VOICE AD INTERACTIONS AS AD CONVERSIONS
First Claim
Patent Images
1. A method comprising:
- presenting a content item to a user;
receiving a user input indicating a voice interaction;
receiving a voice input from the user;
transmitting the voice input to a content system;
receiving a command responsive to the voice input; and
executing, using one or more processors, the command including modifying the content item.
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Accused Products
Abstract
This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting a content item to a user; receiving a user input indicating a voice interaction; receiving a voice input from the user; transmitting the voice input to a content system; receiving a command responsive to the voice input; and executing, using one or more processors, the command including modifying the content item. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
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Citations
30 Claims
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1. A method comprising:
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presenting a content item to a user; receiving a user input indicating a voice interaction; receiving a voice input from the user; transmitting the voice input to a content system; receiving a command responsive to the voice input; and executing, using one or more processors, the command including modifying the content item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method comprising:
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sending ads to a device for presentation; receiving a voice input associated with one of the ads sent to the device; processing, using one or more processors, the voice input to identify an ad command; and sending the ad command to the device, the ad command executable to reconfigure the one ad. - View Dependent Claims (11, 12, 13, 14)
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15. A system comprising:
one or more processors configured to interact with a computer storage medium in order to perform operations comprising; presenting a content item to a user; receiving a user input indicating a voice interaction; receiving a voice input from the user; transmitting the voice input to a content system; receiving a command responsive to the voice input; and executing the command including modifying the content item. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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24. A system comprising:
one or more processors configured to interact with a computer storage medium in order to perform operations comprising; sending ads to the device for presentation; receiving a voice input associated with one of the ads sent to the device; processing the voice input to identify an ad command; and sending the ad command to the device, the ad command executable to reconfigure the one ad. - View Dependent Claims (25, 26, 27, 28)
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29. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:
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presenting a content item to a user; receiving a user input indicating a voice interaction; receiving a voice input from the user; transmitting the voice input to a content system; receiving a command responsive to the voice input; and executing the command including modifying the content item.
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30. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:
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sending ads to the device for presentation; receiving a voice input associated with one of the ads sent to the device; processing the voice input to identify an ad command; and sending the ad command to the device, the ad command executable to reconfigure the one ad.
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Specification