SYSTEM AND METHOD FOR DETERMINING A VALUE OF A DATA-PROVIDING SERVICE UPGRADE

• US 20110313866A1
• Filed: 02/10/2010
• Published: 12/22/2011
• Est. Priority Date: 02/10/2009
• Status: Abandoned Application

• Current Assignee: Naver Corporation
• Original Assignee: NHN Business Platform Corp. (Naver Corporation)
• Inventors: Park, Jong Ho
• Application Number:
  US13/148,910
• Publication Number:
  US 20110313866A1
• Time in Patent Office: Days
• US Class Current: 705/14.69
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A system and a method for determining a value of an advertisement data-providing service upgrade are disclosed. The system for determining a value of an advertisement data-providing service upgrade extracts advertisement data from a database to provide an advertisement service for registering and displaying the advertisement data of an advertiser, determines a value of upgrading the service of the extracted advertisement data, and proposes a service upgrade to the advertiser using the extracted advertisement data and the upgrade value.

Claims

1. A system for determining a value, the system comprising:

a data extractor to extract advertisement data of an advertiser from a database and to provide an advertisement service for registering and displaying the advertisement data;

a value determining unit to determine a switching value for switching a service state of the extracted advertisement data; and

a storage unit to store the extracted advertisement data related to the switching value.

2. The system of claim 1, wherein:

the advertisement data comprises at least one of a locale name and a business type name, corresponding to an advertisement of the advertiser, and

the value determining unit computes the switching value based on at least one weighting among a plurality of weightings that are determined based on the at least one of the locale name, the business type name, and at least one function including the at least one weighting as a variable.

3. The system of claim 2, wherein the plurality of weightings comprises at least one of a business weighting for each locale according to the locale name, a business weighting for each business type according to the business type name, a current sales weighting according to each of the locale name and the business type name, and an accumulated sales weighting according to each of the locale name and the business type name.

4. The system of claim 2, wherein the at least one weighting among the plurality of weightings is determined through an advertisement registration system that registers enterprise information for each locale name and provides a display service.

5. The system of claim 2, wherein:

the at least one weighting among the plurality of weightings comprises a popularity of each search query having the locale name or the business type name, and

the popularity of each search query is determined through a search system that provides a search result according to the search query.

6. The system of claim 1, further comprising:

an arranging unit to arrange the advertisement data according to a magnitude of the switching value.

7. The system of claim 1, further comprising:

a data verification unit to verify the switching value for switching a service state of the advertisement data; and

a suggested-information transmitter to transmit suggested information for switching a service state using the switching value.

8. The system of claim 7, wherein the suggested-information transmitter transmits the suggested information through an e-mail and/or a short message service (SMS), by extracting an e-mail address and/or a phone number from the verified advertisement data or information of the advertiser.

9. The system of claim 7, wherein the suggested-information transmitter selects an advertiser to be switched to an advertiser charged a registration fee from among advertisers registered free of charge using the verified switching value, and transmits the suggested information to the selected advertiser.

10. The system of claim 7, wherein the suggested information is displayed through a free registration page in response to the advertiser logging onto the free registration page.

11. A method of determining a value, the method comprising:

extracting advertisement data, from a database, to provide an advertisement service for registering and displaying the advertisement data;

determining a switching value for switching a service state of the extracted advertisement data; and

storing the extracted advertisement data related to the switching value.

12. The method of claim 11, wherein:

the advertisement data comprises at least one of a locale name and a business type name, corresponding to an advertisement of an advertiser, and

the determining comprises computing the value based on at least one weighting among a plurality of weightings that are determined based on the at least one of the locale name, the business type name, and at least one function including the at least one weighting as a variable.

13. The method of claim 12, wherein the plurality of weightings comprises at least one of a business weighting for each locale according to the locale name, a business weighting for each business type according to the business type name, a current sales weighting according to each of the locale name and the business type name, and an accumulated sales weighting according to each of the locale name and the business type name.

14. The method of claim 12, wherein the at least one weighting among the plurality of weightings is determined through an advertisement registration system that registers enterprise information for each locale name and provides a display service for a fee.

15. The method of claim 12, wherein:

the at least one weighting among the plurality of weightings comprises a popularity of each search query having the locale name or the business type name, and

the popularity of each search query is determined through a search system that provides a search result according to the search query.

16. The method of claim 11, further comprising:

arranging the advertisement data according to a magnitude of the switching value.

17. The method of claim 11, further comprising:

verifying the switching value for switching a service state of the advertisement data; and

transmitting suggested information for switching a service state using the verified switching value.

18. The method of claim 17, wherein the transmitting comprises selecting an advertiser to be switched to an advertiser charged a registration fee from among advertisers registered free of charge using the verified switching value, and transmitting the suggested information to the selected advertiser.

19. A non-transitory computer-readable medium to determine a value, comprising a program for instructing a computer to perform the method of claim 11.