Smart Sign Box Using Electronic Interactions
First Claim
Patent Images
1. An advertising system, comprising:
- an graphic supporting frame having an activatable light source;
an advertising graphic having printed or imaged indicia;
a RFID inlay, the inlay including a substrate having first and second surfaces, an antenna and a chip disposed on the first surface with the chip encoded with information relating to the advertising graphic;
an activator for activating and reading the chip on the RFID inlay and for causing a first signal to be sent to the graphic supporting frame; and
a processor for receiving the first signal and for transmitting a second signal to the activator.
2 Assignments
0 Petitions
Accused Products
Abstract
The present invention relates to an advertising system and method of using the same. The advertising system includes a light source which may be activated by near field communication devices in order to extract information from the system.
-
Citations
19 Claims
-
1. An advertising system, comprising:
-
an graphic supporting frame having an activatable light source; an advertising graphic having printed or imaged indicia; a RFID inlay, the inlay including a substrate having first and second surfaces, an antenna and a chip disposed on the first surface with the chip encoded with information relating to the advertising graphic; an activator for activating and reading the chip on the RFID inlay and for causing a first signal to be sent to the graphic supporting frame; and a processor for receiving the first signal and for transmitting a second signal to the activator.
-
-
2. An advertising graphic for use with an advertising display, comprising:
-
a graphic media having a printable surface; a RFID inlay, the RFID inlay having a surface with a chip and antenna provided thereon, the RFID inlay is attached to the graphic media, the chip of the RFID inlay including information relating to the graphic media; and an advertising message provided on the graphic media and matching to information contained on the chip on the RFID inlay.
-
-
3. A marketing display, comprising:
-
a frame for supporting advertising material to create a display having an illumination source, the frame having a RFID reader disposed within the frame; a replaceable marketing film, the marketing film containing a RFID device which is provided with an authentication data; the authentication data ensures that the graphic media is authentic or genuine; the RFID reader having a controller, the RFID reader detects the authentication data and then the controller enables or disables operation of the display based on validity of the authentication data. - View Dependent Claims (4, 5, 6, 7, 8, 9, 10)
-
-
11. A method of using an advertising system, comprising the steps of:
-
providing a frame having an illumination source, RFID reader and controller connected to the RFID reader; producing a replaceable graphic, the graphic having advertising and/or marketing information provided on a surface of the graphic; associating a RFID inlay with the replaceable graphic, the RFID inlay having a chip encoded with product information and illumination instructions; sensing an individual near the frame; increasing the illumination source in connection with the illumination instructions provided on the chip; positioning a mobile communication device near the frame; reading the information encoded on the chip on the RFID inlay; and generating information on the mobile communication device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
-
Specification