Retail Item Display Device

• US 20110289023A1
• Filed: 03/25/2011
• Published: 11/24/2011
• Est. Priority Date: 03/26/2010
• Status: Abandoned Application

• Current Assignee: Avery Dennison Corporation
• Original Assignee: Avery Dennison Corporation
• Inventors: SHI, Ming Kun, FORSTER, Ian J., GINN, Michael G., Venkatasanthanam, Sriram
• Application Number:
  US13/071,791
• Publication Number:
  US 20110289023A1
• Time in Patent Office: Days
• US Class Current: 705/500
• CPC Class Codes: G06K 19/07703 the interface being visual
• CPC Class Codes: G06K 19/07707 the visual interface being a display, e.g. LCD or electronic ink
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass
• CPC Class Codes: Y10T 29/4913 Assembling to base an electrical component, e.g., capacitor, etc.

Abstract

A retail item display includes an RFID processor, a display driving mechanism, at least one power source, and an electronic display. The RFID processor can include an antenna and an RFID processor. The display driving mechanism can include a microcontroller and a display driver or similar device. The electronic display comprises a display medium sandwiched between two electrodes. The RFID device is in communication with the display driving mechanism to display updated product information on the electronic display according to instructions from an external RFID activator. In one embodiment, the retail item display includes an electronic display that can be activated or deactivated. In another embodiment, the retail item display includes at least one customizable portion and at least one non-customizable portion. Methods to reduce the number of electrical connections between the display driving mechanism and the electronic display are also disclosed.

Claims

1. A retail item display device, comprising:

an RFID device, a display driving mechanism, a power source, and a display module;

the RFID device includes at least a RFID antenna and an RFID processor;

the RFID device interacts with an external RFID activator to update information related to a retail product; and

wherein the RFID device communicates with the display driving mechanism to process and update the information and transfers the updated information to the electronic display.

2. A retail item display device as recited in claim 1, wherein the display driving mechanism includes at least one microcontroller and one display driver or similar devices and the microcontroller and the display driver can be either as separate components or integrated into a single component.

3. A retail item display device as recited in claim 2, wherein the display driving mechanism may further include a storage element to temporarily or permanently store the information related to the retail product.

4. A retail item display device as recited in claim 1, wherein the display driving mechanism communicates with the RFID device, processing the information and transferring the updated pricing information to the electronic display.

5. A retail item display device as recited in claim 1, wherein an analog to digital signal converting element may be included to convert RF signals from the RFID device to digital signal for processing by the display driving mechanism.

6. A retail item display device as recited in claim 2, wherein the display driving mechanism may further include a charge pump to amplify signal strength to a level necessary to activate the electronic display.

7. A retail item display device as recited in claim 1, wherein the RFID processor and the microcontroller can be integrated into a single component which communicates with a stand alone display driver to provide updated information related to a retail product on the electronic display.

8. A retail item display device as recited in claim 1, wherein the retail tag includes a first power source that can power components of the retail tag to facilitate communication with an external RFID activator to update product information.

9. A retail item display device as recited in claim 8, wherein the first power source includes a battery or an RF energy harvesting element.

10. A retail item display device as recited in claim 1, wherein the electronic display includes a display medium sandwiched between two electrodes.

11. A retail item display device as recited in claim 10, wherein the two electrodes include an upper and lower electrode where upper electrode is transparent so that the information can be observed through the transparent electrode and the bottom electrode can be either transparent or opaque, and contains TFT or pixel electrode to enable a high resolution display.

12. A retail item display device as recited in claim 10, wherein the display medium is selected from a group including electrochromic medium, liquid crystal medium, electrophoretic medium, electromagnetic medium and combinations thereof.

13. A retail item display device as recited in claim 8, wherein the retail tag includes a second power source.

14. A retail item display device as recited in claim 13, wherein the first and second power sources can be a battery or super capacitor, or a combination of a battery and a super capacitor.

15. A retail item display device as recited in claim 13, wherein the first power source is a rechargeable battery and the second power source is a super capacitor.

16. A retail item display device as recited in claim 15, wherein the super capacitor charges the rechargeable battery.

17. A retail item display device as recited in claim 13, wherein at least one of the first and second power sources is connected to both the RFID device and the display driving mechanism to provide power.

18. A retail item display device as recited in claim 13, wherein the second power source is connected directly to the display driving mechanism to ensure that price information remains visible in case that the first power source stops functioning.

19. A retail item display device, comprising;

an RFID device, a display driving mechanism, at least one power source, and an electronic display;

the electronic display including at least one customizable portion and at least one non-customizable portion, with the customizable portion configured to display an image that can be updated according to instructions from an external RFID activator and the RFID device; and

the non-customizable portion is configured to selectively display an image, such as a pre-printed image.

20. A method of manufacturing a retail tag comprising the steps of;

patterning electrodes and/or other conductive structures on a first plastic substrate;

transferring the electrodes or conductive structures to a second substrate; and

attaching the electrodes or conductive structures to other electronic elements on the second substrate.

21. A method of using a retail tag, comprising the steps of;

providing a retail item;

supplying an item display device;

connecting the item display device to the retail item;

determining a price for the retail item;

transmitting the price to the item display device; and

displaying the price along with other indicia related to the retail item.

22. A laminated retail tag, comprising;

a first substrate having a viewing window and having a first face and a second face, with the first face having printing around the window consisting of an opening or a clear material.

a second substrate having a first face and a second face with printing on the second face and matching the printing on the first face of the first substrate; and

a RFID device, at least one power source, a display driving mechanism, and an electronic display positioned between the first and second substrate such that the electronic display is visible through the window.

23. A retail item display device comprising:

an RFID device, a display driving mechanism, at least one power source, and an electronic display;

the RFID device interacts with an external RFID activator to update information related to an item;

the RFID device communicates with the display driving mechanism to process and update the information and transfer the updated information to the electronic display;

the electronic display is arranged to reduce the number of electrical connections between the display module and the display driving mechanism.

24. The retail item display of claim 23, wherein the RFID device includes an RFID antenna and an RFID device.

25. The retail item display device of claim 23, wherein the electronic display comprises a multiplexed display.

26. The retail item display device of claim 23, wherein at least one of the characters is not updated by the RFID activator.

27. The retail item display device of claim 23, wherein two characters are not updateable by the RFID activator.

28. The retail item display device of claim 23, wherein the electronic display displays an updated pricing information in “

OFF %!”

.

29. The electronic display of claim 26, wherein the “

OFF %!”

can be activated or deactivated by the RFID activator.