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CLASSIFYING LOCATIONS FOR AD PRESENTATION

  • US 20110289090A1
  • Filed: 05/19/2011
  • Published: 11/24/2011
  • Est. Priority Date: 05/20/2010
  • Status: Active Grant
First Claim
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1. A method performed by data processing apparatus, the method comprising:

  • receiving data from a plurality of users within a geographic region associated with a location;

    analyzing the received data to derive a category for the location;

    annotating the location with the category; and

    using the category to boost candidate content items for delivery to users in the geographic region associated with the location in response to future content item requests.

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