Broadcast Network Platform System

• US 20110276555A1
• Filed: 01/03/2011
• Published: 11/10/2011
• Est. Priority Date: 09/23/2002
• Status: Active Grant

• Current Assignee: Peach Wiz, Inc.
• Original Assignee: Peach Wiz, Inc.
• Inventors: Fiero, Alex
• Granted Patent: US 8,626,752 B2
• Time in Patent Office: Days
• US Class Current: 707/706
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859

Abstract

A commercial search engine for searchmercials. The system manages and searches advertising media video and audio files and associating the media with one or more calls to action. The system contains Metadata utilized for various queries including search, channels of distribution and account information. The system uses a manually data entry interface or a custom retrieval system to selectively update media files and Metadata from Meta tags or feeds on a scheduled basis automatically without having to manually update this data in the system. The system spiders these custom Meta tags or feeds for new Metadata on a scheduled basis to automate the submission and programming of the searchmercials content over the search engine. The system provides videos tailored for search in the results list in order to better inform users as to the contents of a link URL. The system can also provide users with other call to action options such as click to call, literature, order forms, etc. The system can schedule searchmercials to target users by time of day, location, device, and other parameters to offer a call to action to different audiences.

Claims

1. A system for managing searchmercials, and associated Metadata, wherein:

a searchmercial database having searchmercial video, audio, or media content specifically designed for searchmercials searches;

a searchmercials search engine for searching the searchmercial database, and producing a search results list including one or more entries representing searchmercials represented in text, image, audio, video, multimedia, and/or icon data;

display means to display the searchmercials;

each searchmercial further containing information describing the content of at least one call to action, where a call to action can be a landing page, or a click to call, or click to chat; and

means to selectively initiate a call to action;

whereby the user can search the system, and produce a list of search results having at least one searchmercial result containing information describing an associated call to action in order to determine if initiating the call to action or using an optional call to action is warranted without leaving the search results screen.

2. A system, as in claim 1, further comprising:

means to search the system with one or more user input search criteria comprising, search terms, categories and subcategories, content, and/or location data.

3. A system, as in claim 2, wherein:

at least one media format is associated with the searchmercial;

at least one of the searchmercials is associated with one or more data sources; and

the searchmercials can have multiple media formats for playback on multiple devices.

4. A system, as in claim 3, further comprising:

a searchmercials display window in the display means;

the system further comprises destination address data having a link address for searchmercial data; and

means to select the destination address data in the database and to present the searchmercial data to the multimedia display window.

whereby a user can selectively view a searchmercial before a call to action is selected without leaving the search results screen.

5. A system, as in claim 4, wherein:

searchmercials have at least one call to action;

means to selectably link to a call to action provided by the searchmercial; and

a call for action is a URL for landing pages, destination sites, shopping carts, literature, video, conference, and/or chat.

6. A system, as in claim 5, further comprising:

an administrative interface having means to enter Metadata comprising title, description, media URLs, landing pages, address, phone numbers, locational data, IP Address and/or call for action options;

the Metadata is located in a URL consisting of a feed or Meta tags associated with at least one searchmercial;

the Metadata includes information describing the source location of multimedia files associated with at least one searchmercial, call to action URL such as landing pages, chat, email, click to call, and/or applications;

means to update the information in a database with the information contained in the Metadata; and

a client administration site, having means to update Metadata information associated with at least one searchmercial;

whereby the Metadata relates to information associated with at least one searchmercial.

7. A system, as in claim 6, further comprising:

means to automatically retrieve Metadata information from a remote URL, feed or a remote server;

means to schedule the update or retrieval of data;

the Metadata is located in a URL consisting of a feed or Meta tags associated to at least one Searchmercial;

the Metadata includes information describing the source location of multimedia files associated with at least one searchmercial, call to action URL such as landing pages, chat, email, and/or click to call;

means to automatically retrieve Metadata information from a remote URL, feed or a remote server;

means to access remote URLs, retrieve the Metadata information associated with the remote URLs, and store the Metadata information in the system; and

means to input a feed containing Metadata information, retrieve the updated Metadata information from the feed, and store the updated Metadata information in the system.

8. A system, as in claim 7, further comprising:

means to accept one or more user initiated queries;

means to accept one or more predetermined queries; and

means to display one or more searchmercials content;

wherein one or more user initiated or predetermined search criteria can be submitted to the system and searchmercials search results can be displayed.

9. A system, as in claim 8, further comprising:

means to input one or more calls to action items per searchmercial; and

means to select one or more calls to action items per searchmercial;

whereby a call to action can be, but not limited to, one or more URLs consisting of landing pages, destinations sites, pdf files, literature, email addresses, presentations, phone numbers, or applications such as chat, click to call, shopping carts, order forms, or media files.

10. A system, as in claim 9, further comprising:

means to schedule the display of a searchmercial listing by time of day;

means to schedule the display of a searchmercial listing by location; and

means to schedule the display of a searchmercial listing by topic;

whereby a searchmercial campaign can send a message tailored to message to audiences at specific times and specific locations to match the message with the audiences and languages to achieve the same call to action.

11. A method searching a network using searchmercials to gather information, including the steps of:

providing Metadata describing a searchmercial having text data, image data, icon data, audio data, video data, and/or multimedia data and further including destination location information;

the media containing information describing the content of the searchmercial;

inputting information from the Metadata to a system;

querying the system;

using text data, image data, icon data, audio data, video data, and/or multimedia data types to represent searchmercials result entries;

displaying, on a search results page, the text data, image data, icon data, audio data, video data, and/or multimedia data types representing result entries related to at least one searchmercial; and

searching a database having multiple data types related to at least one searchmercial, producing a search results list having entries of one or more data types and selectably displaying those entries in the respective device;

whereby the user can examine the searchmercial containing information describing the objective of the searchmercial in the search results list to determine if linking to a call to action such as a URL is warranted without leaving the search engine.

12. A method, as in claim 11, including the additional step of using information described in the searchmercial to selectably link to a call for action;

wherein a call for action can be but not limited to linking to a URL, landing page, destination site, form, chat, click to call, applications, or other calls for action.

13. A method, as in claim 12, including the additional step of using location information from the Metadata to selectably display searchmercials multimedia data, and displaying the multimedia data on the search results screen.

14. A method, as in claim 13, including the additional steps of:

associating location information from the searchmercial with text data, image data, icon data, and/or multimedia data; and

selecting the text data, image data, icon data, and/or multimedia data or any combination of the data and using the associated searchmercial information to determine if linking to the associated call to action is warranted.

15. A method, as in claim 14, including the additional steps of:

updating information in the Metadata at the remote URL;

using a spider to gather information from the Metadata on the remote web site; and

updating the database with information from the Metadata under control of a client representing the remote web site;

whereby the client determines the contents of the Metadata, and determines when the database is updated with the contents of the Metadata.

16. A method, as in claim 15, including the additional step of using a desktop management system, controlled by a user, to selectively categorize search results by using user input related to the Metadata to filter the search results.

17. A method, as in claim 16, including the additional steps of:

accepting one or more user initiated queries from any device;

accepting one or more predetermined queries from any device;

displaying one or more searchmercials content to any device;

wherein one or more user initiated or predetermined search criteria can be submitted to the system and searchmercials search results can be displayed in any device.

18. A method, as in claim 17, including the additional steps of:

inputting one or more calls to action items per searchmercial; and

selecting one or more calls to action items per searchmercial;

wherein a call to action is one or more URLs consisting of landing pages, destinations sites, pdf files, literature, email addresses, presentations, phone numbers, or applications such as chat, click to call, shopping carts, order forms, or other media files.

19. A method, as in claim 18, including the additional steps of:

scheduling the display of a searchmercial listing by time of day;

scheduling the display of a searchmercial listing by location; and

scheduling the display displaying of a searchmercial listing by topic;

whereby a searchmercial broadcast can be tailored to message to audiences at specific times and specific locations to match the message with the audiences and languages to achieve a call to action.

20. A method, as in claim 19, including the additional steps of:

displaying a searchmercial listing by time of day;

displaying a searchmercial listing by location; and

displaying a searchmercial listing by topic;

whereby a searchmercial user can view a message tailored to message to the user at specific times and specific locations to match the message with the audiences and languages to achieve a call to action.