TARGETED DISTRIBUTION OF ELECTRONIC COUPONS
First Claim
Patent Images
1. A system, comprising:
- a user interface that is provided by at least one computer and is accessible by a consumer via a network, the user interface being configured to allow the consumer to specify whether or not the consumer wishes to receive electronic coupons and to specify one or more parameters relating to an amount, frequency, origin or type of electronic coupons to be received;
one or more databases that store information obtained from the consumer via the user interface, the information including one or more parameters specified by the consumer relating to the amount, frequency, origin or type of electronic coupons to be received;
a matching engine implemented by one or more computers that utilizes the information stored in the one or more databases to identify electronic coupons to be distributed to the consumer based at least on the one or more parameters specified by the consumer relating to the amount, frequency, origin or type of electronic coupons to be received.
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Accused Products
Abstract
A system, method and computer program product is described that matches commercial incentives to consumers based on targeting data associated with the commercial incentive and user data associated with consumers in a manner that advantageously allows for highly-targeted delivery of commercial incentives to the consumers that are most likely to use them. Because both the targeting data and the user data may include spatial, temporal, social and topical data, matching may be performed based on any or all of these data types, as well as based on any combination of these data types.
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Citations
34 Claims
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1. A system, comprising:
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a user interface that is provided by at least one computer and is accessible by a consumer via a network, the user interface being configured to allow the consumer to specify whether or not the consumer wishes to receive electronic coupons and to specify one or more parameters relating to an amount, frequency, origin or type of electronic coupons to be received; one or more databases that store information obtained from the consumer via the user interface, the information including one or more parameters specified by the consumer relating to the amount, frequency, origin or type of electronic coupons to be received; a matching engine implemented by one or more computers that utilizes the information stored in the one or more databases to identify electronic coupons to be distributed to the consumer based at least on the one or more parameters specified by the consumer relating to the amount, frequency, origin or type of electronic coupons to be received. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method, comprising:
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providing a user interface, the user interface being accessible to a consumer via a network and configured to allow the consumer to specify whether or not the consumer wishes to receive electronic coupons and to specify one or more parameters relating to an amount, frequency, origin or type of electronic coupons to be received; storing information obtained from the consumer via the user interface in one or more databases, the information including one or more parameters specified by the consumer relating to the amount, frequency, origin or type of electronic coupons to be received; and utilizing the information stored in the one or more databases to identify electronic coupons to be distributed to the consumer based at least on the one or more parameters specified by the consumer relating to the amount, frequency, origin or type of electronic coupons to be received. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A method, comprising:
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providing a consumer with access to a network-accessible user interface to an electronic coupon distribution system via a Web browser; enabling the consumer to interact with the user interface via the Web browser to indicate whether or not the consumer wishes to receive electronic coupons and to specify one or more parameters relating to an amount, frequency, origin or type of electronic coupons to be received; and providing information obtained from the interaction between the consumer and the user interface via the Web browser to the electronic coupon distribution system. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34)
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Specification