COMPUTER PROGRAM PRODUCT AND METHOD FOR ESTIMATING INTERNET TRAFFIC
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Accused Products
Abstract
Site metrics are presented in association with search results. The site metrics are derived from site analytics that uses clickstream data collected from a panel of internet users to generate and present internet activity metrics. Data collected from a community of internet users may be augmented by clickstream data store content, third party content, search results, and other sources to form estimates of internet activity, such as traffic, that is structured and analyzed to produce metrics of nearly any internet web site or domain. The data may be further augmented with ratings, such as web site trust ratings, retail deals, and analysis of web site content to form a comprehensive set of data that is mined to formulate various metrics of internet activity about web sites. Metrics of internet activity, a.k.a. site analytics, provides analysis that represents aspects of internet user access to a web site. Such aspects may include activity related to visitors, engagement, growth, trust, deals, and the like.
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Citations
21 Claims
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1. (canceled)
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2. A method of estimating Internet traffic, the method comprising:
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taking a size and demographic composition of a target population; identifying a group of participants within the target population;
determining demographic information for each member of the group of participants;receiving clickstream data at a host processing facility from the group of participants that connotes Internet activity of individual members of the group of participants; scaling the clickstream data for each member of the group of participants to the relative size and demographic composition of the target population and the group of participants by applying a factor related to at least one of the size of the group of participants, a static value and a dynamic value; and producing, at the host processing facility, an estimate of the target population'"'"'s Internet activity based on the scaled clickstream data; and refining the estimate of the target population'"'"'s Internet activity by applying a bias adjustment to the estimate, wherein applying the bias adjustment to the estimate comprises applying a weight to a subset of the clickstream data from the group of participants. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A memory having computer executable code stored therein, the computer executable code adapted to be run on at least one computing device, the computer executable code realizing a process comprising:
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receiving clickstream data at a host processing facility, the data from a group of participants that connotes Internet activity of individual members of the group of participants, wherein the group of participants is identified from within a target population for which a size and demographic composition is taken; scaling the clickstream data for each member of the group of participants to the relative size and demographic composition of the target population and the group of participants by applying a factor related to at least one of the size of the group of participants, a static value and a dynamic value; and producing, at the host processing facility, an estimate of the target population'"'"'s Internet activity based on the scaled clickstream data; and refining the estimate of the population'"'"'s Internet activity by applying a domain-specific bias adjustment to the estimate, wherein applying the domain-specific bias adjustment to the estimate comprises applying a weight to a subset of the data from the group of participants, the subset of the data that connotes a specific domain.
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Specification