METHODS AND APPARATUS FOR PROVIDING REMUNERATION FOR ADVOCACY

• US 20110276504A1
• Filed: 05/10/2011
• Published: 11/10/2011
• Est. Priority Date: 05/10/2010
• Status: Abandoned Application

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: NeuroFocus Inc. (Nielsen Holdings plc)
• Inventors: Pradeep, Anantha, Knight, Robert T., Gurumoorthy, Ramachandran, Robbins, Thomas
• Application Number:
  US13/104,840
• Publication Number:
  US 20110276504A1
• Time in Patent Office: Days
• US Class Current: 705/319
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Users in a social networking environment are matched with subjects of advocacy, such as products, services, offers, candidates, etc., by evaluating user profile characteristic information. The user may provide advocacy materials and an advocacy system may also generate advocacy materials that may be incorporated with the user'"'"'s own testimonials. The advocacy materials are distributed using social network channels. A remuneration tracking system monitors distribution of the advocacy materials and analyzes metrics to determine the effectiveness of the distribution. In some examples, the renumeration tracking system monitors redistribution of the advocacy materials, purchase or selection of an offer upon viewing the advocacy materials, and/or commenting or positively valuing the advocacy materials.

Claims

1. A system, comprising:

a processor configured to analyze profile characteristic information associated with a user having an associated social network, map the user to a subject of advocacy using profile characteristic information, and generate advocacy materials using profile characteristic information;

an interface configured to transmit advocacy materials to the user for distribution through the social network associated with the user;

wherein distribution and redistribution of the advocacy materials through the social network is monitored to provide remuneration to the user.

2. The system of claim 1, wherein profile characteristic information includes ages and interests of members of the social network.

3. The system of claim 1, wherein profile characteristic information includes gender, age, location, and ethnicity of the user and members of the social network associated with the user.

4. The system of claim 1, wherein the subject of advocacy is a brand, product, and/or offer.

5. The system of claim 1, wherein the user is mapped to the subject of advocacy by evaluating neuro-response data from various groups of individuals exposed to various subjects of advocacy.

6. The system of claim 1, wherein the neuro-response data includes electroencephalography (EEG) data.

7. The system of claim 1, wherein advocacy materials are generated by users.

8. The system of claim 1, wherein advocacy materials are automatically generated by aggregating materials from other users.

9. A method, comprising:

analyzing profile characteristic information associated with a user having an associated social network;

mapping the user to a subject of advocacy using profile characteristic information;

generating advocacy materials using profile characteristic information;

transmitting advocacy materials to the user for distribution through the social network associated with the user;

monitoring distribution and redistribution of the advocacy materials through the social network to provide remuneration to the user.

10. The method of claim 9, wherein profile characteristic information includes ages and interests of members of the social network.

11. The method of claim 9, wherein profile characteristic information includes gender, age, location, and ethnicity of the user and members of the social network associated with the user.

12. The method of claim 9, wherein the subject of advocacy is a brand, product, and/or offer.

13. The method of claim 9, wherein the user is mapped to the subject of advocacy by evaluating neuro-response data from various groups of individuals exposed to various subjects of advocacy.

14. The method of claim 9, wherein the neuro-response data includes electroencephalography (EEG) data.

15. The method of claim 9, wherein advocacy materials are generated by users.

16. The method of claim 9, wherein advocacy materials are automatically generated by aggregating materials from other users.

17. An apparatus, comprising:

means for analyzing profile characteristic information associated with a user having an associated social network;

means for mapping the user to a subject of advocacy using profile characteristic information;

means for generating advocacy materials using profile characteristic information;

means for transmitting advocacy materials to the user for distribution through the social network associated with the user;

means for monitoring distribution and redistribution of the advocacy materials through the social network to provide remuneration to the user.

18. The apparatus of claim 17, wherein profile characteristic information includes ages and interests of members of the social network.

19. The apparatus of claim 17, wherein profile characteristic information includes gender, age, location, and ethnicity of the user and members of the social network associated with the user.

20. The apparatus of claim 17, wherein the subject of advocacy is a brand, product, and/or offer.