SYSTEM AND METHOD FOR SELECTING AND IMPLEMENTING AN INTERNET ADVERTISING CAMPAIGN
First Claim
1. A method, comprising:
- selecting a representative sample of Internet-based advertisers in a targeted business category;
instrumenting websites of the representative sample of Internet-based advertisers to collect data from desired customer actions generated by a plurality of advertising options in the targeted business category;
building a database comprising campaign performance data and a targeting library;
analyzing the data to determine relative cost and efficiency of each of the plurality of advertising options in the targeted business category;
generating and displaying a selection matrix comparing the relative cost and efficiency of each of the plurality of advertising options in the targeted business category; and
uploading an ad campaign to a selected advertising network.
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Abstract
A system, method and a computer program product for identifying and implementing an optimized Internet advertising campaign provides for selecting a representative sample of Internet-based advertisers in a targeted business category, instrumenting websites of the representative sample of Internet-based advertisers to collect data from desired customer actions generated by a selection of advertising options in the targeted business category, building a database including campaign performance data and a targeting library, analyzing the data to determine relative cost and efficiency of each of the plurality of advertising options in the targeted business category, generating and displaying a selection matrix comparing the relative cost and efficiency of each of the selected advertising options in the targeted business category, and uploading an ad campaign to a selected advertising network.
106 Citations
24 Claims
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1. A method, comprising:
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selecting a representative sample of Internet-based advertisers in a targeted business category; instrumenting websites of the representative sample of Internet-based advertisers to collect data from desired customer actions generated by a plurality of advertising options in the targeted business category; building a database comprising campaign performance data and a targeting library; analyzing the data to determine relative cost and efficiency of each of the plurality of advertising options in the targeted business category; generating and displaying a selection matrix comparing the relative cost and efficiency of each of the plurality of advertising options in the targeted business category; and uploading an ad campaign to a selected advertising network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 20)
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19. A system, comprising:
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a processor configured to execute application programs through one or more application program interfaces; a memory coupled with the processor, configured to hold application program instructions and data; a data storage device coupled with the processor, configured to store databases and application programs ; and a network interface device coupled with the processor, configured to communicate over one or more networks, wherein a first application program is configured to instrument websites of a representative sample of Internet-based advertisers in a targeted business category to collect data generated by a plurality of advertising options; a second application program is configured to build a database from collected data, the database comprising performance data and a targeting library; a third application program is configured to analyze the data to determine relative cost and efficiency of each of the plurality of advertising options in the targeted business category; and a fourth application program is configured to generate and display a selection matrix in a web-based user interface, comparing the relative cost and efficiency of each of the plurality of advertising options in the targeted business category.
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21. An article of manufacture, comprising a machine-readable medium having instructions thereon, which when read by a machine, cause the machine to perform operations comprising:
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selecting a representative sample of Internet-based advertisers in a targeted business category; instrumenting websites of the representative sample of Internet-based advertisers to collect data from desired customer actions generated by a plurality of advertising options in the targeted business category; building a database comprising campaign performance data and a targeting library; analyzing the data to determine relative cost and efficiency of each of the plurality of advertising options in the targeted business category; and generating and displaying a selection matrix comparing the relative cost and efficiency of each of the plurality of advertising options in the targeted business category. - View Dependent Claims (22)
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23. A system, comprising:
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means for selecting a representative sample of Internet-based advertisers in a targeted business category; means for instrumenting websites of the representative sample of Internet-based advertisers to collect data from desired customer actions generated by a plurality of advertising options in the targeted business category; means for building a database comprising campaign performance data and a targeting library; means for analyzing the data to determine relative cost and efficiency of each of the plurality of advertising options in the targeted business category; and means for generating and displaying a selection matrix comparing the relative cost and efficiency of each of the plurality of advertising options in the targeted business category. - View Dependent Claims (24)
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Specification