System and Method for Graphically Enriching Promotional Messages Delivered to Handheld Communication Devices
First Claim
1. A method of graphically enriching a promotional message delivered to a mobile communication device, comprising:
- receiving, by one or more processors of a mobile content server, the promotional message to be delivered to the mobile communication device, wherein the promotional message includes content that conveys the promotional message;
determining, by the mobile content server, the content included in the received promotional message;
identifying, by the mobile content server, at least one graphic associated with the determined content, wherein the at least one graphic conveys a relevance of the promotional message;
generating, by the mobile content server, a graphically-enriched promotional message that includes the determined content and the identified at least one graphic; and
communicating, by the mobile content server, the graphically-enriched promotional message for display.
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Accused Products
Abstract
Graphically enriching a promotional message delivered to a mobile communication device is described. For example, a mobile content server may receive the promotional message to be delivered to the mobile communication device. The mobile content server may determine content included in the received promotional message and identify at least one graphic associated with the determined content. The identified graphic may convey the relevance of the promotional message. The mobile content server may generate a graphically-enriched promotional message that includes the determined content and the identified graphic and communicate the graphically-enriched promotional message to the mobile communication device.
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Citations
20 Claims
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1. A method of graphically enriching a promotional message delivered to a mobile communication device, comprising:
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receiving, by one or more processors of a mobile content server, the promotional message to be delivered to the mobile communication device, wherein the promotional message includes content that conveys the promotional message; determining, by the mobile content server, the content included in the received promotional message; identifying, by the mobile content server, at least one graphic associated with the determined content, wherein the at least one graphic conveys a relevance of the promotional message; generating, by the mobile content server, a graphically-enriched promotional message that includes the determined content and the identified at least one graphic; and communicating, by the mobile content server, the graphically-enriched promotional message for display. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system of graphically enriching a promotional message delivered to a mobile communication device, comprising:
a mobile content server comprising one or more processors configured to; receive the promotional message to be delivered to the mobile communication device, wherein the promotional message includes content that conveys the promotional message; determine the content included in the received promotional message; identify at least one graphic associated with the determined content, wherein the at least one graphic conveys a subject matter of the promotional message; generate a graphically-enriched promotional message that includes the determined content and the identified at least one graphic; and communicate the graphically-enriched promotional message for display. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method of graphically enriching a promotional message delivered to a mobile communication device, comprising:
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receiving, by one or more processors of a mobile content server, the promotional message to be delivered to the mobile communication device, wherein the promotional message includes content that conveys the promotional message; determining, by the mobile content server, the content included in the received promotional message; identifying, by the mobile content server, an emoji associated with the determined content, wherein the emoji conveys a relevance of the promotional message; generating, by the mobile content server, a graphically-enriched promotional message that includes the determined content and the identified emoji; and communicating, by the mobile content server, the graphically-enriched promotional message for display. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification