METHOD AND SYSTEM FOR EVALUATING A MOBILE DEVICE MANUFACTURER PERFORMANCE

• US 20110276366A1
• Filed: 05/10/2011
• Published: 11/10/2011
• Est. Priority Date: 05/10/2010
• Status: Abandoned Application

• Current Assignee: Guavus, Inc. (Thales SA)
• Original Assignee: Guavus, Inc. (Thales SA)
• Inventors: MÉLIN, Eric, GOYET, Jean-Philippe, HAYON, Alexandre
• Application Number:
  US13/104,491
• Publication Number:
  US 20110276366A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

The present relates to a method and a system for evaluating a mobile device manufacturer performance. The method and system update a database of subscriber records representative of mobile devices used on a mobile operator network, and extract information from the subscriber records in the database in relation to a selected mobile device manufacturer and a selected time period. The method and system further process said information to calculate a metric representative of a performance of said selected mobile device manufacturer over said selected time period, wherein each subscriber record comprises at least a unique identifier of a subscriber, a mobile device manufacturer identifier, and a timestamp.

Claims

1. A method for evaluating a mobile device manufacturer performance, the method comprising:

updating a database of subscriber records representative of mobile devices used on a mobile operator network;

extracting information from the subscriber records in the database in relation to a selected mobile device manufacturer and a selected time period; and

processing said information to calculate a metric representative of a performance of said selected mobile device manufacturer over said selected time period;

wherein each subscriber record comprises at least a unique identifier of a subscriber, a mobile device manufacturer identifier, and a timestamp.

2. The method of claim 1, wherein the metric representative of the performance of the mobile device manufacturer is a manufacturer loyalty index.

3. The method of claim 2, wherein the manufacturer loyalty index consists in:

calculating value A as the total number of subscribers, who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who upgraded to a new mobile device;

calculating value B as the total number of subscribers who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who upgraded to a new mobile device from the selected mobile device manufacturer; and

dividing value B by value A.

4. The method of claim 3, wherein the total number of subscribers who owned a mobile device from the selected mobile device manufacturer is calculated for a selected model or group of models within the portfolio of models of mobile devices manufactured by the selected mobile device manufacturer.

5. The method of claim 4, wherein each subscriber record comprises a mobile device model identifier.

6. The method of claim 1, wherein the metric representative of the performance of the mobile device manufacturer is a manufacturer attraction index.

7. The method of claim 6, wherein the manufacturer attraction index consists in:

calculating value A as the total number of subscribers who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who upgraded to a new mobile device;

calculating value B as the total number of subscribers who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who upgraded to a new mobile device from the selected mobile device manufacturer;

calculating value C as the total number of subscribers who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who upgraded to a new mobile device from a mobile device manufacturer different from the selected mobile device manufacturer; and

dividing (value B minus value C) by value A.

8. The method of claim 7, wherein the total number of subscribers who owned a mobile device from the selected mobile device manufacturer is calculated for a selected model or group of models within the portfolio of models of mobile devices manufactured by the selected mobile device manufacturer.

9. The method of claim 8, wherein each subscriber record comprises a mobile device model identifier.

10. The method of claim 1, wherein each subscriber has a status of either returning subscriber or new subscriber.

11. The method of claim 10, wherein the metric representative of the performance of the mobile device manufacturer is a manufacturer loyalty index and consists in:

calculating value R_within as the total number of returning subscribers who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who migrated to a new mobile device from the selected mobile device manufacturer;

calculating value R_away as the total number of returning subscribers who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who migrated to any new mobile device; and

dividing value R_within by value R_away.

12. The method of claim 10, wherein the metric representative of the performance of the mobile device manufacturer is a manufacturer attraction index and consists in:

calculating value R_to as the total number of returning subscribers who migrated to a new mobile device from the selected mobile device manufacturer over the selected time period;

calculating value N_using as the total number of new subscribers who own a mobile device from the selected mobile device manufacturer over the selected time period;

calculating value R_away as the total number of returning subscribers who owned a mobile device from the selected mobile device Manufacturer over the selected time period, and who migrated to any new mobile device;

calculating value R_any as the total number of returning subscribers who migrated to any new mobile device over the selected time period;

calculating N_total as the total number of new subscribers over the selected time period; and

dividing (value R_to plus value N_using minus value R_away) by (value R_any plus value N_total).

13. The method of claim 10, wherein the metric representative of the performance of the mobile device manufacturer is a model attraction index of a selected model of mobile device from the selected manufacturer, and consists in:

calculating value R_to as the total number of returning subscribers who migrated to a new mobile device of the selected model over the selected time period;

calculating value N_using as the total number of new subscribers who own a mobile device of the selected model over the selected time period;

calculating value R_away as the total number of returning subscribers who owned a mobile device of the selected model over the selected time period, and who migrated to any new mobile device;

calculating value R_any as the total number of returning subscribers who migrated to any new mobile device over the selected time period;

calculating N_total as the total number of new subscribers over the selected time period; and

dividing (value R_to plus value N_using minus value R_away) by (value R_any plus value N_total).

14. The method of claim 13, wherein each subscriber record comprises a mobile device model identifier.

15. The method of claim 1, wherein at least one collecting entity:

captures in real time IP packets from a mobile IP traffic on the mobile operator network,

extracts relevant parameters from said captured IP packets, and transmits said parameters to a processing unit.

16. The method of claim 15, wherein the processing unit further processes the parameters for updating the database of subscriber records representative of mobile devices used on the mobile operator network.

17. The method of claim 16, wherein the parameters include an IMSI (International Mobile Subscriber Identity) or an MSISDN (Mobile Subscriber Integrated Services Digital Network Number) representing the unique identifier of a subscriber, and an IMEI (International Mobile Equipment Identity) representing the mobile device manufacturer identifier.

18. A system for evaluating a mobile device manufacturer performance, the system comprising:

a database for storing subscriber records representative of mobile devices used on a mobile operator network;

a processing unit;

for updating said database,

for extracting information from the subscriber records in the database in relation to a selected mobile device manufacturer and a selected time period, and

for processing said information to calculate a metric representative of a performance of said selected mobile device manufacturer over said selected time period;

wherein each subscriber record comprises at least a unique identifier of a subscriber, a mobile device manufacturer identifier, and a timestamp.

19. The system of claim 18, wherein the metric representative of the performance of the mobile device manufacturer is a manufacturer loyalty index.

20. The system of claim 19, wherein the manufacturer loyalty index consists in:

calculating value A as the total number of subscribers who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who upgraded to a new mobile device;

calculating value B as the total number of subscribers who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who upgraded to a new mobile device from the selected mobile device manufacturer; and

dividing value B by value A.

21. The system of claim 20, wherein the total number of subscribers who owned a mobile device from the selected mobile device manufacturer is calculated for a selected model or group of models within the portfolio of models of mobile devices manufactured by the selected mobile device manufacturer.

22. The system of claim 21, wherein each subscriber record comprises a mobile device model identifier.

23. The system of claim 18, wherein the metric representative of the performance of the mobile device manufacturer is a manufacturer attraction index.

24. The system of claim 23, wherein the manufacturer attraction index consists in:

calculating value A as the total number of subscribers who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who upgraded to a new mobile device;

calculating value B as the total number of subscribers who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who upgraded to a new mobile device from the selected mobile device Manufacturer;

calculating value C as the total number of subscribers who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who upgraded to a new mobile device from a mobile device manufacturer different from the selected mobile device manufacturer; and

dividing (value B minus value C) by value A.

25. The system of claim 24, wherein the total number of subscribers who owned a mobile device from the selected mobile device manufacturer is calculated for a selected model or group of models within the portfolio of models of mobile devices manufactured by the selected mobile device manufacturer.

26. The system of claim 25, wherein each subscriber record comprises a mobile device model identifier.

27. The system of claim 18, wherein each subscriber has a status of either returning subscriber or new subscriber.

28. The system of claim 27, wherein the metric representative of the performance of the mobile device manufacturer is a manufacturer loyalty index and consists in:

calculating value R_within as the total number of returning subscribers who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who migrated to a new mobile device from the selected mobile device manufacturer;

calculating value R_away as the total number of returning subscribers who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who migrated to any new mobile device; and

dividing value R_within by value R_away.

29. The system of claim 27, wherein the metric representative of the performance of the mobile device manufacturer is a manufacturer attraction index and consists in:

calculating value R_to as the total number of returning subscribers who migrated to a new mobile device from the selected mobile device manufacturer over the selected time period;

calculating value N_using as the total number of new subscribers who own a mobile device from the selected mobile device manufacturer over the selected time period;

calculating value R_away as the total number of returning subscribers who owned a mobile device from the selected mobile device manufacturer over the selected time period, and who migrated to any new mobile device;

calculating value R_any as the total number of returning subscribers who migrated to any new mobile device over the selected time period;

calculating N_total as the total number of new subscribers over the selected time period; and

dividing (value R_to plus value N_using minus value R_away) by (value R_any plus value N_total).

30. The system of claim 27, wherein the metric representative of the performance of the mobile device manufacturer is a model attraction index of a selected model of mobile device from the selected manufacturer, and consists in:

calculating value R_to as the total number of returning subscribers who migrated to a new mobile device of the selected model over the selected time period;

calculating value N_using as the total number of new subscribers who own a mobile device of the selected model over the selected time period;

calculating value R_away as the total number of returning subscribers who owned a mobile device of the selected model over the selected time period, and who migrated to any new mobile device;

calculating value R_any as the total number of returning subscribers who migrated to any new mobile device over the selected time period;

calculating N_total as the total number of new subscribers over the selected time period; and

dividing (value R_to plus value N_using minus value R_away) by (value R_any plus value N_total).

31. The system of claim 30, wherein each subscriber record comprises a mobile device model identifier.

32. The system of claim 18, wherein at least one collecting entity:

captures in real time IP packets from a mobile IP traffic on the mobile operator network,

extracts relevant parameters from said captured IP packets, and

transmits said parameters to the processing unit.

33. The system of claim 32, wherein the processing unit further processes the parameters for updating the database of subscriber records representative of mobile devices used on the mobile operator network.

34. The system of claim 33, wherein the parameters include an IMSI (International Mobile Subscriber Identity) or an MSISDN (Mobile Subscriber Integrated Services Digital Network Number) representing the unique identifier of a subscriber, and an IMEI (International Mobile Equipment Identity) representing the mobile device manufacturer identifier.