CONTENT ITEMS FOR MOBILE APPLICATIONS
First Claim
1. A computer-implemented method comprising:
- receiving a request to serve a content item to an application on a mobile device, the application being associated with one or more categories;
for each of a plurality of content items in a collection of content items, identifying a performance signal for the content item, the performance signal representing the performance of the content item when served to one or more other mobile devices running the application and one or more other applications associated with one of the one or more categories;
selecting, using one or more processors, a first content item from the plurality of content items based on the performance signals of the plurality of content items; and
providing the first content item to the application on the mobile device.
2 Assignments
0 Petitions
Accused Products
Abstract
This specification relates to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include actions of receiving a request to serve a content item to an application on a mobile device, the application being associated with one or more categories; for each of a plurality of content items in a collection of content items, identifying a performance signal for the content item, the performance signal representing the performance of the content item when served to one or more other mobile devices running the application and one or more other applications associated with one of the one or more categories; selecting, using one or more processors, a first content item from the plurality of content items based on the performance signals of the plurality of content items; and providing the first content item to the application on the mobile device.
26 Citations
23 Claims
-
1. A computer-implemented method comprising:
-
receiving a request to serve a content item to an application on a mobile device, the application being associated with one or more categories; for each of a plurality of content items in a collection of content items, identifying a performance signal for the content item, the performance signal representing the performance of the content item when served to one or more other mobile devices running the application and one or more other applications associated with one of the one or more categories; selecting, using one or more processors, a first content item from the plurality of content items based on the performance signals of the plurality of content items; and providing the first content item to the application on the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A system comprising:
one or more processors configured to interact with a computer storage medium in order to perform operations comprising; receiving a request to serve a content item to an application on a mobile device, the application being associated with one or more categories; for each of a plurality of content items in a collection of content items, identifying a performance signal for the content item, the performance signal representing the performance of the content item when served to one or more other mobile devices running the application and one or more other applications associated with one of the one or more categories; selecting, using one or more processors, a first content item from the plurality of content items based on the performance signals of the plurality of content items; and providing the first content item to the application on the mobile device. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
-
23. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:
-
receiving a request to serve a content item to an application on a mobile device, the application being associated with one or more categories; for each of a plurality of content items in a collection of content items, identifying a performance signal for the content item, the performance signal representing the performance of the content item when served to one or more other mobile devices running the application and one or more other applications associated with one of the one or more categories; selecting, using one or more processors, a first content item from the plurality of content items based on the performance signals of the plurality of content items; and providing the first content item to the application on the mobile device.
-
Specification