VOICE AD INTERACTIONS AS AD CONVERSIONS

• US 20110271194A1
• Filed: 04/29/2010
• Published: 11/03/2011
• Est. Priority Date: 04/29/2010
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Lin, Jennifer W., Wu, Ping
• Application Number:
  US12/770,663
• Publication Number:
  US 20110271194A1
• Time in Patent Office: Days
• US Class Current: 715/728
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G10L 15/22 Procedures used during a speech recognition process, e.g. man-machine dialogue
• CPC Class Codes: G10L 2015/223 Execution procedure of a spoken command

Abstract

This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting a content item to a user; receiving a user input indicating a voice interaction; receiving a voice input from the user; transmitting the voice input to a content system; receiving a command responsive to the voice input; and executing, using one or more processors, the command including modifying the content item. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

Claims

1. A method comprising:

presenting a content item to a user;

receiving a user input indicating a voice interaction;

receiving a voice input from the user;

transmitting the voice input to a content system;

receiving a command responsive to the voice input; and

executing, using one or more processors, the command including modifying the content item.

2. The method of claim 1, where the content item is an advertisement.

3. The method of claim 1, where receiving a user input indicating a voice interaction includes receiving a user input selecting a voice icon associated with the content item.

4. The method of claim 1, where receiving a user input indicating a voice interaction includes monitoring movement and orientation of a mobile device.

5. The method of claim 1, where executing the command includes executing logic to modify the presentation of the content item.

6. The method of claim 5, where modifying the presentation of the content item includes changing content item text.

7. The method of claim 5, where modifying the presentation of the content item includes changing color of one or more content item elements.

8. The method of claim 5, where modifying the presentation of the content item includes changing an image associated with the content item.

9. The method of claim 1, further comprising:

transmitting a conversion to the content item system.

10. A method comprising:

sending ads to a device for presentation;

receiving a voice input associated with one of the ads sent to the device;

processing, using one or more processors, the voice input to identify an ad command; and

sending the ad command to the device, the ad command executable to reconfigure the one ad.

11. The method of claim 10, further comprising:

logging a conversion for the ad after the ad command is identified.

12. The method of claim 10, where processing the voice input further comprises:

converting the voice input into text; and

matching one or more terms from the text to terms associated with an ad command.

13. The method of claim 10, further comprising:

receiving a conversion for the ad from the device in response to the sent ad command.

14. The method of claim 10, further comprising:

identifying the ad associated with the voice input, where identifying the ad includes determining recent ads sent to the device.

15. A system comprising:

one or more processors configured to interact with a computer storage medium in order to perform operations comprising;

presenting a content item to a user;

receiving a user input indicating a voice interaction;

receiving a voice input from the user;

transmitting the voice input to a content system;

receiving a command responsive to the voice input; and

executing the command including modifying the content item.

16. The system of claim 15, where the content item is an advertisement.

17. The system of claim 15, where receiving a user input indicating a voice interaction includes receiving a user input selecting a voice icon associated with the content item.

18. The system of claim 15, where receiving a user input indicating a voice interaction includes monitoring movement and orientation of a mobile device.

19. The system of claim 15, where executing the command includes executing logic to modify the presentation of the content item.

20. The system of claim 19, where modifying the presentation of the content item includes changing content item text.

21. The system of claim 19, where modifying the presentation of the content item includes changing color of one or more content item elements.

22. The system of claim 19, where modifying the presentation of the content item includes changing an image associated with the content item.

23. The system of claim 15, further configured to perform operations comprising:

transmitting a conversion to the content item system.

24. A system comprising:

one or more processors configured to interact with a computer storage medium in order to perform operations comprising;

sending ads to the device for presentation;

receiving a voice input associated with one of the ads sent to the device;

processing the voice input to identify an ad command; and

sending the ad command to the device, the ad command executable to reconfigure the one ad.

25. The system of claim 24, further operable to perform operations comprising:

logging a conversion for the ad after the ad command is identified.

26. The system of claim 24, where processing the voice input further comprises:

converting the voice input into text; and

matching one or more terms from the text to terms associated with an ad command.

27. The system of claim 24, further operable to perform operations comprising:

receiving a conversion for the ad from the device in response to the sent ad command.

28. The system of claim 24, further operable to perform operations comprising:

identifying the ad associated with the voice input, where identifying the ad includes determining recent ads sent to the device.

29. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:

presenting a content item to a user;

receiving a user input indicating a voice interaction;

receiving a voice input from the user;

transmitting the voice input to a content system;

receiving a command responsive to the voice input; and

executing the command including modifying the content item.

30. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:

sending ads to the device for presentation;

receiving a voice input associated with one of the ads sent to the device;

processing the voice input to identify an ad command; and

sending the ad command to the device, the ad command executable to reconfigure the one ad.