SYSTEM AND METHOD FOR PROVIDING TARGETED ADVERTISING THROUGH TRAFFIC ANALYSIS IN A NETWORK ENVIRONMENT
First Claim
1. A method, comprising:
- receiving packets associated with network traffic;
identifying location information associated with an end user related to the network traffic; and
extracting keywords from the network traffic, wherein the keywords and the location information are used as a basis for rendering an advertisement on digital signage that is physically proximate to a current location of the end user.
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Abstract
An example method includes receiving packets associated with network traffic and identifying location information associated with an end user related to the network traffic. The method also includes extracting keywords from the network traffic, the keywords and the location information are used as a basis for rendering an advertisement on digital signage that is physically proximate to a current location of the end user. In other embodiments, the network traffic can be matched against access control lists, which are configured with Internet protocol (IP) addresses relating to search engines. Additionally, the network traffic can be classified based on fields in the packets, wherein the fields include a source Internet protocol (IP) address, a destination IP address, and a transmission control protocol (TCP) port. In more particular embodiments, the network traffic is hypertext transfer protocol (HTTP) requests originating from a handheld device operated by the end user.
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Citations
23 Claims
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1. A method, comprising:
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receiving packets associated with network traffic; identifying location information associated with an end user related to the network traffic; and extracting keywords from the network traffic, wherein the keywords and the location information are used as a basis for rendering an advertisement on digital signage that is physically proximate to a current location of the end user. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. Logic encoded in one or more tangible media that includes code for execution and when executed by a processor operable to perform operations comprising:
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receiving packets associated with network traffic; identifying location information associated with an end user related to the network traffic; and extracting keywords from the network traffic, wherein the keywords and the location information are used as a basis for rendering an advertisement on digital signage that is physically proximate to a current location of the end user. - View Dependent Claims (9, 10, 11, 12, 13)
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14. An apparatus, comprising:
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a memory element configured to store data, a processor operable to execute instructions associated with the data, and a net flow engine, wherein the processor, the net flow engine, and the memory element cooperate in order to; receive packets associated with network traffic; identify location information associated with an end user related to the network traffic; and extract keywords from the network traffic, wherein the keywords and the location information are used as a basis for rendering an advertisement on digital signage that is physically proximate to a current location of the end user. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23)
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Specification