METHODS AND SYSTEMS TO MODIFY ADVERTISING AND CONTENT DELIVERED OVER THE INTERNET
First Claim
1. A method for presenting tailored content to a user, comprising the steps of:
- Presenting a central coordinating interface to a client, wherein said client agrees to participate;
Generating, by said central coordinating interface, a portion of client specific computer code, wherein said client specific computer code includes a unique site identification token for a client site and at least one operating parameter;
Integrating said client specific computer code into said client site, wherein at least one user of said client site is served said client site having integrated client specific computer code therein and given the option to download an end-user application;
Sending a request to said central coordinating interface when a user selects to download said end-user application, wherein said request contains at least one request parameter;
Processing, by said central coordinating interface, at least one of said at least one request parameter and said at least one operating parameter to dynamically generate an end-user application to said user;
Providing said end-user application to said user, wherein said end-user application presents tailored content to said user according to at least one of said at least one request parameter and said at least one operating parameter.
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Accused Products
Abstract
A method for presenting tailored content to a user, comprising: presenting a central coordinating interface to a client; Generating a portion of client specific computer code, including a unique site identification token for a client site and at least one operating parameter; Integrating the client specific computer code into the client site, serving at least one user the client site having integrated client specific computer code therein and giving the option to download an end-user application; Sending a request with at least one request parameter when a user selects to download the end-user application; Processing the request parameters and the operating parameters to dynamically generate an end-user application; providing the end-user application to the user, which presents tailored content to the user according to at least one of detail, request parameter and operating parameter.
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Citations
46 Claims
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1. A method for presenting tailored content to a user, comprising the steps of:
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Presenting a central coordinating interface to a client, wherein said client agrees to participate; Generating, by said central coordinating interface, a portion of client specific computer code, wherein said client specific computer code includes a unique site identification token for a client site and at least one operating parameter; Integrating said client specific computer code into said client site, wherein at least one user of said client site is served said client site having integrated client specific computer code therein and given the option to download an end-user application; Sending a request to said central coordinating interface when a user selects to download said end-user application, wherein said request contains at least one request parameter; Processing, by said central coordinating interface, at least one of said at least one request parameter and said at least one operating parameter to dynamically generate an end-user application to said user; Providing said end-user application to said user, wherein said end-user application presents tailored content to said user according to at least one of said at least one request parameter and said at least one operating parameter. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A computer implemented system for generating and presenting tailored content for presentation to a user, comprising:
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a central coordinating interface which generates a portion of client specific computer code which includes a unique site identification token for a client site and at least one operating parameter; a client site having said client specific computer code integrated therein, wherein at least one user of said client site is served said client site having integrated client specific computer code therein and given the option to download an end-user application; a computer-implemented request is sent to said central coordinating interface when a user selects to download said end-user application, wherein said request contains at least one request parameter; wherein said central coordinating interface processes at least one of said at least one request parameter and said at least one operating parameter to dynamically generate an end-user application to said user; an end-user application is provided to said user, wherein said end-user application presents tailored content to said user according to at least one of said at least one request parameter and said at least one operating parameter. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46)
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Specification