SYSTEMS AND METHODS FOR PROVIDING MOBILE TARGETED ADVERTISEMENTS
First Claim
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1. A method for delivering a message to a mobile device, comprising selecting one or more messages targeted based on location-based, advertiser GeoEstate rights and weather-related information relating to said mobile device'"'"'s location.
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Abstract
Methods and systems for displaying advertising or other promotional information to users via mobile devices. In particular, methods and systems that target advertisements using real-time information including location-based, defined geolocation territory rights (e.g., GeoEstate rights) and weather-related information.
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Citations
19 Claims
- 1. A method for delivering a message to a mobile device, comprising selecting one or more messages targeted based on location-based, advertiser GeoEstate rights and weather-related information relating to said mobile device'"'"'s location.
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7. A method for transmitting a message over a wireless network to a wireless communications device, the method comprising:
- storing a plurality of messages in a database, wherein each stored message is associated with one or more locations linked with unique GeoEstate rights and weather-related information, the plurality of messages stored in the database including advertising information sponsored by a respective advertiser having a place of business within a proximity of the location associated with the message;
detecting location information of a wireless communications device and weather-related information relating to detected location information;
selecting a message in the database associated with the detected location and weather-related information and transmitting the message to the wireless communications device. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15, 16)
- storing a plurality of messages in a database, wherein each stored message is associated with one or more locations linked with unique GeoEstate rights and weather-related information, the plurality of messages stored in the database including advertising information sponsored by a respective advertiser having a place of business within a proximity of the location associated with the message;
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18. A computer-based system for delivering one or more targeted messages to mobile devices comprising:
- a user interface for interacting with a first user;
a network connection;
a persistent storage;
a memory for storing software instructions; and
a processor operatively connected to the memory, the processor for executing the software instructions;
wherein the software instructions enable the processor to;
receive information relating to one or more mobile devices including location-based information and weather-based information;
retrieve one or more targeted messages from the persistent storage selected based on said location-based information and said weather-based information; and
transmit said targeted ads to said mobile devices.
- a user interface for interacting with a first user;
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19. A method for delivering a message to a mobile device, comprising:
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(a) selecting one or more messages based on;
(i) location-based information, advertiser GeoEstate rights and weather-related information relating to said mobile device'"'"'s location;
(ii) location-based information and advertiser GeoEstate rights;
or (iii) advertiser GeoEstate rights and weather-related information; and(b) transmitting said one or more messages to said mobile device.
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Specification