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MOBILE RETAIL LOYALTY NETWORK

  • US 20110307318A1
  • Filed: 06/10/2011
  • Published: 12/15/2011
  • Est. Priority Date: 06/11/2010
  • Status: Abandoned Application
First Claim
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1. A system for implementing a loyalty program, the system comprising:

  • a server system that stores loyalty program account data of customers of a merchant, said server system accessible over a network;

    a point-of-sale system that is configured to convey, to a mobile device of a customer, transaction information associated with a transaction between a customer and the merchant; and

    a mobile application configured to run on the mobile device of the customer, said mobile application configured to send the conveyed transaction information, and authentication information associated with the customer, via a wireless network to the server system;

    wherein the server system is configured to use the information received from the mobile device to, at least, credit a loyalty program account of the customer for said transaction.

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