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ADAPTABLE RETAIL PRICING ENVIRONMENT AND ELECTRONIC EXCHANGE, DELIVERING CUSTOMIZED BUYER PROMOTION REWARDS AND DISCOUNTS

  • US 20110295670A1
  • Filed: 03/25/2011
  • Published: 12/01/2011
  • Est. Priority Date: 03/25/2010
  • Status: Active Grant
First Claim
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1. An individualized discount and reward server, the server comprising:

  • one or more linked databases to store customer data associated with a loyalty program of a retailer, the customer data including at least one retailer account and purchase history associated with the customer;

    an interface to receive customer input;

    a processor configured to;

    allocate at least one customized offer to the retailer account using at least the purchase history associated with the customer, the at least one customized offer including a loyalty adjustment changing a general market price point of a retail product in accordance with a competitor price offered for the retail product by a competitor of the retailer;

    display to the customer, via the interface, a display page including the at least one customized offer and an option for selection of the at least one customized offer; and

    update, upon reception of the customer input indicating selection of the at least one customized offer, the retailer account associated with the customer to indicate selection of the at least one customized offer.

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