MANAGEMENT OF ADVERTISING RELATED DATA ON NETWORKED MOBILE COMPUTING DEVICES

• US 20110295668A1
• Filed: 05/29/2010
• Published: 12/01/2011
• Est. Priority Date: 05/29/2010
• Status: Abandoned Application

• Current Assignee: George Morfidis, Michael Leitman, Nabyl Charania
• Original Assignee: George Morfidis, Michael Leitman, Nabyl Charania
• Inventors: Leitman, Michael, Charania, Nabyl, Morfidis, George
• Application Number:
  US12/790,807
• Publication Number:
  US 20110295668A1
• Time in Patent Office: Days
• US Class Current: 705/14.13
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives

Abstract

The present invention discloses a method for managing advertising related data over a distributed computer network, wherein the method includes receiving from an advertiser at least one data record defining a coupon and target data specifying demographics for targeting the coupon. The method further includes receiving from the consumers identifying data, demographic data and purchase preference data and providing to each consumer a coupon based on the demographic data, preference data and target data. The method further includes entering the consumers in a sweepstakes and receiving validation notices confirming that a plurality of coupons was utilized by a subset of the consumers at the advertiser via a purchase. The method further includes receiving from an advertiser a request to view aggregate data representing coupon provision and coupon validation and generating a data record including aggregate data representing coupon provision and coupon validation according to demographic data.

Claims

1. A method for managing advertising related data over a distributed computer network, comprising:

receiving from an advertiser, via a network connection, at least one data record, wherein each data record defines a coupon and target data specifying demographics for targeting the coupon;

receiving from each of a plurality of consumers, via the network connection, identifying data, demographic data and purchase preference data;

providing to each of the plurality of consumers a coupon based on the demographic data of the consumer, the preference data of the consumer and the target data of the advertiser;

entering each of the plurality of consumers in a sweepstakes;

receiving, via the network connection, a plurality of validation notices confirming that a plurality of coupons was utilized by a subset of the plurality of consumers at the advertiser via a purchase;

receiving from an advertiser, via a network connection, a request to view aggregate data representing coupon provision and coupon validation; and

generating a data record including aggregate data representing coupon provision and coupon validation according to demographic data.

2. The method of claim 1, wherein the step of receiving from an advertiser at least one data record further comprises:

receiving from the advertiser, via the network connection, a data record defining an advertisement.

3. The method of claim 2, wherein the step of receiving from an advertiser at least one data record further comprises:

receiving from the advertiser, via the network connection, a data record defining a plurality of survey questions.

4. The method of claim 1, wherein the step of receiving from each of a plurality of consumers identifying data further comprises:

receiving from each of a plurality of consumers, via the network connection, answers to survey questions and a selection of symbols for entrance into a sweepstakes.

5. The method of claim 4, wherein the step of providing to each of the plurality of consumers a coupon further comprises:

providing to each of the plurality of consumers a printed paper coupon.

6. The method of claim 4, wherein the step of providing to each of the plurality of consumers a coupon further comprises:

providing to each of the plurality of consumers a coupon comprising textual data sent to each consumer'"'"'s mobile phone.

7. The method of claim 5, wherein the step of entering each of the plurality of consumers in a sweepstakes further comprises:

entering each of the plurality of consumers in a sweepstakes based on the selection of symbols chosen by each consumer.

8. The method of claim 1, wherein the step of receiving a plurality of validation notices further comprises:

receiving, via the network connection, a plurality of validation notices confirming that a plurality of coupons was utilized by a subset of the plurality of consumers at the advertiser via a purchase, wherein each validation notice includes an identifier of the consumer utilizing the coupon, an identifier of a store in which the coupon is utilized and an identifier of an item purchased with the coupon.

9. The method of claim 1, wherein the step of receiving from an advertiser a request to view aggregate data further comprises:

receiving from an advertiser, via a network connection, a request to view aggregate data representing survey answers.

10. The method of claim 9, wherein the step of generating a data record further comprises:

generating a data record including aggregate data representing survey according to demographic data.

11. The method of claim 1, further comprising:

receiving from an advertiser, via a network connection, a request to view the aggregate data according to another observed statistic.

12. The method of claim 10, further comprising:

generating a data record including aggregate data representing coupon provision and coupon validation according to the observed statistic.

13. A computer system for managing advertising related data over a distributed computer network, comprising:

a processor configured for;

receiving from an advertiser, via a network connection, at least one data record, wherein each data record defines a coupon and target data specifying demographics for targeting the coupon;

receiving from each of a plurality of consumers, via the network connection, identifying data, demographic data and purchase preference data;

providing to each of the plurality of consumers a coupon based on the demographic data of the consumer, the preference data of the consumer and the target data of the advertiser; and

entering each of the plurality of consumers in a sweepstakes;

receiving, via the network connection, a plurality of validation notices confirming that a plurality of coupons was utilized by a subset of the plurality of consumers at the advertiser via a purchase;

receiving from an advertiser, via a network connection, a request to view aggregate data representing coupon provision and coupon validation; and

generating a data record including aggregate data representing coupon provision and coupon validation according to demographic data.

14. The computer system of claim 13, wherein the step of receiving from an advertiser at least one data record further comprises:

receiving from the advertiser, via the network connection, a data record defining an advertisement.

15. The computer system of claim 14, wherein the step of receiving from an advertiser at least one data record further comprises:

receiving from the advertiser, via the network connection, a data record defining a plurality of survey questions.

16. The computer system of claim 13, wherein the step of receiving from each of a plurality of consumers identifying data further comprises:

receiving from each of a plurality of consumers, via the network connection, answers to survey questions and a selection of symbols for entrance into a sweepstakes.

17. The computer system of claim 16, wherein the step of providing to each of the plurality of consumers a coupon further comprises:

providing to each of the plurality of consumers a printed paper coupon.

18. The computer system of claim 16, wherein the step of providing to each of the plurality of consumers a coupon further comprises:

providing to each of the plurality of consumers a coupon comprising textual data sent to each consumer'"'"'s mobile phone.

19. The computer system of claim 18, wherein the step of entering each of the plurality of consumers in a sweepstakes further comprises:

entering each of the plurality of consumers in a sweepstakes based on the selection of symbols chosen by each consumer.

20. The computer system of claim 14, wherein the step of receiving a plurality of validation notices further comprises:

receiving, via the network connection, a plurality of validation notices confirming that a plurality of coupons was utilized by a subset of the plurality of consumers at the advertiser via a purchase, wherein each validation notice includes an identifier of the consumer utilizing the coupon, an identifier of a store in which the coupon is utilized and an identifier of an item purchased with the coupon.