DELIVERY OF TARGETED CONTENT RELATED TO A LEARNED AND PREDICTED FUTURE BEHAVIOR BASED ON SPATIAL, TEMPORAL, AND USER ATTRIBUTES AND BEHAVIORAL CONSTRAINTS

• US 20110282964A1
• Filed: 05/13/2010
• Published: 11/17/2011
• Est. Priority Date: 05/13/2010
• Status: Abandoned Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Verma, Nakul, Krishnaswamy, Dilip, Daley, Robert S.
• Application Number:
  US12/779,372
• Publication Number:
  US 20110282964A1
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods and apparatuses and for determining suitability to display information from an information source, such as an advertiser, to a mobile client are described. Learning distribution vectors are tagged to specific content in the information by the advertiser and delivered with the derived learning distribution vectors to the mobile client. The mobile client refines the derived learning distribution vectors based on any one or more combinations of temporal, spatial, attributes, behavioral constraints of the user using context independent/context aware/prediction schemes to determine suitability of the content for display to the user.

Claims

1. A method for determining relevance of information from an information source to be displayed to a client device, comprising:

utilizing at least one or more tagged relative distribution vectors (RDVs) for the information; and

learning at least one or more RDVs of a user of the client device based on a user'"'"'s response to a content of the information.

2. The method of claim 1, wherein at least one of the tagged RDVs and the content of the information is delivered dynamically to the client device.

3. The method of claim 1, further comprising storing the learned RDVs in a user profile on the client device.

4. The method of claim 1, further comprising matching received information from the information source based on at least one learned RDV in a user profile to determine a suitability of the content of the information for display.

5. The method of claim 4, wherein an overall suitability measure for presentation of content in the information to the user is determined based on a determined relevance metric and zero or more additional metrics, the additional metrics being at least one of a keyword correlation metric, energy consumption metric, processing requirement metric, monetary value of the information metric, size of the information metric, duration of information transmission metric, or channel quality metric.

6. The method of claim 1, further comprising determining to utilize a learned RDV for determining relevance of information based on a convergence of the learned RDV.

7. The method of claim 1, further comprising utilizing one or more learned RDVs for determining a relevance metric for the information wherein the determined relevance metric can be used to discriminate against multiple other information to determine to at least one of a most relevant or sorted information.

8. The method of claim 1, wherein a random RDV is used for determining a relevance metric for the information or random content is displayed.

9. The method of claim 1, wherein at least one RDV is for a user attribute containing at least one of age, income, gender, and health.

10. The method of claim 1, further comprising forwarding at least one or more stored learned RDVs to an anonymizer module for anonymization.

11. The method of claim 1, wherein at least one RDV is independent across a context of usage of information by the user or at least one RDV is determined based on usage of information by the user within a context, wherein the context is at least one of music, traffic, purchasing, dining, traveling, browsing, news, weather, sports, or entertainment.

12. The method of claim 1, further comprising determining at least one of a future user spatial, temporal and behavioral action based on a predictive user state model, wherein a user state comprises at least one of a user'"'"'s location, mobility, current time, or behavioral activity.

14. An apparatus for determining relevance of information from an information source to be displayed to a client device, comprising:

a processor (, 645) linked to the memory and configure to control operations for;

utilizing at least one or more tagged relative distribution vectors (RDVs) for the information;

learning at least one or more RDVs of a user of the client device based on a user'"'"'s response to a content of the information; and

a memory coupled to the processor for storing data.

13. The of claim 14, wherein the predictive user state model selects content based on a future predicted state, wherein the prediction of the future state is based on a reduction of an uncertainty of the future state based on at least one or more known prior states.

15. A computer program product comprising:

a computer-readable medium comprising;

code for utilizing at least one or more tagged relative distribution vectors (RDVs) for the information; and

code for learning at least one or more RDVs of a user of the client device based on a user'"'"'s response to a content of the information.