Reward Based Interactive Kiosk Advertising

• US 20110282724A1
• Filed: 12/21/2010
• Published: 11/17/2011
• Est. Priority Date: 12/22/2009
• Status: Abandoned Application

• Current Assignee: Kevin Hwang
• Original Assignee: Kevin Hwang
• Inventors: Hwang, Kevin
• Application Number:
  US12/975,286
• Publication Number:
  US 20110282724A1
• Time in Patent Office: Days
• US Class Current: 705/14.19
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards

Abstract

A method of subsidizing purchases through consumer participation in interactive advertising at the kiosk includes providing a user an option to receive a subsidy towards a kiosk purchase, a promotional coupon, or a reward voucher in exchange for viewing an advertisement and participating in a corresponding survey. After presenting the advertisement and survey to the user, the kiosk provides a reward to the user at the kiosk or at a participating vendor.

Claims

1. An advertising subsidized kiosk comprising:

a kiosk housing;

a video display visible on the housing;

a user interface accessible to a user on the housing;

a special purpose computer coupled to the display and user interface and configured to provide advertisements via the display and to record a user response from user interaction via the user interface corresponding to a respective presented advertisement;

a reward dispenser operably coupled to the special purpose computer and configured to provide a reward for the user interaction in the form of credit towards a purchase.

2. The kiosk of claim 1, wherein the display and user interface together comprise an interactive touch screen.

3. The kiosk of claim 1, wherein the reward dispenser is configured to dispense at least one of drinks, food items, gift cards, cash value vouchers, and small consumer articles.

4. The kiosk of claim 1, wherein the special purpose computer is configured to obtain demographic information about the user.

5. The kiosk of claim 4, wherein the demographic information is obtained from a magnetic card strip.

6. The kiosk of claim 1, wherein the dispenser is wirelessly connected to the special purpose computer and is configured to receive electronic signals for authorization to vend items.

7. The kiosk of claim 1, wherein the reward dispenser comprises a printer configured to print at least one of promotional content, sales coupons, cash value vouchers and reward vouchers.

8. The kiosk of claim 1, further comprising a Bluetooth communications module configured to allow a user to wirelessly connect a portable device to the special purpose computer.

9. The kiosk of claim 1, further comprising at least one of a card reader, bar code scanner, RFID reader and smart chip reader.

10. A method of subsidizing purchases at a kiosk through consumer participation in interactive advertising at the kiosk, the method comprising:

providing a user an option to receive a subsidy towards a purchase in exchange for viewing an advertisement and participating in a survey regarding the advertisement;

in response to a user election, presenting the advertisement or survey to the user; and

providing a reward credit to the user at the kiosk.

11. The method of claim 10, wherein the reward credit comprises a subsidy applicable to one of a purchase and a rental from the kiosk.

12. The method of claim 10, wherein the kiosk is a vending machine, the method further comprising dispensing one of a drink, prepaid card, snack, promotional coupon, and small consumer article.

13. The method of claim 10, wherein the reward credit is provided as a voucher redeemable at a participating vendor other than at the kiosk.

14. The method of claim 10, wherein the reward credit is stored in an account associated with the user.

15. The method of claim 10, wherein the reward credit comprises a subsidy towards a kiosk rental transaction.

16. The method of claim 15, wherein the rental transaction is a movie rental.

17. The method of claim 10, further comprising providing additional reward credits for additional advertisements and additional user interaction.

18. The method of claim 10, further comprising providing sufficient sequential advertisements, user interaction opportunities and reward credits to allow the user to fully subsidize a kiosk transaction.

19. The method of claim 10, further comprising exchanging between the kiosk and a central database, via a network connection, updated advertisements and kiosk transaction data.

20. The method of claim 10, further comprising selecting an advertisement to present to a user based on user specific data obtained at the kiosk or stored on a central database.

21. The method of claim 10, further comprising transmitting an electronic authorization signal to one of a kiosk and a participating vendor to vend an item.