Interactive Ads
First Claim
1. A method comprising:
- receiving an interactive content item at a mobile device;
presenting the interactive content item on the mobile device, the interactive content item being presented with other content;
receiving a user input associated with the content item, the user input being one of a plurality of available user inputs associated with the content item;
identifying a content item action corresponding to the received user input from among a plurality of content item actions, each associated with a different user input; and
performing, using one or more processors, the identified content item action.
2 Assignments
0 Petitions
Accused Products
Abstract
This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving an interactive content item at a mobile device; presenting the interactive content item on the mobile device, the interactive content item being presented with other content; receiving a user input associated with the content item, the user input being one of a plurality of available user inputs associated with the content item; identifying a content item action corresponding to the received user input from among a plurality of content item actions, each associated with a different user input; and performing, using one or more processors, the identified content item action.
136 Citations
30 Claims
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1. A method comprising:
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receiving an interactive content item at a mobile device; presenting the interactive content item on the mobile device, the interactive content item being presented with other content; receiving a user input associated with the content item, the user input being one of a plurality of available user inputs associated with the content item; identifying a content item action corresponding to the received user input from among a plurality of content item actions, each associated with a different user input; and performing, using one or more processors, the identified content item action. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system comprising:
one or more processors configured to interact with a computer-readable medium in order to perform operations including; receiving an interactive content item at a mobile device; presenting the interactive content item on the mobile device, the interactive content item being presented with other content; receiving a user input associated with the content item, the user input being one of a plurality of available user inputs associated with the content item; identifying a content item action corresponding to the received user input from among a plurality of content item actions, each associated with a different user input; and performing, using one or more processors, the identified content item action. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:
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receiving an interactive content item at a mobile device; presenting the interactive content item on the mobile device, the interactive content item being presented with other content; receiving a user input associated with the content item, the user input being one of a plurality of available user inputs associated with the content item; identifying a content item action corresponding to the received user input from among a plurality of content item actions, each associated with a different user input; and performing, using one or more processors, the identified content item action. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification