ADVERTISEMENT ROTATION

• US 20110307339A1
• Filed: 07/26/2011
• Published: 12/15/2011
• Est. Priority Date: 12/02/1999
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Sony Computer Entertainment America LLC (Sony Group Corp.)
• Inventors: Russell, Riley R., van Datta, Glen, Zalewski, Gary
• Granted Patent: US 9,015,747 B2
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services.

Claims

1. An apparatus for the display of primary and ancillary content, comprising:

at least one source of primary content, the primary content including multiple trigger data points, each trigger data point indicating a point for the identification, retrieval, and insertion of ancillary advertisement content with respect to the primary content;

an advertisement selection module configured to identify ancillary advertisement content stored in memory, the identification occurring in response to processing of trigger data in the primary content and based upon information associated with a user profile of a current user of the apparatus, wherein a subsequent processing of the trigger data point results in identification of different ancillary advertisement content and the user profile includes user preferences with regard to primary or ancillary content;

a decoder configured to retrieve and decode the ancillary advertisement content in the memory and identified by the advertisement selection module for insertion with respect to the primary content; and

a graphics processing unit coupled to the decoder, the graphics processing unit configured to render the primary content and the decoded ancillary advertisement content, wherein the ancillary advertisement content is inserted relative to the primary content in accordance with an indication of the trigger data.

2. The apparatus of claim 1, wherein the indication of the trigger data identifies a break between two scenes in the primary content for the insertion of the ancillary advertisement content.

3. The apparatus of claim 1, wherein the indication of the trigger data identifies a portion of the primary content for the simultaneous overlay of the ancillary advertisement content.

4. The apparatus of claim 1, wherein the indication of the trigger data includes instructions for execution by the graphics processing unit to rescale the primary content whereby the primary content is simultaneously displayed adjacent to the ancillary advertisement content.

5. The apparatus of claim 1, wherein the indication of the trigger data includes instructions for execution by the graphics processing unit for coordinate-based placement of the ancillary advertisement content in the primary content.

6. The apparatus of claim 1, wherein the ancillary advertisement content includes header data, the header data identifying a preferred placement of the ancillary advertisement content with respect to the primary content.

7. The apparatus of claim 6, wherein the insertion of the ancillary advertisement content relative to the primary content occurs as a result of a determination of priority with respect to the ancillary advertisement header data and the indication of the trigger data.

8. The apparatus of claim 1, further comprising a profile management module configured to exchange profile management data with a profile management server over a network connection, wherein one or more selections of the ancillary advertisement content in the memory are received by the apparatus over the network.

9. The apparatus of claim 8, wherein the profile management data includes a USER ID.

10. The apparatus of claim 8, wherein the profile management data includes a device identifier.

11. The apparatus of claim 8, wherein the profile management server associates the user profile with the profile management data.

12. The apparatus of claim 11, wherein the ancillary content server delivers ancillary advertisement content to the apparatus over the network in response to one or more user preferences.

13. The apparatus of claim 1, wherein the trigger data is associated with universal ancillary advertisement content.

14. The apparatus of claim 1, wherein the trigger data is associated with targeted ancillary advertisement content.

15. The apparatus of claim 1, wherein the trigger data is associated with context-specific ancillary advertisement content.

16. The apparatus of claim 8, further comprising a feedback module configured to generate feedback data in response to user interaction with the identified ancillary advertisement content.

17. The apparatus of claim 16, wherein the feedback data is used to update a feedback profile at a feedback server.

18. The apparatus of claim 17, wherein the feedback profile is used to update a user profile including user preferences with regard to content.

19. The apparatus of claim 1, wherein the apparatus for the display of primary and ancillary content is a portable media device.

20. The apparatus of claim 1, wherein the apparatus for the display of primary and ancillary content is a home entertainment system.

21. A content decoder for use in a content display device, the content decoder configured to:

retrieve and decode ancillary advertisement content from memory accessible to the media display device, the ancillary advertisement content identified by an advertisement selection module, the ancillary advertisement content for insertion with respect to primary content being rendered on the content display device; and

provide instructions to a graphics processing unit coupled to the content decoder, the instructions identifying how to render the decoded ancillary advertisement content with respect to the primary content, wherein the instructions correspond to an indication of trigger data in the primary content.

22. The content decoder of claim 21, wherein the indication of the trigger data identifies a break between two scenes in the primary content for the insertion of the ancillary advertisement content.

23. The content decoder of claim 21, wherein the indication of the trigger data identifies a portion of the primary content for the simultaneous overlay of the ancillary advertisement content.

24. The content decoder of claim 21, wherein the indication of the trigger data includes instructions for execution by the graphics processing unit to rescale the primary content whereby the primary content is simultaneously displayed adjacent to the ancillary advertisement content.

25. The content decoder of claim 21, wherein the indication of the trigger data includes instructions for execution by the graphics processing unit for coordinate-based placement of the ancillary advertisement content in the primary content.

26. The content decoder of claim 21, wherein the ancillary advertisement content includes header data, the header data identifying a preferred placement of the ancillary advertisement content with respect to the primary content.

27. The content decoder of claim 26, wherein the insertion of the ancillary advertisement content relative to the primary content occurs as a result of a determination of priority with respect to the ancillary advertisement header data and the indication of the trigger data.