METHODS AND APPARATUS FOR PROVIDING ADVOCACY AS ADVERTISEMENT

• US 20110282749A1
• Filed: 05/10/2011
• Published: 11/17/2011
• Est. Priority Date: 05/10/2010
• Status: Abandoned Application

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: NeuroFocus Inc. (Nielsen Holdings plc)
• Inventors: Robbins, Thomas, Pradeep, Anantha, Knight, Robert T., Gurumoorthy, Ramachandran
• Application Number:
  US13/104,821
• Publication Number:
  US 20110282749A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Entities seeking to promote goods, services, offers, candidates, etc., may elect to use advocates in a social networking environments instead of advertising. Social networking user profile characteristics are analyzed to identify advocates for subjects of advocacy such as brands, products, services, offers, political candidates, etc. Profile characteristics may include the advocate'"'"'s own profile information as well as profile information of those in the advocate'"'"'s social network. An advocate may select a subject of advocacy and generate advocacy materials or customized advocacy materials may be created and/or combined with user materials. The advocacy materials may be analyzed using neuro-response data to generate effective and targeted materials for distribution using social networking channels.

Claims

1. A method, comprising:

receiving profile characteristic information associated with a user having an associated social network;

analyzing profile characteristic information of the user;

receiving a plurality of subjects of advocacy from a plurality of advocacy sources;

mapping the user to a subject of advocacy using profile characteristic information;

generating advocacy materials using profile characteristic information;

transmitting advocacy materials to the user for distribution through the social network associated with the user.

2. The method of claim 1, wherein profile characteristic information includes ages and interests of members of the social network.

3. The method of claim 1, wherein profile characteristic information includes gender, age, location, and ethnicity of the user and members of the social network associated with the user.

4. The method of claim 1, wherein the subject of advocacy is a brand, product, and/or offer.

5. The method of claim 1, wherein the plurality of advocacy sources include companies and advertisers.

6. The method of claim 1, wherein the plurality of advocacy sources includes individuals and firms.

7. The method of claim 1, wherein the plurality of advocacy sources specify characteristics desired in the user.

8. The method of claim 1, wherein the user is mapped to the subject of advocacy by evaluating neuro-response data from various groups of individuals exposed to various subjects of advocacy.

9. The method of claim 1, wherein the neuro-response data includes electroencephalography (EEG) data.

10. The method of claim 1, wherein advocacy materials are generated by users.

11. The method of claim 1, wherein advocacy materials are automatically generated by aggregating materials from other users.

12. A system, comprising:

an interface configured to receive profile characteristic information associated with a user having an associated social network and receive a plurality of subjects of advocacy from a plurality of advocacy sources;

a processor configured to analyze profile characteristic information of the user, map the user to a subject of advocacy using profile characteristic information, generate advocacy materials using profile characteristic information, and transmit advocacy materials to the user for distribution through the social network associated with the user.

13. The system of claim 12, wherein profile characteristic information includes ages and interests of members of the social network.

14. The system of claim 12, wherein profile characteristic information includes gender, age, location, and ethnicity of the user and members of the social network associated with the user.

15. The system of claim 12, wherein the subject of advocacy is a brand, product, and/or offer.

16. The system of claim 12, wherein the plurality of advocacy sources include companies and advertisers.

17. The system of claim 12, wherein the plurality of advocacy sources includes individuals and firms.

18. The system of claim 12, wherein the plurality of advocacy sources specify characteristics desired in the user.

19. The system of claim 12, wherein the user is mapped to the subject of advocacy by evaluating neuro-response data from various groups of individuals exposed to various subjects of advocacy.

20. An apparatus, comprising:

means for receiving profile characteristic information associated with a user having an associated social network;

means for analyzing profile characteristic information of the user;

means for receiving a plurality of subjects of advocacy from a plurality of advocacy sources;

means for mapping the user to a subject of advocacy using profile characteristic information;

means for generating advocacy materials using profile characteristic information;

means for transmitting advocacy materials to the user for distribution through the social network associated with the user.