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OPTIMIZING TARGETED ADVERTISEMENT DISTRIBUTION

  • US 20110288935A1
  • Filed: 05/23/2011
  • Published: 11/24/2011
  • Est. Priority Date: 05/24/2010
  • Status: Abandoned Application
First Claim
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1. A method for targeted advertisement distribution for a social network including a plurality of users, the method comprising the steps of:

  • a) creating a user summary for a user by extracting persona attributes of a user account, the user summary including a plurality of keywords, wherein each keyword is associated with an affiliation weight;

    b) generating a promotion summary for each of a plurality of advertisements, each promotion summary including a plurality of keywords, wherein each keyword is associated with an importance weight;

    c) selecting an advertisement for the user based on the similarity between the promotion summary for the advertisement and the user summary;

    d) assessing a user action in response to the advertisement;

    e) updating the user summary based on the user action assessment;

    f) updating the user summary based on time dependence;

    g) updating the promotion summary based on the user action assessment;

    h) iterating through steps c) to g) until a predetermined metric is met.

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