METHOD AND SYSTEM FOR RENDERING CONTENT ON THE EXTERIOR OF A VEHICLE

• US 20110295697A1
• Filed: 05/26/2011
• Published: 12/01/2011
• Est. Priority Date: 05/27/2010
• Status: Active Grant

• Current Assignee: ReviverMx, Inc.
• Original Assignee: ReviverMx, Inc.
• Inventors: Boston, Neville, Jordan, Michael
• Granted Patent: US 11,568,772 B2
• Time in Patent Office: Days
• US Class Current: 705/14.68
• CPC Class Codes: B60Q 1/50 for indicating other intentions or conditions, e.g. request for waiting or overtaking
• CPC Class Codes: B60Q 1/503 using luminous text or symbol displays in or on the vehicle, e.g. static text
• CPC Class Codes: B60Q 1/5035 electronic displays
• CPC Class Codes: B60Q 1/544 for indicating other states or conditions of the vehicle occupants, e.g. for indicating disabled occupants
• CPC Class Codes: B60Q 1/545 for indicating other traffic conditions, e.g. fog, heavy traffic
• CPC Class Codes: B60Q 1/56 for illuminating registrations or the like , e.g. for licence plates
• CPC Class Codes: B60R 13/10 Registration, licensing, or like devices
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G08G 1/017 identifying vehicles G08G1/015, G08G1/054 take precedence
• CPC Class Codes: G09F 21/04 by land vehicles

Abstract

One embodiment includes a display system for use on the exterior of a vehicle having a display, a vehicle speed sensor, and a processor coupled to the vehicle speed sensor. The processor is configured to implement one of three operational modes of the display system based on the speed and state of the vehicle: a first operational mode, wherein a first content, including identification and/or registration information of the vehicle is rendered on the display at a first power consumption level; a second operational mode, wherein a second content, including a message, identification and/or registration information of the vehicle, is rendered on the display; and a third operational mode, wherein content is rendered on the display at a second power consumption level less than the first power consumption level.

Claims

1. A method of rendering content on the exterior of a vehicle, the vehicle having an on state and an off state, the method comprising the steps of:

providing a display configured to mount on the exterior of the vehicle;

rendering a first content on the display and operating the display at a first power consumption level when the vehicle is in the on state and at a first speed;

rendering a second content on the display when the vehicle is in the on state and at a second speed different than the first speed; and

rendering content on the display and operating the display at a second power consumption level when the vehicle is in the off state, wherein the second power consumption level is less than the first power consumption level.

2. The method of claim 1, further comprising the step of modifying content rendered on the display based upon the location of the vehicle.

3. The method of claim 1, further comprising the step of storing data regarding the rendering of a particular content.

4. The method of claim 3, wherein the data includes the amount of time that the particular content was displayed.

5. The method of claim 3, wherein the particular content is an advertisement.

6. The method of claim 1, further comprising the steps of:

receiving an input from a user; and

modifying content rendered on the display based upon the input.

7. The method of claim 1, further comprising the step of providing a content database that stores content to be rendered on the display.

8. The method of claim 7, further comprising the steps of:

receiving a user selection of content from the content database; and

rendering content selected by the user on the display.

9. The method of claim 7, further comprising the step of decrypting content received from the content database.

10. The method of claim 1, further comprising the steps of:

arranging the display on the front exterior of the vehicle; and

horizontally mirroring content rendered on the display.

11. The method of claim, further comprising the steps of:

determining that a second vehicle is substantially proximal to the vehicle; and

modifying content rendered on the display based upon the proximity of the vehicle to the second vehicle.

12. A display system for rendering content on the exterior of a vehicle, the vehicle having an on state and an off state, the system comprising:

a display configured to mount on the exterior of the vehicle and to operate at a power consumption level;

a vehicle speed sensor that detects the speed of the vehicle; and

a processor connected to the speed sensor and configured to implement one of the following three operational modes of the display system based upon the speed and state of the vehicle;

a first operational mode when the vehicle is in the on state and at a first speed;

a second operational mode when the vehicle is in the on state and at a second speed different than the first speed; and

a third operational mode when the vehicle is in the off state;

wherein the processor renders content on the display and modifies the power consumption level of the display based upon the operational mode.

13. The system of claim 12, wherein the processor renders a first content on the display and operates the display at a first power consumption level in the first operational mode, the first content including at least one of the identification information of the vehicle and the registration information of the vehicle.

14. The system of claim 13, wherein the processor renders a second content on the display in the second operational mode, the second content differing from the first content and including at least one of a message, the identification information of the vehicle, and the registration information of the vehicle.

15. The system of claim 14, wherein the processor renders content on the display and operates the display at a second power consumption level in the third operational mode, the second power consumption level being less than the first power consumption level.

16. The system of claim 13, wherein the processor renders content on the display and operates the display at a second power consumption level in the third operational mode, the second power consumption level being less than the first power consumption level.

17. The system of claim 16, wherein the processor reduces power consumption of the processor in the third operational mode.

18. The system of claim 16, wherein the processor renders content on the display at a lower light intensity in the third operational mode than in the first operational mode.

19. The system of claim 16, wherein the processor is configured to cycle on and off the rendering of content on the display.

20. The system of claim 12, wherein the processor is arranged substantially proximal to the display.

21. The system of claim 12, further comprising a storage device that couples to the processor and stores at least a portion of the content rendered on the display.

22. The system of claim 21, wherein the storage device is arranged substantially proximal to the display.

23. The system of claim 12, further comprising a communication device that allows content to be transferred to and from the processor.

24. The system of claim 23, further comprising a content database arranged substantially remote from the display, wherein the communication device retrieves content from the content database and the processor renders on the display at least a portion of the retrieved content.

25. The system of claim 24, wherein at least a portion of the content retrieved from the content database is an advertisement.

26. The system of claim 12, further comprising a location sensor that determines the location of the vehicle.

27. The system of claim 26, wherein the location sensor is a Global Positioning System (GPS) device.

28. The system of claim 26, wherein the processor modifies content rendered on the display based upon the location of the vehicle as determined by the location sensor.

29. The system of claim 12, further comprising an interface that receives an input from a user.

30. The system of claim 29, wherein the processor modifies content rendered on the display based upon the user input.

31. The system of claim 12, wherein the display is arranged on the front of the vehicle and the processor renders on the display content that is horizontally mirrored in at least one operational mode.

32. The system of claim 12, wherein the display system is powered at least partially by a power source of the vehicle.

33. The system of claim 12, wherein the processor selects the operational mode.

34. The system of claim 12, further comprising a sensor configured to detect the proximity of the vehicle to a second vehicle, wherein the processor modifies content rendered on the display based upon the proximity of the vehicle to the second vehicle.

35. The system of claim 34, wherein the sensor is a camera further configured to detect the license plate number of the second vehicle.