METHODS AND APPARATUS FOR PROVIDING REMUNERATION FOR ADVOCACY
First Claim
1. A system, comprising:
- a processor configured to analyze profile characteristic information associated with a user having an associated social network, map the user to a subject of advocacy using profile characteristic information, and generate advocacy materials using profile characteristic information;
an interface configured to transmit advocacy materials to the user for distribution through the social network associated with the user;
wherein distribution and redistribution of the advocacy materials through the social network is monitored to provide remuneration to the user.
3 Assignments
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Accused Products
Abstract
Users in a social networking environment are matched with subjects of advocacy, such as products, services, offers, candidates, etc., by evaluating user profile characteristic information. The user may provide advocacy materials and an advocacy system may also generate advocacy materials that may be incorporated with the user'"'"'s own testimonials. The advocacy materials are distributed using social network channels. A remuneration tracking system monitors distribution of the advocacy materials and analyzes metrics to determine the effectiveness of the distribution. In some examples, the renumeration tracking system monitors redistribution of the advocacy materials, purchase or selection of an offer upon viewing the advocacy materials, and/or commenting or positively valuing the advocacy materials.
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Citations
20 Claims
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1. A system, comprising:
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a processor configured to analyze profile characteristic information associated with a user having an associated social network, map the user to a subject of advocacy using profile characteristic information, and generate advocacy materials using profile characteristic information; an interface configured to transmit advocacy materials to the user for distribution through the social network associated with the user; wherein distribution and redistribution of the advocacy materials through the social network is monitored to provide remuneration to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method, comprising:
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analyzing profile characteristic information associated with a user having an associated social network; mapping the user to a subject of advocacy using profile characteristic information; generating advocacy materials using profile characteristic information; transmitting advocacy materials to the user for distribution through the social network associated with the user; monitoring distribution and redistribution of the advocacy materials through the social network to provide remuneration to the user. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. An apparatus, comprising:
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means for analyzing profile characteristic information associated with a user having an associated social network; means for mapping the user to a subject of advocacy using profile characteristic information; means for generating advocacy materials using profile characteristic information; means for transmitting advocacy materials to the user for distribution through the social network associated with the user; means for monitoring distribution and redistribution of the advocacy materials through the social network to provide remuneration to the user. - View Dependent Claims (18, 19, 20)
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Specification