SOCIAL NETWORK FOR MAPPING GRADATIONS TO TARGET INTENT
5 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for social networking. Location-related data and other behavioral and exogenously generated characteristics are used to replace or supplement self-generated profiles in order to enhance the quality and trustworthiness of the matches made using the system and facilitate the inputting of profile information.
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Citations
56 Claims
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1-36. -36. (canceled)
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37. A method comprising:
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receiving user profile information for a first user of a first device, the first user registered within a social network; analyzing, via a server, the user profile information to determine behavioral information of the first user; extracting, via the server, information related to an intent of the first user from the behavioral information; receiving, at the server, advertising information from a third party service; matching, via the server, the intent of the first user with the advertising information from the third party service; and communicating a message to the first device based on said matching. - View Dependent Claims (38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51)
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52. A system comprising:
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a database comprising stored user data; a social network server in communication with the user data in the database, the social network server programmed to perform a plurality of operations, comprising; receiving user profile information for a first user of a first device, the first user registered within a social network; analyzing the user profile information to determine behavioral information of the first user; extracting information related to an intent of the first user from the behavioral information; receiving advertising information from a third party service; matching the intent of the first user with the advertising information from the third party service; and communicating a message to the first device based on said matching. - View Dependent Claims (53, 54, 55, 56)
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Specification