METHOD AND SYSTEM FOR PROVIDING URL POSSIBLE NEW ADVERTISING

• US 20110270691A1
• Filed: 12/31/2008
• Published: 11/03/2011
• Est. Priority Date: 03/21/2008
• Status: Abandoned Application

• Current Assignee: Naver Corporation
• Original Assignee: NHN Business Platform Corp. (Naver Corporation)
• Inventors: Park, Jong Ho
• Application Number:
  US12/933,679
• Publication Number:
  US 20110270691A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 61/30 Managing network names, e.g. use of aliases or nicknames name-to-address mapping H04L61/45
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Disclosed are a method and system for providing a uniform resource locator (URL) enabling a new advertisement. The method includes acquiring, from a usage record of users using an application, a URL with respect to a site where the users visit, analyzing the URL or a landing page of the URL to classify a category of business with respect to the URL, and providing the URL that enables the new advertisement based on a comparison of a site of the URL with a registered advertisement site or an exposed advertisement site for each of the classified category of business.

Claims

1. A method for providing information of an advertising opportunity associated with a uniform resource locator (URL), the method comprising:

receiving, from a user application usage record, a URL information with respect to a frequency of visiting sites by the user;

analyzing the URL information or a landing page of the URL visited by the user to classify a category of business with respect to the URL; and

providing the information of the advertising opportunity associated with the URL information, the information of the advertising opportunity being capable of enabling new advertising models by checking the analyzed URL information whether the analyzed URL information comprises a registered advertisement site or an enabling advertisement site with respect to the classified business.

2. The method of claim 1, further comprising:

collecting the user application usage record with respect to Internet services of the user using the application;

analyzing the collected user application usage record to extract the URL information with respect to the site where the user visits; and

classifying URLs with respect to a site satisfying a predetermined visit condition associated with the user application.

3. The method of claim 2, wherein the analyzing of the collected user application usage record further comprises extracting a single URL for each site by analyzing the collected user application usage record, the extraction comprises a plurality of URLs with respect to a single site where the user visits.

4. The method of claim 2, wherein the classifying of the URL information further comprises classifying the URL information if a number of visitors visiting sites of the URLs is more than a threshold value.

5. The method of claim 2, wherein the classifying of the URL information further comprises classifying the URL information if a number of visitors visiting sites of the URLs is less than a threshold value.

6. The method of claim 2, wherein the classifying of the URL information further comprises classifying the URL information if a number of visitors visiting sites of the URLs is more than a first threshold value and less than a second threshold value.

7. The method of claim 1, wherein the analyzing the URL information associated with the landing page of the URL further comprises classifying the businesses with respect to the URL using an advertisement object business category.

8. The method of claim 1, wherein the analyzing of the URL information associated with the landing page of the URL further comprises:

extracting a keyword from the URL information or the landing page of the URL information;

analyzing the extracted keyword to classify keywords by categorizing similar meanings to the extracted keyword into a group; and

comparing a keyword group having a highest frequency based on the classified keyword groups and a business dictionary to extract a category of the business with respect to the URL information.

9. The method of claim 8, wherein analyzing the extracted keyword analyzes the extracted keyword using a thesaurus to classify the keywords having similar meanings into the group, and wherein the thesaurus is obtained by arranging and accumulating keyword groups with similar meanings.

10. The method of claim 8, wherein the comparing a keyword group further comprises extracting the category of the business with respect to the URL by comparing result between the keyword group having the highest frequency from the classified keyword groups with a business category and a keyword matching table.

11. The method of claim 1, further comprising:

providing a classification of a registered or unexposed URL by comparing the site of the URL with the registered advertisement site or the exposed advertisement site with respect to the classified business to provide the URL that enables a new advertisement.

12. A non-transitory computer-readable recording medium comprising an executable program, which when executed, performs of the steps of claim 1.

13. A system for providing information of an advertising opportunity associated with a uniform resource locator (URL), the system comprising:

a URL acquisition unit to acquire, from a user application usage record, a URL information with respect a frequency of visiting sites by the user;

a business classification unit to analyze the URL information or a landing page of the URL information visited by the user to classify a category of business with respect to the URL information; and

a URL providing unit to provide information of an advertising opportunity associated with the URL information, the information of the advertising opportunity being capable of enabling new advertising models by checking the analyzed URL information whether the analyzed URL information comprises a registered advertisement site or an enabling advertisement site with respect to the classified business.

14. The system of claim 13, further comprising:

a collection unit to collect the user application usage record with respect to Internet services of the user using the application;

a URL extraction unit to analyze the collected user application usage record to extract the URL with respect to the site where the user visits; and

a URL classification unit to classify URLs with respect to a site satisfying a predetermined visit condition associated with the user application.

15. The system of claim 14, wherein the URL extraction unit extracts a single URL for each site by analyzing the collected user application usage record, the extraction comprises a plurality of URLs with respect to a single site where the user visit.

16. The system of claim 14, wherein the URL classification unit classifies the URL information if a number of visitors visiting sites of the URLs is more than a threshold value.

17. The system of claim 14, wherein the URL classification unit classifies URL information if a number of visitors visiting sites of the URLs is less than a threshold value.

18. The system of claim 14, wherein the URL classification unit classifies URL information if a number of visitors visiting sites of the URL information is more than threshold value.

19. The system of claim 13, wherein the business classification unit analyzes the URL information or the landing page of the URL information to classify the businesses with respect to the URL information using an advertisement object business category.

20. The system of claim 13, further comprising:

a keyword extraction unit to extract a keyword from the URL information or the landing page of the URL;

a group classification unit to analyze the extracted keyword to classify keywords by categorizing similar meanings to the extracted keyword into a group; and

a business extraction unit to compare a keyword group having a highest frequency based on the classified keyword groups and a business dictionary to extract a category of the business with respect to the URL information.

21. The system of claim 20, wherein the group classification unit analyzes the extracted keyword using a thesaurus to classify the keywords having similar meanings into the group, and wherein the thesaurus is obtained by arranging and accumulating keyword groups with similar meanings.

22. The system of claim 20, wherein the business extraction unit extracts the category of the business with respect to the URL information based on a compared result between the keyword group having the highest frequency from the classified keyword groups associated with a business category and a keyword matching table.

23. The system of claim 13, wherein the URL providing unit classifies a registered or an unexposed URL information based on the comparison of the site of the URL associated with the registered advertisement site or the exposed advertisement site for each of the classified a category of business to provide information of an advertising opportunity associated with the URL information.