Method and Apparatus for Providing Moving Image Advertisements

• US 20110307332A1
• Filed: 04/13/2009
• Published: 12/15/2011
• Est. Priority Date: 04/13/2009
• Status: Abandoned Application

• Current Assignee: Enswers Incorporated (RR Donnelley & Sons Company)
• Original Assignee: Enswers Incorporated (RR Donnelley & Sons Company)
• Inventors: Kim, Kil-Youn, Park, Dae-Bong
• Application Number:
  US13/148,044
• Publication Number:
  US 20110307332A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A method and apparatus for providing moving image advertisements. There is provided a method and apparatus for providing moving image advertisements, comprising the steps of: receiving a search request from an advertiser'"'"'s terminal; providing said advertiser'"'"'s terminal with a moving image search list matching said search request; obtaining advertisement setup information from said advertiser'"'"'s terminal for the first moving image which is included in said moving image list provided; setting up said first moving image advertisement which matches said obtained advertisement setup information; and setting up a second moving image advertisement which shares the same display area with said first moving image which matches said obtained advertisement setup information for said first moving image. Accordingly, a method and an apparatus is provided for moving image advertisements with a high matching efficiency using the first moving image advertisement to set the second moving image advertisement which shares the same display area.

Claims

1. A method of providing video-related advertisements, comprising:

receiving a search request from an advertiser terminal;

providing a video search list corresponding to the search request to the advertiser terminal;

obtaining advertisement setting information related to a first video, included in the provided video search list, from the advertiser terminal;

setting an advertisement for the first video depending on the obtained advertisement setting information; and

setting an advertisement for a second video, which shares an identical section with the first video, depending on the obtained advertisement setting information related to the first video.

2. The method according to claim 1, further comprising forming a video cluster that includes the fast video and the second video by assigning a common cluster identifier to the two videos sharing the identical section,

wherein the selling the advertisement for the second video is performed by setting an advertisement for the formed video cluster depending on the advertisement setting information related to the first video.

3. The method according to claim 2, wherein the forming the video cluster that includes the fast video and the second video by assigning the common cluster identifier to the two videos sharing the identical section, comprises:

generating frame feature vectors for the two videos, respectively, and

comparing the frame feature vectors of the two videos with each other, thus detecting the identical section shared between the first video and the second video.

4. The method according to claim 3, wherein the generating the frame feature vectors comprises:

calculating color distribution vectors for a plurality of sub-frames respectively, formed by dividing a frame of each video;

generating first differences for the color distribution vectors of the frame using the color distribution vectors;

generating second differences for the color distribution vectors using the first differences between the color distribution vectors; and

generating a frame feature vector of the frame based on the color distribution vectors, the first differences for the color distribution vectors, and the second differences for the color distribution vectors.

5. The method according to claim 1, further comprising setting an advertisement for a third video, which shares an identical section with the second video, depending on the advertisement setting information related to the first video.

6. The method according to claim 5, further comprising forming a video cluster, which includes the first video and the second video, by assigning a common cluster identifier to the two videos sharing the identical section,

wherein the setting the advertisement for the third video is performed by setting an advertisement for the formed video cluster depending on the advertisement setting information related to the first video.

9. A computer-readable recording medium for storing a program for executing the method according to any one of claims 1 to 8 on a computer.

7. A method of providing video-related advertisements, the method being pertained to match advertisements with videos belonging to a video cluster that is formed by assigning a common cluster identifier to two videos sharing an identical section, comprising:

obtaining keyword information about a first video belonging to the video cluster,

detecting a first advertisement matching the first video based on both the keyword information about the fast video and advertisement keywords; and

matching the detected first advertisement with a second video, which belongs to the video cluster and shares an identical section with the fast video.

8. The method according to claim 7, further comprising matching the detected first advertisement with a third video, which belongs to the video cluster and does not shale an identical section with the first video.

10. An apparatus for providing video-related advertisements, comprising:

a video search request reception unit for receiving a search request from an advertiser terminal;

a video list provision unit for providing a video search list corresponding to the search request to the advertiser terminal; and

an advertisement setting management unit for setting an advertisement for a fast video, which is included in the provided video list, depending on advertisement setting information which is related to the fast video and is obtained from the advertiser terminal, and setting an advertisement for a second video which shares an identical section with the first video, depending on the obtained advertisement setting information related to the first video.