PROMOTIONAL MARKETING VIA BAGGAGE TAGGING

• US 20110282719A1
• Filed: 05/11/2011
• Published: 11/17/2011
• Est. Priority Date: 05/12/2010
• Status: Abandoned Application

• Current Assignee: DAL Global Services LLC (AHL Services Incorporated)
• Original Assignee: DAL Global Services LLC (AHL Services Incorporated)
• Inventors: Turner, Cyril
• Application Number:
  US13/105,631
• Publication Number:
  US 20110282719A1
• Time in Patent Office: Days
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/14 Travel agencies

Abstract

Systems and methods for distributing marketing materials to airline consumers are disclosed. A promotion management system receives information regarding an airline consumer'"'"'s checked baggage. The promotion management system has a processor and databases holding such information as client profiles, destination information, and vendor promotions. The processor determines which vendor promotion is mostly likely to be of interest to the airline consumer, and then transmits the selected vendor promotion to a remote device that provides the marketing material. This marketing material, which may be a coupon or a promotional offer, is then attached to the baggage of the airline consumer. The baggage and the attached marketing material are processed and transported to the arrival baggage claim. The airline consumer retrieves the baggage, reviews the marketing material, and may then choose to respond to the marketing material.

Claims

1. A computer-implemented method of distributing promotional offers to airline consumers, the method comprising:

receiving routing tag information by a processor from an airline computer system, wherein the routing tag information is associated with an airline consumer'"'"'s checked baggage;

selecting a marketing material by the processor based on the routing tag information;

providing the selected marketing material from a device in communication with the processor, wherein the marketing material is configured for attaching to the baggage;

attaching the marketing material to the baggage; and

returning the baggage with attached marketing material to an airline consumer.

2. The computer-implemented method of claim 1, wherein the marketing material comprises a discount for new luggage.

3. The computer-implemented method of claim 1, wherein the marketing material comprises a coupon for a company'"'"'s product or service.

4. The computer-implemented method of claim 3, wherein the coupon further comprises a unique offer code.

5. The computer-implemented method of claim 4, further comprising receiving coupon redemption information by the processor indicating that the airline consumer has redeemed the coupon.

6. The computer-implemented method of claim 5, further comprising generating a promotional fee request from a promoter to a vendor associated with the redeemed coupon.

7. The computer-implemented method of 1, wherein selecting the marketing material further comprises selecting the marketing material based on an arrival time of the airline consumer'"'"'s flight.

8. The computer-implemented method of 1, wherein selecting the marketing material further comprises selecting a marketing material based a profile of the airline consumer.

9. The computer-implemented method of 1, wherein selecting the marketing material further comprises selecting a marketing material based on a weather forecast for the destination at the estimated time of arrival of the airline consumer.

10. A computer-implemented method of distributing promotional offers to airline consumers, the method comprising:

maintaining a database in communication with a processor for storing information related to selecting a marketing material;

receiving routing tag information by the processor from an airline computer system, wherein the routing tag information is associated with an airline consumer'"'"'s checked baggage;

selecting a marketing material by the processor based on the routing tag information and the information stored in the database;

providing the selected marketing material from a device in communication with the processor, wherein the marketing material is configured for attaching to the baggage;

attaching the marketing material to the baggage; and

returning the baggage and the attached marketing material to the airline consumer.

11. The computer-implemented method of claim 10, wherein:

the routing tag information further comprises an identity of an airline consumer and a destination of the airline consumer;

the database further comprises a client profiles database for storing a client profile associated with the airline consumer; and

selecting the marketing material further comprises selecting a marketing material based on the identity of the airline consumer and the client profile associated with the airline consumer.

12. The computer-implemented method of claim 11, wherein:

the database further comprises a destination information database for storing information on airline destinations; and

selecting the marketing material further comprises selecting a marketing material based on the destination of the airline consumer and the destination information database.

13. The computer-implemented method of claim 11, wherein:

the database further comprises a vendor promotions database; and

selecting the marketing material further comprises selecting a marketing material based on the identity of the airline consumer, the client profile associated with the airline consumer, the client profiles database, and the vendor promotions database.

14. The computer-implemented method of claim 10, wherein the device providing the marketing material is located at an airline consumer'"'"'s departing airport.

15. The computer-implemented method of claim 10, wherein the device providing the marketing material is located at an airline'"'"'s hub airport.

16. The computer-implemented method of claim 10, wherein the device providing the marketing material is located at an airline'"'"'s destination airport.

17. A system for distributing promotional offers to airline consumers, the system comprising:

an airline computer system configured for providing a routing tag information for an airline consumer'"'"'s checked baggage;

a promotion management system having a database coupled to a processor configured for selecting a marketing material based on the routing tag information; and

a device for providing a marketing material wherein the marketing material is configured for attaching to the checked baggage.

18. The system of claim 17, wherein:

the routing tag information further comprises an identity of an airline consumer and a destination of the airline consumer;

the database further comprises a client profiles database for storing information about the airline consumer; and

the processor is further configured for selecting marketing material based on the identity of the airline consumer and a client profile associated with the airline consumer.

19. The system of claim 18, wherein:

the database further comprises a destination information database for storing information on the airline destinations; and

the processor is further configured for selecting the marketing material based on the destination of the airline consumer and the destination information database.

20. The system of claim 18, wherein:

the database further comprises a vendor promotions database; and

the processor is further configured for selecting the marketing material based on the identity of the airline consumer, the client profile associated with the airline consumer, the client profiles database, and the vendor promotions database.

21. The system of claim 17, wherein the device providing the marketing material is located at an airline'"'"'s hub airport.

22. The system of claim 17, wherein the marketing material comprises a deal with an extended timeline for redeeming.