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METHODS AND SYSTEMS TO MODIFY ADVERTISING AND CONTENT DELIVERED OVER THE INTERNET

  • US 20110295689A1
  • Filed: 05/25/2011
  • Published: 12/01/2011
  • Est. Priority Date: 05/28/2010
  • Status: Abandoned Application
First Claim
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1. A method for presenting tailored content to a user, comprising the steps of:

  • Presenting a central coordinating interface to a client, wherein said client agrees to participate;

    Generating, by said central coordinating interface, a portion of client specific computer code, wherein said client specific computer code includes a unique site identification token for a client site and at least one operating parameter;

    Integrating said client specific computer code into said client site, wherein at least one user of said client site is served said client site having integrated client specific computer code therein and given the option to download an end-user application;

    Sending a request to said central coordinating interface when a user selects to download said end-user application, wherein said request contains at least one request parameter;

    Processing, by said central coordinating interface, at least one of said at least one request parameter and said at least one operating parameter to dynamically generate an end-user application to said user;

    Providing said end-user application to said user, wherein said end-user application presents tailored content to said user according to at least one of said at least one request parameter and said at least one operating parameter.

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