MOBILE COMMERCE SYSTEM

• US 20110270618A1
• Filed: 04/30/2010
• Published: 11/03/2011
• Est. Priority Date: 04/30/2010
• Status: Abandoned Application

• Current Assignee: Bank of America Corp.
• Original Assignee: Bank of America Corp.
• Inventors: Kagade, Hemant, Ghosh, Debashis, Banerjee, Sudeshna, Joa, David, Shao, Yanghong, Newman, Kurt D., Allison, Thayer S. JR.
• Application Number:
  US12/770,947
• Publication Number:
  US 20110270618A1
• Time in Patent Office: Days
• US Class Current: 705/1.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03

Abstract

Embodiments of the invention are directed to systems, methods, and computer program products for providing targeted product offers to a consumer'"'"'s mobile device based on the consumer'"'"'s current location, location history, transaction history, and purchase thresholds. Embodiments of the invention are also directed to systems, methods, and computer program products for obtaining feedback from the consumer in relation to an offer and providing a modified offer based on the feedback. In one embodiment, the feedback is a determination that a consumer is not interested in a merchant offer based on the consumer'"'"'s substantially real-time location information and transaction information.

Claims

1. A computer-implemented method comprising:

receiving location information for a consumer'"'"'s mobile device;

using the location information to determine the consumer'"'"'s location relative to a merchant;

providing an offer to the consumer'"'"'s mobile device based at least partially on the consumer'"'"'s location relative to the merchant;

determining that the consumer lacks interest in the offer; and

communicating with the consumer'"'"'s mobile device about the offer based at least partially on the determining that the consumer lacks interest in the offer.

2. The computer-implemented method of claim 1, wherein communicating further with the consumer'"'"'s mobile device about the offer comprises:

providing a survey to the consumer'"'"'s mobile device, the survey comprising one or more questions inquiring about the consumer'"'"'s reaction to the offer.

3. The computer-implemented method of claim 2, wherein communicating further with the consumer'"'"'s mobile device about the offer further comprises:

providing a modified offer to the consumer'"'"'s mobile device based at least partially on a response to the survey.

4. The computer-implemented method of claim 2, wherein the one or more questions comprise one or more questions inquiring about why the consumer lacks interest in the offer.

5. The computer-implemented method of claim 1, wherein communicating further with the consumer'"'"'s mobile device about the offer comprises:

providing the consumer'"'"'s mobile device with a modified offer related to the first offer.

6. The computer-implemented method of claim 1, wherein determining that the consumer lacks interest in the offer comprises:

using the location information to determine that the consumer is leaving the merchant.

7. The computer-implemented method of claim 1, wherein determining that the consumer lacks interest in the offer comprises:

determining that the consumer has not accepted the offer after a predefined period of time.

8. The computer-implemented method of claim 1, wherein determining that the consumer lacks interest in the offer comprises:

receiving from the consumer'"'"'s mobile device an affirmative rejection of the offer.

9. The computer-implemented method of claim 1, wherein determining that the consumer lacks interest in the offer comprises:

determining that the consumer purchased a competing product competitive with a product associated with the offer.

10. The computer-implemented method of claim 1, wherein determining that the consumer lacks interest in the offer comprises:

identifying a trend in the consumer'"'"'s transaction history.

11. The computer-implemented method of claim 1, further comprising:

receiving one or more purchase thresholds specified by the consumer; and

providing the offer to the consumer'"'"'s mobile device based at least partially on the one or more purchase thresholds.

12. The computer-implemented method of claim 11, wherein the one or more purchase thresholds comprises a maximum price.

13. The computer-implemented method of claim 11, wherein the one or more purchase thresholds comprises a maximum distance from the consumer'"'"'s location.

14. The computer-implemented method of claim 1, wherein receiving location information for the consumer'"'"'s mobile device comprises receiving information about interaction with the consumer'"'"'s mobile device and a sensor or transceiver located proximate the merchant.

15. The computer-implemented method of claim 1, wherein receiving location information for the consumer'"'"'s mobile device comprises receiving location information from a global positioning system.

16. An apparatus comprising:

a positioning system configured for determine location information for a consumer'"'"'s mobile device;

a computer system configured to use the location information to determine the consumer'"'"'s location relative to a merchant;

a computer system configured to provide an offer to the consumer'"'"'s mobile device based at least partially on the consumer'"'"'s location relative to the merchant;

a computer system configured to determine that the consumer lacks interest in the offer; and

a communication system configured to communicate with the consumer'"'"'s mobile device about the offer based at least partially on the determining that the consumer lacks interest in the offer.

17. The apparatus of claim 16, wherein the computer system is configured to determine that the consumer lacks interest in the offer is configured to determine that the consumer lacks interest in the offer based at least in part on the location information.

18. An apparatus comprising:

a communication interface configured to receive information from a mobile device; and

a processor configured to;

determine that a consumer associated with the mobile device lacks interest in an offer provided by the merchant, the determination based at least partially on the information received from the mobile device; and

use the communication interface to communicate with the mobile device about the offer based at least partially on the determination that the consumer lacks interest in the offer.

19. The apparatus of claim 18, wherein the processor is configured to use the communication interface to communicate with the mobile device about the offer by:

providing a modified offer to the consumer'"'"'s mobile device based at least partially on the determination that the consumer lacks interest in the offer, wherein the modified offer is related to the first offer.

20. The apparatus of claim 18, wherein the processor is configured to use the communication interface to communicate with the mobile device about the offer by:

providing a survey to the consumer'"'"'s mobile device, the survey comprising one or more questions inquiring about the consumer'"'"'s reaction to the offer.

21. The apparatus of claim 20, wherein the processor is configured to use the communication interface to communicate with the mobile device about the offer by:

providing a modified offer to the consumer'"'"'s mobile device based at least partially on a response to the survey.

22. The apparatus of claim 20, wherein the one or more questions comprise one or more questions inquiring about why the consumer lacks interest in the offer.

23. The apparatus of claim 18, wherein the information received from the mobile device comprises location information about a current location of the mobile device, and wherein the processor is configured to use the location information to determine that the consumer is leaving the merchant.

24. The apparatus of claim 18, wherein the information received from the mobile device comprises one or more shopping specifications specified by the consumer, and wherein the processor is configured to provide the offer to the consumer'"'"'s mobile device based at least partially on the one or more shopping specifications.

25. An apparatus comprising:

a memory comprising financial transaction information stored therein for a plurality of consumers;

a positioning system configured to receive location information about a mobile device associated with a consumer of the plurality of consumers;

a communication device configured to communicate with the mobile device; and

a processor communicably coupled to the communication device, the positioning system, and the memory and configured to;

determine from the financial transaction information and the location information a percentage of consumer visits to a merchant that are associated with a transaction; and

provide information to the mobile device or the merchant based at least in part on the percentage of consumer visits to the merchant that are associated with a transaction.

26. The apparatus of claim 25, wherein the processor is configured to:

provide a survey to the mobile device based at least in part on the percentage of consumer visits to the merchant that are associated with a transaction.

27. The apparatus of claim 26, wherein the processor is configured to:

use the communication device to receive survey results from the mobile device and provide the survey results to the merchant.

28. The apparatus of claim 25, wherein the processor is configured to:

provide an offer from the merchant to the mobile device based at least in part on the percentage of consumer visits to the merchant that are associated with a transaction.

29. The apparatus of claim 25, wherein the processor is configured to provide information to the mobile device or the merchant based on whether the percentage is beyond a predefined threshold value.

30. An apparatus comprising:

a memory;

a communication device; and

a processor operatively coupled to the memory and the communication device, wherein the processor is configured to execute non-transitory computer-readable program code to;

receive information related to a physical location of a consumer;

access consumer transaction information from the consumer'"'"'s account at a financial institution;

determine an offer for the consumer based at least in part on the physical location of the consumer and the consumer transaction information from the consumer'"'"'s account at the financial institution; and

provide the consumer the offer on a consumer mobile device.

31. The system of claim 30, wherein the processor is further configured to receive purchase thresholds from the consumer and determine an offer for the consumer based at least in part on the purchase thresholds received from the consumer.

32. A computer program product for a mobile commerce system, the computer program product comprising at least one non-transitory computer-readable medium having computer-executable program code portions embodied therein, the computer-executable program code portions comprising:

an executable portion configured for receiving information related to a physical location of a consumer;

an executable portion configured for accessing consumer transaction information from the consumer'"'"'s account at a financial institution;

an executable portion configured for determining an offer for the consumer based at least in part on the physical location of the consumer and the consumer transaction information from the consumer'"'"'s account at the financial institution; and

an executable portion configured for providing the consumer the offer on a consumer mobile device.