USE OF BROWSER HISTORY FILE TO DETERMINE WEB SITE REACH

• US 20110314128A1
• Filed: 08/31/2011
• Published: 12/22/2011
• Est. Priority Date: 06/23/1998
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Blumenau, Trevor I., Harkness, David H., Bhatia, Manish
• Granted Patent: US 9,037,659 B2
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Methods and apparatus for using a browser history file to determine web site reach are disclosed. An example method includes receiving a message from a first computer at a second computer after a browser history at the first computer is populated with information, wherein the message includes an identity indication of the first computer and the browser history is maintained by browser functionality native to the browser and sending an application to the first computer from the second computer in response to the message, wherein, when the application is executed at the first computer, the application accesses the browser history, extracts a portion of the browser history, and inserts the extracted portion of the browser history into a communication directed to a third computer.

Claims

1. A method of metering a Web site, the method comprising:

loading a first monitoring application on a device to be monitored without modifying a browser on the device;

retrieving, using the first monitoring application, a reference to a Web site from a history stored on the device representative of Web sites accessed using the browser, wherein the history stores the reference to the Web site in response to the browser accessing the Web site; and

providing the reference to a second application different from the first monitoring application.

20. A method as defined in claim 1, wherein the identity indication references an identity of a panelist.

21. A method as defined in claim 1, wherein the identity indication includes a user name.

22. A method as defined in claim 1, wherein the second computer is the third computer.

23. A method as defined in claim 1, further comprising storing in the third computer the portion of the browser history and storing in the third computer browser history information from other computers.

24. A method as defined in claim 1, wherein the message includes credentials to log onto a web page hosted by the second computer.

25. A method as defined in claim 1, wherein the browser history has a first format and the application is to operate with browser histories having the first format.

26. A method as defined in claim 1, further comprising sending a communication to the first computer, the communication including a request to send the message to the second computer.

27. A method as defined in claim 1, wherein the communication includes a webpage.

10. A tangible computer readable medium storing instructions that, when executed, cause a machine to at least:

load a first monitoring application on a device to be monitored without modifying a browser on the device;

retrieve, using the first monitoring application, a reference to a Web site from a history stored on the device representative of Web sites accessed using the browser, the history to store the reference to the Web site in response to the browser accessing the Web site; and

provide the reference to a second application different from the first monitoring application.

19. A method of metering a Web site comprising:

receiving a message from a first computer at a second computer after a browser history at the first computer is populated with information, wherein the message includes an identity indication of the first computer and the browser history is maintained by browser functionality native to the browser; and

sending an application to the first computer from the second computer in response to the message, wherein, when the application is executed at the first computer, the application accesses the browser history, extracts a portion of the browser history, and inserts the extracted portion of the browser history into a communication directed to a third computer.

28-46. -46. (canceled)