Consumer-specific advertisement presentation and offer library

• US 20110276383A1
• Filed: 05/10/2011
• Published: 11/10/2011
• Est. Priority Date: 10/02/2006
• Status: Active Grant

• Current Assignee: Segmint Inc.
• Original Assignee: Segmint Inc.
• Inventors: Shahan, Nathan W., Heiser, Russel Robert II
• Granted Patent: US 10,558,994 B2
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0224 based on user history

Abstract

Systems and methods are described for presenting targeted offer advertisements to qualified customers while browsing the Internet. A designated interaction region such as a frame or border is positioned on each advertisement, and when a customer activates the border by clicking on or hovering a cursor there over, a menu of selectable options is displayed, from which the customer may select to perform an action on the offer. For instance, the customer may select an option to save the targeted offer to an offer library for later review. Additionally, the customer may select an option to access the offer library to review details of saved offers.

Claims

1. A method for storing targeted offers in an offer library for a customer during an online web browsing session, including:

presenting a targeted offer to the customer on a web page being visited by the customer;

displaying a menu comprising a plurality of selectable options to the customer when the customer activates the menu, the options representing actions to be performed on the offer;

receiving customer input relating to selection of an option for storing the offer in the offer library; and

storing the offer to the offer library on a computer-readable medium upon receiving the customer input;

wherein the offer is targeted to the customer anonymously using an advertisement delivery identification code (ADIC) that describes the customer.

2. The method according to claim 1, wherein the plurality of selectable options in the menu further comprises one or more of:

an option for ignoring the offer;

an option for reminding the customer to review the offer before leaving the web page;

an option for presenting additional offer details to the customer immediately;

an option for presenting the offer library to the customer; and

an option for sending the offer to the customer via one or more of;

an email;

a text message;

a multimedia message service (MMS) type message; and

a social messaging service.

3. The method according to claim 2, further including presenting the offer library to the customer upon receiving customer input relating to selection of the option for presenting the offer library to the customer.

4. The method according to claim 3, wherein the offer library comprises only offers that the customer has selected to save to the offer library.

5. The method according to claim 3, wherein the offer library comprises all offers presented to the customer, regardless of whether the customer selected the option for saving the offers to the offer library.

6. The method according to claim 1, further including automatically deleting offers from the offer library upon an expiration date of the respective offers.

7. The method according to claim 1, further comprising displaying a designated interaction region, wherein the menu is activated when the customer interacts with the designated interaction region by at least one of:

clicking on the designated interaction region; and

hovering a cursor over the designated interaction region.

8. The method according to claim 1, wherein the web page is hosted by a financial institution and the customer is a customer of the financial institution.

9. The method according to claim 8, wherein the targeted offer an offer from the financial institution and further comprising targeting the customer for display of the offer using a unique customer identification code (UCIC) that describes the customer.

10. The method according to claim 8, wherein the targeted offer is an offer from a third-party marketer, and wherein the advertisement delivery identification code (ADIC) describes the customer without including information by which the personal identity of the customer is determinable.

11. A processor programmed to execute computer-executable instructions stored on a computer-readable medium, for performing the method of claim 1.

12. A method of displaying targeted offers to qualified customers, comprising:

defining a plurality of advertisement zones on a web page;

characterizing each of the advertisement zones by defining one or more parameters of each advertising zone;

selecting an offer advertisement for each advertisement zone;

placing the selected offer advertisements in respective characterized advertisement zones; and

positioning a designated interaction region on each advertisement zone, the designated interaction region being selectable by a customer viewing the web page to activate a menu comprising selectable options for executing predefined actions on the offer advertisements in the advertisement zones.

13. The method according to claim 12, wherein the selectable options comprise:

an option for declining the offer;

an option for reminding the customer to review the offer before leaving the web page;

an option for presenting additional offer details to the customer immediately;

an option for storing the offer to an offer library;

an option for presenting the offer library to the customer; and

an option for sending the offer to the customer via one or more of;

an email;

a text message;

a multimedia message service (MMS) type message; and

a social messaging service.

14. The method according to claim 12, wherein the parameters comprise one or more of:

advertisement zone dimensions; and

advertisement zone shape.

15. The method according to claim 12, wherein the web page is hosted by a financial institution and the customer is a customer of the financial institution.

16. The method according to claim 15, further comprising:

allocating at least one of the plurality of advertisement zones for an internal offer advertisement from the financial institution; and

allocating at least one of the plurality of advertisement zones for an external offer advertisement from a third-party vendor.

17. A processor programmed to execute computer-executable instructions stored on a computer-readable medium, for performing the method of claim 12.

18. A system for permitting a customer to store targeted offers to an online offer library, comprising

a web page on which is displayed to the customer at least one offer anonymously targeted to the customer as a function of a customer profile associated with the customer and an advertisement delivery identification code (ADIC);

and

a processor that executes stored instructions for;

presenting the offer to the customer on a web page being visited by the customer;

displaying a menu comprising a plurality of selectable options to the customer when the customer activates the menu, the options representing actions to be performed on the offer;

receiving customer input relating to selection of an option for storing the offer in the offer library; and

storing the offer to the offer library on a computer-readable medium upon receiving the customer input;

an designated interaction region on the offer; and

a menu comprising a plurality of selectable options, the menu being activated when the customer interacts with the designated interaction region.

19. The system according to claim 18, wherein the plurality of selectable options in the menu further comprises:

an option for ignoring the offer;

an option for reminding the customer to review the offer before leaving the web page;

an option for presenting additional offer details to the customer immediately;

the option for storing the offer to an offer library;

an option for displaying the offer library to the customer; and

an option for sending the offer to the customer via one or more of;

an email;

a text message;

a multimedia message service (MMS) type message; and

a social messaging service.

20. The system according to claim 19, wherein the processor further executes stored instructions for:

displaying the offer library to the customer upon selection of the option for displaying the offer library to the customer.