SYSTEM, COMPONENTS AND METHODOLOGIES FOR PROVIDING DISRUPTIVE PROMOTIONAL MATERIAL

• US 20110295418A1
• Filed: 05/26/2011
• Published: 12/01/2011
• Est. Priority Date: 06/01/2010
• Status: Abandoned Application

• Current Assignee: Christopher F. Devine, Richard J. Bonick
• Original Assignee: Christopher F. Devine, Richard J. Bonick
• Inventors: Bonick, Richard J., Devine, Christopher F.
• Application Number:
  US13/116,918
• Publication Number:
  US 20110295418A1
• Time in Patent Office: Days
• US Class Current: 700/235
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals

Abstract

Disclosed embodiments are directed, generally, to a ticket printing and issuing (e.g., vending) system and associated operations for vending such a ticket in conjunction with promotional material in the form of printed, audio and/or video advertising content, and/or electronic data. This enables distribution of promotional material in conjunction with the generation and distribution of a ticket in a manner that also distributes “disruptive promotional material” to a ticket recipient so as to provide an improved advertising effect in association with the distributed promotional material. In accordance with at least one embodiment of the invention, the ticket is a parking ticket issued in conjunction with a recipient'"'"'s parking of their automotive vehicle.

Claims

1. A ticket printing and issuing system for vending a ticket to a ticket-recipient in conjunction with promotional material, the system comprising:

a user interface including at least one display control mechanism configured to output disruptive promotional material to the ticket recipient during ticket printing, issuing and/or processing of payment for the ticket;

a ticket generation assembly configured to print and vend the ticket to the ticket recipient;

a remittance module configured to accept remittance or payment in exchange for the vended ticket;

at least one computer memory device configured to store ticket-specific and disruptive promotional information; and

a computer processor coupled to the user interface, ticket generation assembly and remittance module for controlling the operation and cooperation thereof,

wherein the computer processor controls cooperation of the user interface, ticket generation assembly, remittance module and at least one computer memory device to distribute ticket-specific promotional material in conjunction with the generation and distribution of the ticket in a manner that also distributes disruptive promotional material to the ticket recipient so as to reinforce or supplement an effect of the ticket-specific promotional material.

2. The system of claim 1, wherein the ticket-specific promotional material is in the form of printed material provided on or in conjunction with the issued ticket.

3. The system of claim 1, wherein the disruptive promotional material is in the form of audio and/or video advertising content output to the ticket recipient during ticket printing, issuing and/or during processing of payment for the ticket.

4. The system of claim 1, wherein the ticket-specific promotional material is in the form of electronic data transmitted to a ticket recipient'"'"'s mobile device.

5. The system of claim 1, wherein the ticket is a parking ticket that is configured to be displayed on a ticket recipient'"'"'s vehicle dashboard thereby signifying permission to park in an associated vehicle parking location.

6. The system of claim 1, wherein the ticket is a parking ticket issued in conjunction with a recipient'"'"'s parking of their automotive vehicle.

7. The system of claim 1, wherein the ticket includes ticket-specific promotional material as well as efficacy metric information enabling an advertiser to determine whether the promotional material has been effective at motivating the ticket recipient to perform a specific task.

8. The system of claim 1, wherein the ticket-specific promotional material is related to the disruptive promotional material output to the ticket recipient.

9. The system of claim 1, wherein ticket-specific promotional material includes material that constitutes a game of chance to be played by the ticket recipient.

10. The system of claim 1, wherein the ticket and ticket-specific promotional material are issued in conjunction with the output of disruptive promotional material that includes public service information.

11. The system of claim 10, wherein the public service information includes information about one or more events taking place near the location of the system on the day the ticket is printed and issued.

12. The system of claim 10, wherein the public service information includes information about weather near the location of the system on the day the ticket is printed and issued.

13. The system of claim 10, wherein the disruptive promotional material indicates an advertiser sponsor of the output of the public service information.

14. The system of claim 1, wherein the ticket is issued in conjunction with an interaction with the ticket recipient'"'"'s mobile device enabling the ticket vending system to contact the recipient in anticipation of an upcoming event.

15. The system of claim 1, wherein the ticket-specific promotional information and/or the disruptive promotional material is selected based on time of day, day of week, and/or data indicating particular events occurring in proximity to the system.

16. The system of claim 1, wherein the ticket-specific promotional material includes theater show times, restaurant advertisement and/or coupons, directions to a particular location from the location of the system, weather information, event information in the area, and/or an indication of what time a vended parking ticket.

17. The system of claim 1, wherein the ticket generation assembly is configured to generate single tickets from a set of ticket blanks, the ticket generation assembly is configured to generate single tickets from a roll of ticket blanks, or the ticket generation assembly is configured to generate perforated ticket-receipt pairs from either a set of blanks or roll of ticket blanks.

18. The system of claim 1, wherein the ticket-specific promotional material and/or the disruptive promotional material include commercial advertising.

19. The system of claim 1, wherein the remittance module is configured to receive payment instructions via a ticket recipient'"'"'s mobile device authorizing such a payment via wireless transmission.

20. The system of claim 19, further comprising a communication module configured to cooperate with the remittance module to receive payment instructions via wireless transmission.

21. The system of claim 20, wherein the communication module and remittance module are further configured to cooperate to send a notification to the mobile device when a ticket recipient'"'"'s parking ticket duration is about to expire.

22. The system of claim 21, wherein the notification includes an option to extend that duration by re-authorizing the parking ticket.

23. The system of claim 22, wherein the reauthorization option includes promotional material from an advertiser offering to pay for a portion or all of that re-authorization in return for, or in connection with, the ticket recipient being exposed to promotional messages from the advertiser, redeeming a coupon for the advertiser'"'"'s product or service, taking a survey offered by the advertiser to gain additional information about the ticket recipient or the efficacy of the promotional material presented to the ticket recipient.

24. A method for vending a ticket to a ticket-recipient in conjunction with promotional material, the method comprising:

outputting disruptive promotional material to the ticket-recipient via a user interface including at least one display control mechanism during ticket printing, issuing and/or processing of payment for the ticket;

printing and vending the ticket to the ticket recipient using a ticket generation assembly;

accepting remittance or payment by remittance module in exchange for the vended ticket;

storing ticket-specific and disruptive promotional information in at least one computer memory device; and

controlling, via at least one computer processor coupled to the user interface, ticket generation assembly and remittance module, distribution of ticket-specific promotional material in conjunction with the generation and distribution of the ticket in a manner that also distributes the disruptive promotional material to the ticket recipient so as to reinforce or supplement an effect of the ticket-specific promotional material.