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Communication system and method for narrowcasting

  • US 20110276377A1
  • Filed: 07/17/2007
  • Published: 11/10/2011
  • Est. Priority Date: 07/17/2006
  • Status: Abandoned Application
First Claim
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1. A communication system, comprising:

  • (a) one or more client devices in communication with at least one communication network;

    (b) one or more user data stores in communication with the communications network and being to store user data of one or more users using respective ones of the client devices;

    (c) one or more offer data stores in communication with the communications network and being to store one or more offers from one or more merchants; and

    (d) a narrowcasting engine including(i) an active data gathering module to collect the user data, and(ii) an active learning module to generate a user profile based on the user data, the user profile including inferred preference of the one or more users,wherein the narrowcasting engine is to select dynamically one or more offers from the offer data store based on the user profile, and communicate the selected one or more offers in the offer data store to the one or more users.

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