METHOD AND APPARATUS FOR USER MODELIZATION

• US 20110295612A1
• Filed: 05/31/2011
• Published: 12/01/2011
• Est. Priority Date: 05/28/2010
• Status: Abandoned Application

• Current Assignee: SRI International, Inc.
• Original Assignee: SRI International, Inc.
• Inventors: DONNEAU-GOLENCER, THIERRY, HARDT, STEPHEN L.
• Application Number:
  US13/149,536
• Publication Number:
  US 20110295612A1
• Time in Patent Office: Days
• US Class Current: 705/1.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The present disclosure relates to methods and apparatuses for user modelization. In one embodiment, a method builds a profile that describes the interests of a user by monitoring automatically over time a plurality of interactions between the user and a computing device controlled by the user. The plurality of interactions includes interactions with a plurality of different computer applications. The method further includes extracting automatically electronic data from the plurality of interactions and determining automatically the interests in accordance with the electronic data. The method then saves the interests in the profile, such that the profile is based on behaviors specific to the user.

Claims

1. A computer-based method for building a profile that describes interests of a user, the method comprising:

monitoring automatically over time a plurality of interactions between the user and a computing device controlled by the user, wherein the plurality of interactions includes interactions with a plurality of different computer applications;

extracting automatically electronic data from the plurality of interactions;

determining automatically the interests in accordance with the electronic data; and

saving the interests in the profile, such that the profile is based on behaviors specific to the user.

2. The computer-based method of claim 1, wherein the plurality of interactions includes an email sent or received by the user.

3. The computer-based method of claim 1, wherein the plurality of interactions includes an access of a document.

4. The computer-based method of claim 1, wherein the plurality of interactions includes a web browsing session.

5. The computer-based method of claim 1, wherein the plurality of interactions includes a search executed by the user.

6. The computer-based method of claim 1, wherein the plurality of interactions includes a creation of an entry in a calendar application that tracks appointments made by the user.

7. The computer-based method of claim 1, where the plurality of interactions includes a creation of a bookmark in a web browser application used by the user.

8. The computer-based method of claim 1, wherein the plurality of interactions includes a creation or update of an account associated with the user in a social media application.

9. The computer-based method of claim 1, wherein the plurality of interactions includes a viewing by the user of social media associated with another individual.

10. The computer-based method of claim 1, wherein the electronic data comprises:

keywords mined from the plurality of interactions.

11. The computer-based method of claim 10, wherein the keywords are mined by processing the plurality of interactions in accordance with natural language processing.

12. The computer-based method of claim 10, wherein the determining comprises:

inferring a plurality of subjects from the keywords; and

identifying which of the plurality of subjects are of greatest interest to the user.

13. The computer-based method of claim 1, wherein the electronic data comprises:

a keyword that occurs in the plurality of interactions with a high frequency relative to other terms occurring in the plurality of interactions.

14. The computer-based method of claim 13, wherein a weight is assigned to the keyword, the weight being based on a frequency with which a document containing the keyword is accessed by the user.

15. The computer-based method of claim 14, wherein the weight is modified based upon user feedback.

16. The computer-based method of claim 14, wherein the weight is modified based upon observations of user behavior.

17. The computer-based method of claim 1, wherein the electronic data comprises:

a graphic occurring in the plurality of interactions.

18. The computer-based method of claim 17, wherein the graphic is converted into one or more text tokens.

19. The computer-based method of claim 1, further comprising:

tagging the electronic data.

20. The computer-based method of claim 1, further comprising:

clustering the electronic data.

21. The computer-based method of claim 1, further comprising:

classifying the electronic data.

22. The computer-based method of claim 1, further comprising:

receiving feedback from the user regarding the profile; and

updating the profile in accordance with the feedback.

23. The computer-based method of claim 22, wherein the feedback comprises an action taken by the user in response to a recommendation that is made based on a consultation with the profile.

24. The computer-based method of claim 1, further comprising:

continuously updating the profile in accordance with new interactions between the user and the computing device.

25. The computer-based method of claim 1, wherein the interests comprise long-term interests indicated by the plurality of interactions collectively.

26. The computer-based method of claim 1, further comprising:

using the profile to assist the user in completing a workflow on the computing device.

27. The computer-based method of claim 26, wherein the workflow is a collaborative workflow including the user and at least one other individual.

28. The computer-based method of claim 1, further comprising:

using the profile to discover information of interest to the user; and

presenting the information to the user.

29. The computer-based method of claim 28, wherein the information resides on the computing device.

30. The computer-based method of claim 28, wherein the information resides on a network to which the computing device is connected.

31. The computer-based method of claim 28, further comprising:

assigning ratings to the information, the ratings reflecting a degree of relevance of the information to the interests.

32. The computer-based method of claim 28, wherein the information relates to a commercial product or service.

33. The computer-based method of claim 28, wherein the information relates to an employment opportunity.

34. The computer-based method of claim 28, wherein the information relates to a social opportunity.

35. The computer-based method of claim 28, wherein the using comprises:

identifying an individual with whom the user shares at least one of the interests;

identifying additional interests of the individual, in addition to the at least one shared interest,

wherein the information relates to at least one of the additional interests.

36. A computer readable storage device containing an executable program for building a profile that describes interests of a user, where the program performs steps of:

monitoring automatically over time a plurality of interactions between the user and a computing device controlled by the user, wherein the plurality of interactions includes interactions with a plurality of different computer applications;

extracting automatically electronic data from the plurality of interactions;

determining automatically the interests in accordance with the electronic data; and

saving the interests in the profile, such that the profile is based on behaviors specific to the user.

37. Apparatus for building a profile that describes interests of a user, the apparatus comprising:

means for monitoring automatically over time a plurality of interactions between the user and a computing device controlled by the user, wherein the plurality of interactions includes interactions with a plurality of different computer applications;

means for extracting automatically electronic data from the plurality of interactions;

means for determining automatically the interests in accordance with the electronic data; and

means for saving the interests in the profile, such that the profile is based on behaviors specific to the user.