Smart Sign Box Using Electronic Interactions

• US 20110307309A1
• Filed: 01/27/2011
• Published: 12/15/2011
• Est. Priority Date: 01/29/2010
• Status: Active Grant

• Current Assignee: Avery Dennison Retail Information Services LLC (Avery Dennison Corporation)
• Original Assignee: Avery Dennison Corporation
• Inventors: FORSTER, Ian J., WANG, Haochuan, CHAPMAN, Steven R., WELCH, David, VENKATASANTHANAM, Sriram
• Granted Patent: US 10,977,965 B2
• Time in Patent Office: Days
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G09F 13/02 Signs, boards, or panels, illuminated by artificial light sources positioned in front of the insignia
• CPC Class Codes: G09F 13/04 Signs, boards or panels, illuminated from behind the insignia

Abstract

The present invention relates to an advertising system and method of using the same. The advertising system includes a light source which may be activated by near field communication devices in order to extract information from the system.

Claims

1. An advertising system, comprising:

an graphic supporting frame having an activatable light source;

an advertising graphic having printed or imaged indicia;

a RFID inlay, the inlay including a substrate having first and second surfaces, an antenna and a chip disposed on the first surface with the chip encoded with information relating to the advertising graphic;

an activator for activating and reading the chip on the RFID inlay and for causing a first signal to be sent to the graphic supporting frame; and

a processor for receiving the first signal and for transmitting a second signal to the activator.

2. An advertising graphic for use with an advertising display, comprising:

a graphic media having a printable surface;

a RFID inlay, the RFID inlay having a surface with a chip and antenna provided thereon, the RFID inlay is attached to the graphic media, the chip of the RFID inlay including information relating to the graphic media; and

an advertising message provided on the graphic media and matching to information contained on the chip on the RFID inlay.

3. A marketing display, comprising:

a frame for supporting advertising material to create a display having an illumination source, the frame having a RFID reader disposed within the frame;

a replaceable marketing film, the marketing film containing a RFID device which is provided with an authentication data;

the authentication data ensures that the graphic media is authentic or genuine;

the RFID reader having a controller, the RFID reader detects the authentication data and then the controller enables or disables operation of the display based on validity of the authentication data.

4. The marketing display as provided in claim 3, wherein upon receipt of the authentication data the controller can lock or unlock the display.

5. The marketing display as provided in claim 3, wherein the RFID device is provided with data or information related to illumination characteristics for the display.

6. The marketing display as provided in claim 5, wherein the illumination characteristics are selected from a group of color, wavelength, intensity or combinations thereof.

7. The marketing display as provided in claim 5, wherein the controller controls intensity of the illumination source.

8. The marketing display as provided in claim 7, wherein the controller cycles the intensity of the illumination source.

9. The marketing display as provided in claim 3, wherein, the display is provided with a motion sensor to detect individuals near the display.

10. The marketing display as provided in claim 3, wherein the RFID inlay contains product information to be read by mobile communication devices.

11. A method of using an advertising system, comprising the steps of:

providing a frame having an illumination source, RFID reader and controller connected to the RFID reader;

producing a replaceable graphic, the graphic having advertising and/or marketing information provided on a surface of the graphic;

associating a RFID inlay with the replaceable graphic, the RFID inlay having a chip encoded with product information and illumination instructions;

sensing an individual near the frame;

increasing the illumination source in connection with the illumination instructions provided on the chip;

positioning a mobile communication device near the frame;

reading the information encoded on the chip on the RFID inlay; and

generating information on the mobile communication device.

12. The method as recited in claim 11, wherein the step of generating information includes providing an individual with an electronic product coupon.

13. The method as recited in claim 11, wherein the step of associating the RFID inlay with the replaceable graphic includes one of adhering, laminating, embedding, attaching or combinations thereof.

14. The method as recited in claim 11, wherein the step of reading provides an individual with product information relating to the graphic.

15. The method as recited in claim 11, wherein the step of producing a replaceable graphic is performed by one of printing, imaging, perforating or cutting to form a visual graphic.

16. The method as recited in claim 11, wherein the step of increasing the illumination includes at least one of wavelength, color variation or combinations thereof.

17. The method as recited in claim 11, including a further step of providing a validation code on the chip of the RFID inlay.

18. The method as recited in claim 17, including a further step of reading the validation code on the chip of the RFID inlay to unlock the frame.

19. The method as recited in claim 18, including a further step of removing the replaceable graphic after unlocking the frame.