SEARCH RESULT DRIVEN QUERY INTENT IDENTIFICATION

• US 20110307482A1
• Filed: 06/10/2010
• Published: 12/15/2011
• Est. Priority Date: 06/10/2010
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: AHARI, SANAZ, AGRAWAL, NITIN, RADLINSKI, FILIP, CRASWELL, NICK, BILLERBECK, BODO, SHOKOUHI, MILAD, HOAD, TIMOTHY, ZHOU, SONG, AWAN, MUHAMMAD AATIF, SARAF, YATHARTH
• Application Number:
  US12/813,376
• Publication Number:
  US 20110307482A1
• Time in Patent Office: Days
• US Class Current: 707/731
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

A system and method are provided for detecting entity information contained within search results. The detected entity information can be used to determine a category of entity as well as a specific entity within the search results. The entity information can be used to alter the style and/or format of the presented results based the detected entity category.

Claims

1. One or more computer-storage media storing computer-useable instructions that, when executed by a computing device, perform a method for determining an entity associated with a search query, comprising:

obtaining a plurality of results responsive to a search query;

detecting one or more responsive results corresponding to a category-oriented site;

selecting an entity category based on the one or more detected responsive results;

extracting entity information from the one or more detected responsive results;

identifying an entity based on the extracted information; and

modifying display of the responsive results based on the identified entity.

2. The one or more computer-storage media of claim 1, wherein modifying the display of responsive results comprises displaying an advertisement related to the identified entity in a location corresponding to a detected responsive result.

3. The one or more computer-storage media of claim 1, wherein modifying the display of responsive results comprises displaying an entity card in a location corresponding to a detected responsive result.

4. The one or more computer-storage media of claim 1, wherein modifying the display of responsive results comprises excluding at least one responsive result from display.

5. The one or more computer-storage media of claim 1, wherein selecting an entity category comprises:

generating a category score for a plurality of categories based on the one or more detected responsive results; and

selecting a category having the highest category score.

6. The one or more computer-storage media of claim 1, wherein detecting one or more responsive results corresponding to a category-oriented site comprises matching a uniform resource locator for a document with a URL component of a category template.

7. One or more computer-storage media storing computer-useable instructions that, when executed by a computing device, perform a method for determining an entity associated with a search query, comprising:

obtaining a plurality of results responsive to a search query;

extracting entity information from one or more of the responsive results;

identifying an entity based on the extracted information;

determining at least one secondary intent of the search query based on the responsive results;

matching a plurality of the responsive results to at least one of the identified entity and the secondary intent;

displaying the matching responsive results; and

displaying a condensed representation of the non-matching responsive results, the condensed representation requiring at least one additional user action to display the non-matching responsive results.

8. The one or more computer-storage media of claim 7, wherein the at least one additional user action required to display the non-matching responsive results comprises hovering a cursor over a displayed object.

9. The one or more computer-storage media of claim 7, wherein the at least one additional user action required to display the non-matching responsive results comprises clicking on a displayed object.

10. The one or more computer-storage media of claim 7, wherein the at least one additional user action required to display the non-matching search results comprises clicking on a displayed object.

11. The one or more computer-storage media of claim 7, wherein determining at least one secondary intent comprises identifying a category-oriented site corresponding to a category different than a category of the selected entity.

12. The one or more computer-storage media of claim 7, wherein extracting information from the one or more responsive results comprises extracting data fields from one or more documents based on an open form category template.

13. A method for determining an entity associated with a search query, comprising:

obtaining a plurality of results responsive to a search query;

detecting one or more responsive results corresponding to a category-oriented site;

extracting entity information from the at least one detected responsive result;

identifying an entity category and an entity based on the one or more detected responsive results;

matching a plurality of the responsive results to the identified entity category or the identified entity;

selecting an additional content item corresponding to at least one of the identified entity category and the identified entity;

displaying the matching plurality of responsive results and the selected additional content item in a location corresponding to a matching responsive result; and

excluding from display at least one non-matching responsive result.

14. The method of claim 13, wherein excluding from display at least one non-matching responsive result comprises providing a condensed representation for the at least one non-matching responsive result, the condensed representation requiring at least one additional user action to display the at least one non-matching responsive result.

15. The method of claim 14, wherein the at least one additional user action required to display the at least one non-matching responsive result comprises clicking on a displayed object.

16. The method of claim 14, wherein the at least one additional user action required to display the at least one non-matching responsive result comprises clicking on a displayed object.

17. The method of claim 13, wherein extracting information from the one or more responsive results comprises extracting data fields from one or more documents based on an open form category template.

18. The method of claim 13, wherein selecting an entity category comprises:

generating a category score for a plurality of categories based on the one or more detected responsive results; and

selecting a category having the highest category score.

19. The method of claim 13, the additional content item comprises an advertisement.

20. The method of claim 13, wherein detecting one or more responsive results corresponding to a category-oriented site comprises matching a uniform resource locator for a document with a URL component of a category template.