ADAPTABLE RETAIL PRICING ENVIRONMENT AND ELECTRONIC EXCHANGE, DELIVERING CUSTOMIZED RETAILER OPPORTUNITY REWARDS AND DISCOUNTS

• US 20110288906A1
• Filed: 03/25/2011
• Published: 11/24/2011
• Est. Priority Date: 03/25/2010
• Status: Active Application

• Current Assignee: Safeway Incorporated (Albertsons Cos., Inc.)
• Original Assignee: Safeway Incorporated (Albertsons Cos., Inc.)
• Inventors: Thomas, David Edward, Aamir, Mir Mohammad, Marian, Michelle, Minasi, Michael Robert, Quinn, Jonathan G., Pattison, Tamara Ruth
• Granted Patent: US 10,290,009 B2
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0224 based on user history

Abstract

An individualized discount and reward server includes one or more linked databases to store customer data associated with a loyalty program of a retailer. The server includes a processor to select a retail product purchased at least once by a loyalty customer. The processor determines, from at least a purchase history associated with the loyalty customer, an amount the loyalty customer spends on the selected retail product and an amount each customer from a plurality of customers forming a peer group spends on the selected retail product. Further, the processor compares the amount the loyalty customer spends on the selected retail product to the amount the peer group spends on the selected retail product to form a comparison result and allocate at least one customized offer to the retailer account according to at least the comparison result.

Claims

1. An individualized discount and reward server, the server comprising:

one or more linked databases to store customer data associated with a loyalty program of a retailer, the customer data including at least one retailer account and purchase history associated with a loyalty customer;

a processor configured to;

select a product category from a plurality of product categories associated with the retailer, the selected product category associated with a plurality of retail products,

select a retail product from the plurality of retail products, the selected retail product purchased at least once by the loyalty customer;

determine, from at least the purchase history associated with the loyalty customer, an amount the loyalty customer spends on the selected retail product over a predetermined time period;

determine an amount each customer from a plurality of customers forming a peer group spends on the selected retail product over the predetermined time period, the peer group excluding the loyalty customer;

compare the amount the loyalty customer spends on the selected retail product to the amount each customer in the peer group spends on the selected retail product to form a comparison result; and

allocate at least one customized offer to the retailer account associated with the loyalty customer according to at least the comparison result, the at least one customized offer including a loyalty adjustment changing a general market price point of the selected product.

2. The server according to claim 1, wherein the processor is further configured to allocate the at least one customized offer for the selected retail product to the retailer account associated with the loyalty customer upon determination from the comparison result that the amount the loyalty customer spends on the selected retail product is above a predetermined percentile with respect to the amount each customer in the peer group spends on the selected retail product.

3. The server according to claim 2, wherein the processor is further configured to allocate the at least one customized offer for the selected retail product to the retailer account associated with the loyalty customer upon further determination that an amount the loyalty customer spends on the selected product category is above a predetermined percentile with respect to an amount each customer in the peer group spends on the selected product category.

4. The server according to claim 3, wherein the processor is further configured to allocate the at least one customized offer for the selected retail product to the at least one retailer account associated with the loyalty customer upon further determination from the at least one retailer account that no offer for the selected retail product is associated with the at least one retailer account.

5. The server according to claim 1, wherein the processor is further configured to redeem the at least one allocated customized offer upon receiving a purchase notification specifying the at least one retailer account associated with the customer and the selected retail product, the at least one allocated customized offer redeemed by associating the selected retail product with the loyalty adjustment independent of a general market price point associated with the selected retail product at a time of reception of the purchase notification.

6. An individualized discount and reward system, the system comprising:

a server including;

one or more linked databases to store customer data associated with a loyalty program of a retailer, the customer data including at least one retailer account and purchase history associated with a loyalty customer;

a processor configured to;

select a product category from a plurality of product categories associated with the retailer, the selected product category associated with a plurality of retail products,

select a retail product from the plurality of retail products, the selected retail product purchased at least once by the loyalty customer;

determine, from at least the purchase history associated with the loyalty customer, an amount the loyalty customer spends on the selected retail product over a predetermined time period;

determine an amount each customer from a plurality of customers forming a peer group spends on the selected retail product over the predetermined time period, the peer group excluding the loyalty customer;

compare the amount the loyalty customer spends on the selected retail product to the amount each customer in the peer group spends on the selected retail product to form a comparison result; and

allocate at least one customized offer to the retailer account associated with the loyalty customer according to at least the comparison result, the at least one customized offer including a loyalty adjustment changing a general market price point of the selected product; and

a point of sale device to transmit a purchase notification to the server, the purchase notification specifying the retailer account associated with the customer and the retail product.

7. The system according to claim 6, wherein the processor is further configured to allocate the at least one customized offer for the selected retail product to the retailer account associated with the loyalty customer upon determination from the comparison result that the amount the loyalty customer spends on the selected retail product is above a predetermined percentile with respect to the amount each customer in the peer group spends on the selected retail product.

8. The system according to claim 7, wherein the processor is further configured to allocate the at least one customized offer for the selected retail product to the retailer account associated with the loyalty customer upon further determination that an amount the loyalty customer spends on the selected product category is above a predetermined percentile with respect to an amount each customer in the peer group spends on the selected product category.

9. The system according to claim 8, wherein the processor is further configured to allocate the at least one customized offer for the selected retail product to the at least one retailer account associated with the loyalty customer upon further determination from the at least one retailer account that no offer for the selected retail product is associated with the at least one retailer account.

10. The system according to claim 6, wherein the processor is further configured to redeem the at least one allocated customized offer upon receiving the purchase notification specifying the at least one retailer account associated with the customer and the selected retail product, the at least one allocated customized offer redeemed by associating the selected retail product with the loyalty adjustment independent of a general market price point associated with the selected retail product at a time of reception of the purchase notification.

11. A non-transitory computer readable medium having stored thereon computer executable instructions that when executed by a processor in an individualized discount and reward server causes the server to:

store, in one or more linked databases, customer data associated with a loyalty program of a retailer, the customer data including at least one retailer account and purchase history associated with a loyalty customer;

select a product category from a plurality of product categories associated with the retailer, the selected product category associated with a plurality of retail products,

select a retail product from the plurality of retail products, the selected retail product purchased at least once by the loyalty customer;

determine, from at least the purchase history associated with the loyalty customer, an amount the loyalty customer spends on the selected retail product over a predetermined time period;

determine an amount each customer from a plurality of customers forming a peer group spends on the selected retail product over the predetermined time period, the peer group excluding the loyalty customer;

compare the amount the loyalty customer spends on the selected retail product to the amount each customer in the peer group spends on the selected retail product to form a comparison result; and

allocate at least one customized offer to the retailer account associated with the loyalty customer according to at least the comparison result, the at least one customized offer including a loyalty adjustment changing a general market price point of the selected product.

12. The non-transitory computer readable medium according to claim 11, wherein the executable instructions further cause the server to allocate the at least one customized offer for the selected retail product to the retailer account associated with the loyalty customer upon determination from the comparison result that the amount the loyalty customer spends on the selected retail product is above a predetermined percentile with respect to the amount each customer in the peer group spends on the selected retail product.

13. The non-transitory computer readable medium according to claim 12, wherein the executable instructions cause the server to allocate the at least one customized offer for the selected retail product to the retailer account associated with the loyalty customer upon further determination that an amount the loyalty customer spends on the selected product category is above a predetermined percentile with respect to an amount each customer in the peer group spends on the selected product category.

14. The non-transitory computer readable medium according to claim 13, wherein the executable instructions further cause the server to allocate the at least one customized offer for the selected retail product to the at least one retailer account associated with the loyalty customer upon further determination from the at least one retailer account that no offer for the selected retail product is associated with the at least one retailer account.

15. The non-transitory computer readable medium according to claim 11, wherein the processor is further configured to redeem the at least one allocated customized offer upon receiving a purchase notification specifying the at least one retailer account associated with the customer and the selected retail product, the at least one allocated customized offer redeemed by associating the selected retail product with the loyalty adjustment independent of a general market price point associated with the selected retail product at a time of reception of the purchase notification.