METHOD AND SYSTEM FOR PROVIDING GEOGRAPHICALLY TARGETED INFORMATION AND ADVERTISING
First Claim
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1. A method of providing information to an information requestor, the information requestor located at first location, comprising the steps of:
- (a) an information source receiving a request for a business associated with a second location different from said first location, from the information requestor;
(b) said information source obtaining an utterance from said information requestor, said utterance identifying said business and a location reference associated with said second location;
(c) using a voice recognition system to identify said business and location reference from said utterance by comparing said utterance to a grammar of street names and a grammar of businesses;
(d) associating said location reference with one or more street segments within a group of street segments, each of said street segments representing a block;
(e) determining a listing of said business by locating an address for said business associated with one of said street segments within said group; and
(f) said information source providing said listing to said information requestor.
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Abstract
A system and method of providing information based on the location of the target. The system is ideal for use with voice based technology, and uses street segments to allow users to identify their location by cross street. The system can target advertisements to users based on the location of the user, a destination location related to the information requested by the user and/or the route to be taken by the user to reach such destination location.
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Citations
17 Claims
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1. A method of providing information to an information requestor, the information requestor located at first location, comprising the steps of:
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(a) an information source receiving a request for a business associated with a second location different from said first location, from the information requestor; (b) said information source obtaining an utterance from said information requestor, said utterance identifying said business and a location reference associated with said second location; (c) using a voice recognition system to identify said business and location reference from said utterance by comparing said utterance to a grammar of street names and a grammar of businesses; (d) associating said location reference with one or more street segments within a group of street segments, each of said street segments representing a block; (e) determining a listing of said business by locating an address for said business associated with one of said street segments within said group; and (f) said information source providing said listing to said information requestor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method of providing information to an information requestor, the information requestor located at first location, comprising the steps of:
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(a) an information source receiving a request for a business associated with a second location different from said first location, from the information requestor; (b) said information source obtaining first and second utterances from said information requestor, said first utterance identifying said business and said second utterance identifying a location reference associated with said second location; (c) using a voice recognition system to identify said business and location reference from said first and second utterances by comparing said second utterance to a grammar of locations and said first utterance to a grammar of businesses; (d) associating said location reference with one or more street segments within a group of street segments, each of said street segments representing a block; (e) determining a listing of said business by locating an address for said business associated with one of said street segments within said group; and (f) said information source providing said listing to said information requestor.
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Specification