automatically switching to the preset particular advertisement channel, and returning to an original broadcast channel when a channel restoration condition is met.

87. The system of claim 86, wherein the automatic channel switching condition of the broadcast output terminals 102a˜

102n refers to whether or not a time point when an advertisement is output from the original broadcast channel or a time point when power of the broadcast output terminals 102a˜

102n is turned on or off has arrived.

88. The system of claim 86, wherein the channel restoration condition of the broadcast output terminals 102a˜

102n refers to whether or not a time point when a broadcast program, not an advertisement, is output from the original program channel has arrived.

89. The system of claim 87, wherein the broadcast data transmission server 104 is configured to determine an automatic channel switching time point and an original channel restoration time point based on program time information included in an EPG or Que-tone signal information, and program start and end signal information.

90. The system of claim 86, wherein the broadcast output terminals 102a˜

102n include;

a communication module connected to a broadcast access network or the Internet network for performing a data transmission and reception with the broadcast data transmission server 104 and the advertisement data transmission server 106, and performing protocol matching and filtering.

a remote controller information receiver for receiving remote control signals with respect to an advertisement data output mode setting signal of a viewer;

a screen output controller for controlling outputting of broadcast data through the broadcast output terminals 102a˜

102n;

a channel switching controller for automatically switching a broadcast channel being viewed to a preset particular advertisement dedicated channel by interworking with the screen output controller 116;

a broadcast data output controller for controlling receiving of digital broadcast data from the broadcast data transmission server 104 and outputting the received digital broadcast data through the broadcast output terminals 102a˜

102n;

a data storage unit for storing a channel number of a particular advertisement dedicated channel established by using a plurality of advertisement data transmitted from an advertiser through the broadcast data transmission server 104, storing automatic switching condition information (EPG time information, a Que-tone information value, a start and end signal value of broadcast program), and storing terminal unique number information and an advertisement data output mode setting signal of an viewer; and

a controller for receiving a mode selection signal of a viewer for automatic switching to an advertisement channel through the remote controller information receiver 114 and setting a particular advertisement channel number, and in this state, receiving broadcast data including signal information regarding a start and end of the corresponding broadcast program from the broadcast data transmission server 104 and output it to be broadcast, automatically switching to a preset advertisement dedicated channel at a time point when the advertisement data is output through the corresponding channel, and when a broadcast program start signal of the main broadcast channel is received, performing automatic channel switching so that it is returned to the original broadcast channel.

91. A method for inserting advertisement data into broadcast data, the method comprising:

setting, to broadcast output terminals 102a˜

102n, a channel switching condition and a particular channel number desired to be automatically switched;

outputting broadcast data to a screen of the broadcast output terminals 102a˜

102n by the broadcast output terminals 102a˜

102n;

determining, by the broadcast output terminals 102a˜

102n, whether or not an automatic channel switching condition is met;

automatically storing an original broadcast channel by the broadcast output terminals 102a˜

102n;

automatically switching, by the broadcast output terminals 102a˜

102n, the screen to a preset advertisement dedicated channel to output an advertisement dedicated broadcast to the screen;

determining, by the broadcast output terminals 102a˜

102n, whether or not a return condition to the original broadcast channel is met; and

automatically returning, by the broadcast output terminals 102a˜

102n, the broadcast screen to the original broadcast channel.

92. The method of claim 91, wherein in said setting a channel switching condition and a particular channel number, the channel switching condition and the advertisement dedicated channel number are set in advance in manufacturing the broadcast output terminals 102a˜

102n, and the set state is activated according to a viewer'"'"'s mode selection.

94. The method of claim 91, wherein said determining whether or not a return condition to the original broadcast channel is met determines as to whether or not a time point when a broadcast program, not an advertisement, is output through the original broadcast program channel has arrived.

93. (canceled)

95-107. -107. (canceled)