METADATA-ENABLED DYNAMIC UPDATES OF ONLINE ADVERTISEMENTS

• US 20110313848A1
• Filed: 06/18/2010
• Published: 12/22/2011
• Est. Priority Date: 06/18/2010
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Vaidyanathan, Shankar, Singh, Balbir
• Granted Patent: US 9,811,835 B2
• Time in Patent Office: Days
• US Class Current: 705/14.43
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Systems, methods, and computer media for dynamically updating online advertisements and providing updated online advertisements are provided. An object-oriented online advertisement is provided that has properties inherited from an advertisement class. The inherited properties include metadata fields and corresponding metadata values. The metadata fields and values determine the content, appearance, behavior, and other characteristics of the online advertisement when it is published on a web page. Changes to or addition or deletion of metadata fields and values in an advertisement class or subclass are communicated to the online advertisements, and the metadata of the advertisements are updated to reflect the changes.

Claims

1. One or more computer storage media storing computer-executable instructions for performing a method for dynamically updating online advertisements, the method comprising:

providing an object-oriented online advertisement that is an instance or subclass of an advertisement class,

wherein the advertisement has properties inherited from the advertisement class, including one or more metadata fields each having a corresponding metadata value,

and wherein the metadata fields and corresponding values determine the content and appearance of the advertisement when published on a web page;

determining that at least one of a metadata value or a metadata field in one of the advertisement class, subclass, or instance has changed since the online advertisement was provided; and

providing a dynamic update for the at least one of a metadata value or a metadata field reflecting the change.

2. The media of claim 1, wherein the metadata values are stored in a computing cloud.

3. The media of claim 1, wherein the metadata fields are stored in a computing cloud.

4. The media of claim 1, wherein the update alters the displayed appearance of the online advertisement.

5. The media of claim 1, wherein the update reflects a change in at least one of price, product information, product availability, advertising strategy, advertising campaign, awards, landing page URL, offer lifetime, or relative value.

6. The media of claim 1, wherein the dynamic update is provided upon determination that the metadata value or field has changed.

7. The media of claim 1, wherein the dynamic update is provided immediately before the online advertisement is published on a web page.

8. The media of claim 1, wherein the dynamic update is provided periodically at a determined interval.

9. The media of claim 1, wherein the metadata value for at least one metadata field is affected by consumer feedback.

10. The media of claim 9, wherein the consumer feedback comprises at least one of user reviews or social media feedback.

11. One or more computer storage media storing computer-executable instructions for performing a method for dynamically updating online advertisements, the method comprising:

publishing on a web page an object-oriented online advertisement that is an instance or subclass of an advertisement class,

wherein the advertisement has properties inherited from the advertisement class, including one or more metadata fields each having a corresponding metadata value, and

wherein the metadata fields and corresponding values determine the content and appearance of the advertisement when published on the web page;

receiving a dynamic update to at least one of a metadata value or a metadata field,

wherein the update reflects a change made to at least one of the advertisement class, subclass or instance; and

publishing the dynamically updated online advertisement.

12. The media of claim 11, wherein at least one of the metadata fields or values are stored in a computing cloud.

13. The media of claim 11, wherein the update alters the displayed appearance of the online advertisement.

14. The media of claim 11, wherein the update reflects a change in at least one of price, product information, product availability, advertising strategy, advertising campaign, awards, landing page URL, offer lifetime, or relative value.

15. The media of claim 11, wherein the dynamic update is provided upon determination that the metadata value or field has changed.

16. The media of claim 11, wherein the dynamic update is provided periodically at a determined interval.

17. The media of claim 11, wherein the metadata value for at least one metadata field is affected by user reviews or social media feedback.

18. One or more computer storage media storing computer-executable instructions for performing a method for publishing online advertisements, the method comprising:

accessing an object-oriented online advertisement that is an instance or subclass of an advertisement class,

wherein the advertisement has properties inherited from the advertisement class, including one or more metadata fields each having a corresponding metadata value, and

wherein the metadata fields and corresponding values determine the content and appearance of the advertisement when published on a web page;

retrieving metadata values for one or more metadata fields immediately before publishing the online advertisement; and

publishing the online advertisement on a web page.

19. The media of claim 18, wherein the metadata values are retrieved from a computing cloud.

20. The media of claim 18, wherein the one or more metadata fields for which metadata values are retrieved specify price, product information, product availability, advertising strategy, advertising campaign, awards, landing page URL, offer lifetime, or relative value.