RSVP SYSTEM AND METHOD FOR AN ONLINE STATIONERY OR GREETING CARD SERVICE

• US 20110279851A1
• Filed: 05/13/2010
• Published: 11/17/2011
• Est. Priority Date: 05/13/2010
• Status: Abandoned Application

• Current Assignee: Shutterfly Incorporated (Shutterfly, LLC)
• Original Assignee: Shutterfly Incorporated (Shutterfly, LLC)
• Inventors: Liang, Lily, Berger, Kelly, Taylor, Krys, Chang, Kevin, Asar, Adnan, Sadhasivam, Karthik, Boulos, Michael Iskander, Naimi, Ramin
• Application Number:
  US12/779,825
• Publication Number:
  US 20110279851A1
• Time in Patent Office: Days
• US Class Current: 358/1.15
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: H04L 51/00 User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail

Abstract

Described herein is a system and method for requesting and managing RSVP responses to invitations created within an online stationery service. For example, one embodiment of a system implemented within an online stationery service comprises: a stationery personalization engine providing an end user with a set of selectable stationery templates, the stationery personalization engine receiving an indication that an end user has selected a particular one of the stationery templates, and generating personalized stationery with the selected template based on user input, the personalized stationery comprising an invitation to an event and requesting RSVP responses from invitees; an RSVP service including logic for dynamically generating a network address in response to placement of a stationery order by the user, the RSVP service responsively generating an RSVP Website accessible using the network address and configured to receive the RSVP responses from invitees; and a print module to generate and transmit a print job for printing the personalized stationery including the network address of the RSVP Website for receiving the RSVP responses; wherein in response to an invitee accessing the Website using the network address, the RSVP service provides one or more Web pages allowing the invitee to submit an RSVP response.

Claims

1. A system implemented within an online stationery service, the system comprising at least one memory for storing program code and at least one processor for processing the program code to execute:

a stationery personalization engine providing an end user with a set of selectable stationery templates, the stationery personalization engine receiving an indication that an end user has selected a particular one of the stationery templates, and generating personalized stationery with the selected template based on user input, the personalized stationery comprising an invitation to an event and requesting RSVP responses from invitees;

an RSVP service including logic for dynamically generating a network address in response to placement of a stationery order by the user, the RSVP service responsively generating an RSVP Website accessible using the network address and configured to receive the RSVP responses from invitees; and

a print module to generate and transmit a print job for printing the personalized stationery including the network address of the RSVP Website for receiving the RSVP responses;

wherein in response to an invitee accessing the Website using the network address, the RSVP service provides one or more Web pages allowing the invitee to submit an RSVP response.

2. The system as in claim 1 further comprising:

a print service for printing the stationery including the network address and for printing envelopes addressed to the invitees and mailing the stationery cards and envelopes to the invitees on behalf of the end user.

3. The system as in claim 1 wherein the network address is printed as a universal resource locator (URL).

4. The system as in claim 1 wherein the network address is printed as a QR code.

5. The system as in claim 4 wherein the network address encoded in the printed QR code is a shortened URL to make the QR code smaller in size.

6. The system as in claim 1 wherein the network address includes encoded data that represents a unique URL for each invitee such that when the invitee goes to the network address information unique to that invitee is presented.

7. The system as in claim 1 wherein the RSVP website comprises an RSVP response page comprising a listing of responses from each of the invitees.

8. The system as in claim 1 wherein, in response to typing in the network address on a computer, an invitee is provided with an RSVP response page on the RSVP website, the RSVP response page comprising:

a selectable list of options including (1) an option to indicate that the invitee will attend the event;

(2) an option to indicate that the invitee will not attend the event; and

(3) an option to indicate that the invitee is undecided.

9. The system as in claim 8 wherein the RSVP response page further comprises:

a listing of all current responses and comments associated with those responses; and

a first data entry field to allow the invitee to enter a public comment.

10. The system as in claim 9 wherein the RSVP response page further comprises:

a second data entry field to allow the invitee to enter a private comment to the end user.

11. The system as in claim 8 wherein, prior to being provided with the RSVP response page, the invitee is provided with an option to either log in to the online stationery service or to create an account on the online stationery service.

12. The system as in claim 1 further comprising electronic messaging logic for transmitting the network address to the RSVP website to one or more invitees within an email message or an SMS message.

13. The system as in claim 1 wherein the RSVP website comprises a web-based graphical user interface for managing RSVP responses, the GUI comprising:

a guests component including a guest overview showing statistics on RSVP responses;

a guest list including a listing of invitees who have accepted; and

a response feed including a listing of responses and comments from invitees.

14. The system as in claim 13 wherein the GUI further comprises:

an add guests link to allow the end user to manually add an invitee to the guest list, wherein selecting the link opens a selectable list of options including (1) an option to indicate that the invitee will attend the event;

(2) an option to indicate that the invitee will not attend the event; and

(3) an option to indicate that the invitee is undecided.

15. The system as in claim 13 wherein the GUI further comprises:

a notes field associated with each entry in the guest list, the notes field accessible by the end user to provide notes for each invitee on the guest list.

16. The system as in claim 1 wherein the RSVP service further comprises logic for receiving event data including pictures uploaded by invitees during or after the event and comments submitted by invitees, and wherein the RSVP website further comprises an event page containing a visual display of the pictures and comments, the event page accessible by each of the invitees.

17. The system as in claim 16 wherein the event data includes videos uploaded by invitees during the event.

18. The system as in claim 16 further comprising:

a photo story engine for evaluating metadata associated with each of the uploaded pictures, grouping the pictures into photo stories, selecting photo story templates for each of the photo stories, laying out the pictures within each of the photo story templates, and displaying the resulting photo story designs within the event page.

19. The system as in claim 16 wherein the event data is submitted to the RSVP Website using email, electronic text message such as SMS or MMS, an application running on a computer or mobile device, or a twitter hash tag.

20. The system as in claim 1 wherein a selection of recommended greeting cards is provided based on the event occasion (birthday party, anniversary party, baby shower, etc.), the stationery design chosen for the event, the personal information (name, age, etc.) and design preferences of the host and/or invitee, and the greeting cards previously ordered for this event by other invitees.