Personality Profile Markers for Targeted Ads as a Method and a System

• US 20110276408A1
• Filed: 05/05/2011
• Published: 11/10/2011
• Est. Priority Date: 05/05/2010
• Status: Abandoned Application

• Current Assignee: Sara Elizabeth Toole
• Original Assignee: Sara Elizabeth Toole
• Inventors: Toole, Sara Elizabeth
• Application Number:
  US13/101,446
• Publication Number:
  US 20110276408A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: Y04S 50/14 Marketing, i.e. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards

Abstract

The ad delivery system delivers personality profile typed ads to a user'"'"'s Internet enabled devices (IED) when the device has a personality type marker-cookie (Ph-M data) thereon. Ad databases store ads designated by Ph-M type. The Ph-M data is loaded onto the IED when the user takes a test, the system classifies user'"'"'s personality, and uploads Ph-M data onto the EID. Thereafter, when the user employs the IED, web servers recognize the associated Ph-M cookie-marker and the operative website server presents a personality typed ad to the user. The testing server may have an id in the Ph-M data. A centralized or distributed database system may be used. The ad system may be operable on a social network and ties to the user'"'"'s social network profile. The system delivers effective and relevant ads based upon the user'"'"'s personality type.

Claims

1. An advertisement distribution system deployed over a plurality of Internet-enabled devices distributing ads from at least one of a plurality of servers to a user'"'"'s Internet-enabled device comprising:

a data collection of ads grouped into personality profile types wherein either ads for the same goods have different content for different personality types or ads for different goods are grouped according to the different personality types;

a centralized or a distributed database storing a plurality of user ids and the corresponding personality type for each user associated with the respective user id;

means for uploading a personality type marker associated with said user'"'"'s Internet-enabled device into said user'"'"'s Internet-enabled device;

on a website server, means for recognizing the associated personality type marker upon interconnection with said user'"'"'s Internet-enabled device;

means for triggering the display of an ad from the personality types ad group corresponding to the user'"'"'s associated personality type.

2. An advertisement distribution system as claimed in claim 1 including:

means for interactively testing the personality of the user coupled to said user'"'"'s Internet-enabled device;

a data distribution system for updating said database storing user ids and personality types.

3. An advertisement distribution system as claimed in claim 2 including a plurality of Internet connections between said data ad collection, said database storing user ids and personality types, said user'"'"'s Internet-enabled device and said website server displaying the personality type ad.

4. An advertisement distribution system as claimed in claim 3 including a revenue monitor on said website server for tracking the triggering of the displayed ad, said revenue monitor coupled to said database storing user ids and personality types and providing ad tracking data thereto.

5. An advertisement distribution system deployed over a plurality of Internet-enabled devices distributing ads from at least one of a plurality of servers to a user'"'"'s Internet-enabled device comprising:

a data collection of ads grouped into personality profile types wherein either ads for the same goods have different content for different personality types or ads for different goods are grouped according to the different personality types, said ads having either audio and video content or solely audio content;

a centralized or a distributed database storing a plurality of user ids and the corresponding personality type for each user associated with the respective user id, some of said plurality of user ids being cell phone unique identifiers;

on a server interconnected to the Internet, means for recognizing the associated personality type for the user upon interconnection with said user'"'"'s Internet-enabled device;

means for triggering the presentation of an ad from the personality types ad group corresponding to the user'"'"'s associated personality type.

6. An advertisement distribution system as claimed in claim 5 including:

means for interactively testing the personality of the user with one of a visually presented test and an audible test coupled to said user'"'"'s Internet-enabled device; and

a data distribution system for updating said database storing user ids and personality types.

7. An advertisement distribution system as claimed in claim 6 including a revenue monitor on said server for tracking the triggering of the presented ad, said revenue monitor coupled to said database storing user ids and personality types and providing tracking data thereto.

8. A method for distributing advertisements to users on respective user Internet-enabled devices wherein said ads are personality grouped according to the different personality types comprising:

providing a collection of ads grouped into personality profile types wherein either ads for the same goods have different content for different personality types or ads for different goods are grouped according to the different personality types, said ads being electronically presentable on said Internet-enabled devices, said collection of ads maintained in an Internet connected data store;

generating a test and collecting results from a user'"'"'s Internet-enabled device to determine the user'"'"'s personality profile type and storing a user id and the associated user personality profile type in a user-personality profile database interconnected and maintained on the Internet;

downloading a personality type marker associated with said user'"'"'s Internet-enabled device into said user'"'"'s Internet-enabled device;

recognizing an associated personality type marker obtained from said user'"'"'s Internet-enabled device when the user'"'"'s device interacts with a website server over the Internet;

presenting an ad from the personality types ad group corresponding to the user'"'"'s associated personality type.

9. A method for distributing advertisements to user Internet-enabled devices as claimed in claim 8 including:

providing a testing server accessed by said user via the user'"'"'s Internet-enabled device wherein said testing server presents said test to said user'"'"'s Internet-enabled device and collects results therefrom indicative of the user'"'"'s personality profile type, said testing server interconnected to said user-personality profile database;

providing multiple data stores with ad collections grouped into personality profile types maintained and accessible on the Internet;

said website server being one of a plurality of website servers adapted to recognize associated personality types;

tracking which website server recognizes an associated personality types and generating a tracking report.

10. A method for distributing advertisements to user Internet-enabled devices as claimed in claim 9 monitoring the tracking reports and sharing revenue based upon the operations of said testing server, said user-personality profile database, and the website server recognizing the associated personality types.

11. A method for distributing advertisements to user Internet-enabled devices as claimed in claim 10 wherein said testing server is operable in a social network and said user-personality profile database is controlled by said social network.

12. A method for distributing advertisements to user Internet-enabled devices as claimed in claim 11 wherein said user-personality profile database includes personal identifying information of said user and the method includes accepting user generated data from said user'"'"'s Internet-enabled device representing associated personal identifying information of said user and storing the same in a user'"'"'s profile.

13. A method for distributing advertisements to user Internet-enabled devices as claimed in claim 12 including collecting Internet history data from said user'"'"'s Internet-enabled device and updating said user'"'"'s profile.

14. A method for distributing advertisements to user Internet-enabled devices as claimed in claim 13 presenting said ad form the personality types ad group during the presentation of a second web page displayed by said one website server.

15. A method for distributing advertisements to user Internet-enabled devices as claimed in claim 8 wherein said test is generated by said website server and the method includes forwarding the test results to said user-personality profile database.

16. A method for distributing advertisements to user Internet-enabled devices as claimed in claim 15 wherein said user-personality profile database includes personal identifying information of said user and the method includes

activating said user'"'"'s Internet-enabled device;

accepting user generated data from said user'"'"'s Internet-enabled device representing associated personal identifying information of said user and storing the same in a user'"'"'s profile.

17. A method for distributing advertisements to user Internet-enabled devices as claimed in claim 8 wherein said user-personality profile database includes personal identifying information of said user and the method includes:

activating said user'"'"'s Internet-enabled device;

accepting user generated data from said user'"'"'s Internet-enabled device representing associated personal identifying information of said user and storing the same in a user'"'"'s profile.

18. A computer readable medium containing non-transitory programming instructions for distributing advertisements to users on respective user Internet-enabled devices wherein said ads are personality grouped according to the different personality types, comprising:

providing a collection of ads grouped into personality profile types wherein either ads for the same goods have different content for different personality types or ads for different goods are grouped according to the different personality types, said ads being electronically presentable on said Internet-enabled devices, said collection of ads maintained in an Internet connected data store;

generating a test and collecting results from a user'"'"'s Internet-enabled device to determine the user'"'"'s personality profile type and storing a user id and the associated user personality profile type in a user-personality profile database interconnected and maintained on the Internet;

downloading a personality type marker associated with said user'"'"'s Internet-enabled device into said user'"'"'s Internet-enabled device;

recognizing an associated personality type marker obtained from said user'"'"'s Internet-enabled device when the user'"'"'s device interacts with a website server over the Internet;

presenting an ad from the personality types ad group corresponding to the user'"'"'s associated personality type.

19. A computer readable medium containing non-transitory programming instructions for distributing advertisements to user Internet-enabled devices as claimed in claim 18 including:

providing a testing server accessed by said user via the user'"'"'s Internet-enabled device wherein said testing server presents said test to said user'"'"'s Internet-enabled device and collects results therefrom indicative of the user'"'"'s personality profile type, said testing server interconnected to said user-personality profile database;

providing multiple data stores with ad collections grouped into personality profile types maintained and accessible on the Internet;

said website server being one of a plurality of website servers adapted to recognize associated personality types;

tracking which website server recognizes an associated personality types and generating a tracking report.

20. A computer readable medium containing non-transitory programming instructions for distributing advertisements to user Internet-enabled devices as claimed in claim 19 monitoring the tracking reports and sharing revenue based upon the operations of said testing server, said user-personality profile database, and the website server recognizing the associated personality types.

21. A computer readable medium containing non-transitory programming instructions for distributing advertisements to user Internet-enabled devices as claimed in claim 20 wherein said testing server is operable in a social network and said user-personality profile database is controlled by said social network.

22. A computer readable medium containing non-transitory programming instructions for distributing advertisements to user Internet-enabled devices as claimed in claim 21 wherein said user-personality profile database includes personal identifying information of said user and the method includes accepting user generated data from said user'"'"'s Internet-enabled device representing associated personal identifying information of said user and storing the same in a user'"'"'s profile.

23. A computer readable medium containing non-transitory programming instructions for distributing advertisements to user Internet-enabled devices as claimed in claim 22 including collecting Internet history data from said user'"'"'s Internet-enabled device and updating said user'"'"'s profile.

24. A computer readable medium containing non-transitory programming instructions for distributing advertisements to user Internet-enabled devices as claimed in claim 23 presenting said ad form the personality types ad group during the presentation of a second web page displayed by said one website server.

25. A computer readable medium containing non-transitory programming instructions for distributing advertisements to user Internet-enabled devices as claimed in claim 18 wherein said test is generated by said website server and the method includes forwarding the test results to said user-personality profile database.

26. A computer readable medium containing non-transitory programming instructions for distributing advertisements to user Internet-enabled devices as claimed in claim 25 wherein said user-personality profile database includes personal identifying information of said user and the method includes

activating said user'"'"'s Internet-enabled device;

accepting user generated data from said user'"'"'s Internet-enabled device representing associated personal identifying information of said user and storing the same in a user'"'"'s profile.

27. A computer readable medium containing non-transitory programming instructions for distributing advertisements to user Internet-enabled devices as claimed in claim 18 wherein said user-personality profile database includes personal identifying information of said user and the method includes:

activating said user'"'"'s Internet-enabled device;

accepting user generated data from said user'"'"'s Internet-enabled device representing associated personal identifying information of said user and storing the same in a user'"'"'s profile.