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OPTIMIZATION OF CONSUMER OFFERINGS USING PREDICTIVE ANALYTICS

  • US 20110307327A1
  • Filed: 06/14/2010
  • Published: 12/15/2011
  • Est. Priority Date: 06/14/2010
  • Status: Abandoned Application
First Claim
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1. An article of manufacture comprising computer executable instructions non-transitorily stored on computer readable media, which, when executed by a computer, causes the computer to perform operation comprising:

  • receiving data characterizing a population of consumers, the data derived from history-based predictive analytics that describe expected outcomes for each of a plurality of offerings;

    using a solver to solve an optimization problem using the data, the solver identifying a subset of the population and assigning one or more of the plurality of offerings to be presented to consumers within the subset of the population while taking into account at least one constraint;

    assigning actions to be taken with the identified subset of the population in connection with the assigned one or more offering; and

    initiating at least a portion of the assigned actions.

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