ADAPTABLE RETAIL PRICING ENVIRONMENT AND ELECTRONIC EXCHANGE, DELIVERING CUSTOMIZED BUYER PROMOTION REWARDS AND DISCOUNTS

• US 20110295670A1
• Filed: 03/25/2011
• Published: 12/01/2011
• Est. Priority Date: 03/25/2010
• Status: Active Grant

• Current Assignee: Safeway Incorporated (Albertsons Cos., Inc.)
• Original Assignee: Safeway Incorporated (Albertsons Cos., Inc.)
• Inventors: MINASI, Michael Robert, QUINN, Jonathan G., AAMIR, Mir Mohammad, MARIAN, Michelle, PATTISON, Tamara Ruth, THOMAS, David Edward
• Granted Patent: US 10,354,260 B2
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0224 based on user history

Abstract

An individualized discount and reward server includes one or more linked databases storing customer data including at least one retailer account and purchase history associated with the customer. The server including a processor to allocate at least one customized offer to the retailer account using at least the purchase history associated with the customer, the at least one customized offer including a loyalty adjustment changing a general market price point of a retail product in accordance with a competitor price. The processor further displays to the customer, via the interface, a display page including the at least one customized offer and an option for selection of the at least one customized offer. The processor also updates, upon reception of the customer input indicating selection of the at least one customized offer, the retailer account to indicate selection of the at least one customized offer.

Claims

1. An individualized discount and reward server, the server comprising:

one or more linked databases to store customer data associated with a loyalty program of a retailer, the customer data including at least one retailer account and purchase history associated with the customer;

an interface to receive customer input;

a processor configured to;

allocate at least one customized offer to the retailer account using at least the purchase history associated with the customer, the at least one customized offer including a loyalty adjustment changing a general market price point of a retail product in accordance with a competitor price offered for the retail product by a competitor of the retailer;

display to the customer, via the interface, a display page including the at least one customized offer and an option for selection of the at least one customized offer; and

update, upon reception of the customer input indicating selection of the at least one customized offer, the retailer account associated with the customer to indicate selection of the at least one customized offer.

2. The server according to claim 1, wherein the at least one customized offer specifies a quantity of the retail product to be purchased to receive the competitor price.

3. The server according to claim 1, wherein the processor is further configured to instruct a point of sale device to display the at least one customized offer including the competitor price upon reception of a purchase notification from the point of sale device, the purchase notification specifying the at least one retailer account associated with the customer, the purchase notification specifying one or more products excluding the retail product.

4. The server according to claim 3, wherein the at least one customized offer specifies a time limit for receiving the competitor price for the retail product.

5. The server according to claim 3, wherein the processor is further configured to, upon reception of the purchase notification, provide at least one revised customized offer for the retail product in accordance with an updated competitor price.

6. The server according to 1, wherein the processor is further configured to

receive, via the interface, one or more customer inputs specifying a competitor price for an unallocated product, and

allocate, upon verification from the one or more linked databases for the specified competitor price, at least one customized offer for the unallocated product in accordance with the specified competitor price.

7. The server according to claim 1, wherein the processor is further configured to redeem the customized offer upon receiving a purchase notification specifying the retailer account associated with the customer and the product, the customized offer redeemed by associating the product with the loyalty adjustment independent of the general market price point associated with the product at a time of reception of the purchase notification.

8. An individualized discount and reward system, the system comprising:

a server including;

one or more linked databases to store customer data associated with a loyalty program of a retailer, the customer data including at least one retailer account and purchase history associated with the customer;

an interface to receive customer input;

a processor configured to;

allocate at least one customized offer to the retailer account using at least the purchase history associated with the customer, the at least one customized offer including a loyalty adjustment changing a general market price point of a retail product in accordance with a competitor price offered for the retail product by a competitor of the retailer;

display to the customer, via the interface, a display page including the at least one customized offer and an option for selection of the at least one customized offer; and

update, upon reception of the customer input indicating selection of the at least one customized offer, the retailer account associated with the customer to indicate selection of the at least one customized offer; and

a point of sale device to transmit a purchase notification to the server, the purchase notification specifying the retailer account associated with the customer and the product.

9. The system according to claim 8, wherein the at least one customized offer specifies a quantity of the retail product to be purchased to receive the competitor price.

10. The system according to claim 8, wherein the point of sale device is further configured to display the at least one customized offer including the competitor price upon reception of the purchase notification specifying the at least one retailer account associated with the customer, the purchase notification specifying one or more products excluding the retail product.

11. The system according to claim 10, wherein the at least one customized offer specifies a time limit for receiving the competitor price for the retail product.

12. The system according to claim 10, wherein the processor is further configured to, upon reception of the purchase notification, provide at least one revised customized offer for the retail product in accordance with an updated competitor price.

13. The system according to 8, wherein the processor is further configured to

receive, via the interface, one or more customer inputs specifying a competitor price for an unallocated product, and

allocate, upon verification from the one or more linked databases for the specified competitor price, at least one customized offer for the unallocated product in accordance with the specified competitor price.

14. The system according to claim 8, wherein the processor is further configured to redeem the customized offer upon receiving the purchase notification specifying the retailer account associated with the customer and the product, the customized offer redeemed by associating the product with the loyalty adjustment independent of the general market price point associated with the product at a time of reception of the purchase notification.

15. A non-transitory computer readable medium having stored thereon computer executable instructions that when executed by a processor in an individualized discount and reward server causes the server to:

store, in one or more linked databases, customer data associated with a loyalty program of a retailer, the customer data including at least one retailer account and purchase history associated with the customer;

receive customer input via an interface;

allocate at least one customized offer to the retailer account using at least the purchase history associated with the customer, the at least one customized offer including a loyalty adjustment changing a general market price point of a retail product in accordance with a competitor price offered for the retail product by a competitor of the retailer;

display to the customer, via the interface, a display page including the at least one customized offer and an option for selection of the at least one customized offer; and

update, upon reception of the customer input indicating selection of the at least one customized offer, the retailer account associated with the customer to indicate selection of the at least one customized offer.

16. The non-transitory computer readable medium according to claim 15, wherein the at least one customized offer specifies a quantity of the retail product to be purchased to receive the competitor price.

17. The non-transitory computer readable medium according to claim 15, wherein the executable instructions cause the server to instruct a point of sale device to display the at least one customized offer including the competitor price upon reception of a purchase notification from the point of sale device, the purchase notification specifying the at least one retailer account associated with the customer, the purchase notification specifying one or more products excluding the retail product.

18. The non-transitory computer readable medium according to claim 17, wherein the at least one customized offer specifies a time limit for receiving the competitor price for the retail product.

19. The non-transitory computer readable medium according to claim 18, wherein the executable instructions further cause the server to, upon reception of the purchase notification, provide at least one revised customized offer for the retail product in accordance with an updated competitor price.

20. The non-transitory computer readable medium according to 15, wherein the executable instructions further cause the server to:

receive, via the interface, one or more customer inputs specifying a competitor price for an unallocated product, and

allocate, upon verification from the one or more linked databases for the specified competitor price, at least one customized offer for the unallocated product in accordance with the specified competitor price.

21. The non-transitory computer readable medium according to claim 15, wherein the executable instructions further cause the server to redeem the customized offer upon receiving a purchase notification specifying the retailer account associated with the customer and the product, the customized offer redeemed by associating the product with the loyalty adjustment independent of the general market price point associated with the product at a time of reception of the purchase notification.