System for Dynamic AD Selection and Placement Within a Voice Application Accessed Through an Electronic Information Page

• US 20110282670A1
• Filed: 11/10/2010
• Published: 11/17/2011
• Est. Priority Date: 11/17/2003
• Status: Abandoned Application

• Current Assignee: HTC Corporation
• Original Assignee: Apptera Incorporated
• Inventors: Chiu, Leo, Loukianoff, Peter
• Application Number:
  US12/943,827
• Publication Number:
  US 20110282670A1
• Time in Patent Office: Days
• US Class Current: 704/270
• CPC Class Codes: G06Q 20/209 Specified transaction journal output feature, e.g. printed receipt or voice output
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/4938 comprising a voice browser which renders and interprets, e.g. VoiceXML

Abstract

A system for dynamic advertisement selection and presentment within a speech application is provided. The system includes a user operable network browsing interface in communication with a server on a data network; at least one voice link to a voice application interface, the link or links accessible to the user working within the browsing interface; a pool of at least one advertisement for presentment; and a selection engine accessible to the voice application interface for receiving criteria originated from the server for advertisement ranking and for selecting an advertisement from the pool of at least one advertisement for placement based on the received criteria.

Claims

1. A system for dynamic advertisement selection and presentment within a speech application comprising:

a user operable network-browsing interface in communication with a server on a data network;

at least one voice link to a voice application interface, the link or links accessible to the user working within the browsing interface;

a pool of at least one advertisement for presentment; and

a selection engine accessible to the voice application interface for receiving criteria originated from the server for advertisement ranking and for selecting an advertisement from the pool of at least one advertisement for placement based on the received criteria.