NETWORK REAL ESTATE ANALYSIS
First Claim
1. A method for analyzing performance of content items within a network site, comprising:
- at a server computer having access to network activity information on the network site;
determining a location of a content item within the network site;
determining a predicted performance for the content item at the location;
determining an actual performance of the content item;
comparing the predicted performance to the actual performance;
based on the comparison, determine whether the content item is underperforming;
moving the content item new location within the network site.
11 Assignments
0 Petitions
Accused Products
Abstract
A method can be used to analyze the “real-estate” performance of content items within a network site. The method can comprise determining the click distance to reach each content item and determining the performance of each content item. The method can also comprise calculating a predicted value for performance based on statistical relationship between location and performance observed in a population of content items. The method can comprise comparing the predicted and actual performance. If a content item has an actual performance greater than its predicted performance, then it may be promoted to a better location in the site and the converse for poorer performing content.
12 Citations
21 Claims
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1. A method for analyzing performance of content items within a network site, comprising:
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at a server computer having access to network activity information on the network site;
determining a location of a content item within the network site;determining a predicted performance for the content item at the location; determining an actual performance of the content item; comparing the predicted performance to the actual performance; based on the comparison, determine whether the content item is underperforming; moving the content item new location within the network site. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A data processing system readable storage medium having computer readable program code embodied therein, the computer readable program code adapted to be executed by a computer to implement a method for analyzing performance of content items within a network site, the computer readable program code comprising instructions executable to:
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determine a predicted performance for the content item at the location; determine an actual performance of the content item; compare the predicted performance to the actual performance; based on the comparison, determine if the content item is underperforming; and if the content item is underperforming, recommend moving the content item to a new location within the network site. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A data processing system for analyzing performance of content items within a network site, comprising:
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a storage location storing network activity information on the network site; and a server computer coupled to the storage location comprising a processor and a computer readable storage medium storing computer executable instruction, the computer executable instructions comprising instructions executable to; determine a predicted performance for the content item at the location; determine an actual performance of the content item; compare the predicted performance to the actual performance; based on the comparison, determine if the content item is underperforming; and if the content item is underperforming, recommend moving the content item to a new location within the network site. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification