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ADAPTABLE RETAIL PRICING ENVIRONMENT AND ELECTRONIC EXCHANGE, DELIVERING CUSTOMIZED SHOPPER REWARDS

  • US 20110288924A1
  • Filed: 03/25/2011
  • Published: 11/24/2011
  • Est. Priority Date: 03/25/2010
  • Status: Active Application
First Claim
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1. An individualized discount and reward server, the server comprising:

  • one or more linked databases to store customer data associated with a loyalty program of a retailer, the customer data including at least one retailer account and purchase history associated with the customer;

    an interface to receive customer input;

    a processor configured to;

    allocate at least one customized offer to the retailer account using at least the purchase history associated with the customer, the at least one customized offer including a loyalty adjustment changing a general market price point of a product in accordance with the customized offer;

    display to the customer, via the interface, a display page including the at least one customized offer and an option for selection of the at least one customized offer;

    update, upon reception of the customer input indicating selection of the at least one customized offer, the retailer account associated with the customer to indicate selection of the at least one customized offer; and

    redeem the customized offer upon receiving a purchase notification specifying the retailer account associated with the customer and the product, the customized offer redeemed by associating the product with the loyalty adjustment independent of the general market price point associated with the product at a time of reception of the purchase notification.

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