METHOD OF OPERATING A NAVIGATION SYSTEM TO BLOCK UNWANTED ADVERTISEMENTS

• US 20110320120A1
• Filed: 06/23/2010
• Published: 12/29/2011
• Est. Priority Date: 06/23/2010
• Status: Abandoned Application

• Current Assignee: Navteq B.V. (HERE Holding Corporation)
• Original Assignee: Navteq B.V. (HERE Holding Corporation)
• Inventors: TIELENS, BART
• Application Number:
  US12/821,450
• Publication Number:
  US 20110320120A1
• Time in Patent Office: Days
• US Class Current: 701/207
• CPC Class Codes: G01C 21/26 specially adapted for navigation in a road network
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method of operating a navigation system to block advertising messages is disclosed. A spatially based advertising filtering parameter defining a portion of a geographic region and an advertising message are obtained. A current location of the navigation system and a location of a business associated with the advertising message are identified. The method determines whether the location of the business is located outside of the portion of the geographic region defined by the spatially based advertising filtering parameter. If so, presentation of the advertising message is blocked.

Claims

1. A computer implemented method of operating a navigation system to block advertising messages, the method comprising:

obtaining a spatially based advertising filtering parameter defining a portion of a geographic region;

identifying a current location of the navigation system;

obtaining an advertising message;

identifying a location of a business associated with the advertising message;

determining whether the location of the business is located outside of the portion of the geographic region defined by the spatially based advertising filtering parameter; and

if so, blocking a presentation of the advertising message.

2. The method of claim 1 wherein the spatially based advertising filter parameter specifies an administrative district.

3. The method of claim 1 wherein the spatially based advertising filter parameter specifies a distance from a current position of the navigation system.

4. The method of claim 1 wherein the spatially based advertising filter parameter specifies a distance from a specified location.

5. The method of claim 1 wherein the spatially based advertising filter parameter is defined by a user of the navigation system.

6. The method of claim 1 wherein the advertising message includes an identifier of the business associated with the advertising message.

7. The method of claim 1 wherein the advertising message includes an identifier of the location of the business associated with the advertising message.

8. The method of claim 1 wherein another filter parameter is category or temporally based.

9. The method of claim 1 wherein the advertising message is obtained without a request from the navigation system.

10. The method of claim 1 wherein the advertising message is obtained after a request from the navigation system.

11. A navigation system comprising:

a processor,

a geographic database associated with the processor, and

an advertising filtering program executed on the processor, wherein the advertising filtering program blocks a presentation of an advertising message for a point of interest according to a filtering parameter.

12. The navigation system of claim 11 wherein the filtering parameter includes at least one from a group comprising:

a spatially based filter parameter, a category based filter parameter and a time based filter parameter.

13. The navigation system of claim 12 wherein the spatially based filter parameter specifies a distance from a current position of the navigation system and the advertising message for the point of interest located a distance greater from the current position than the specified distance is blocked by the advertising filtering program.

14. The navigation system of claim 11 wherein the filter parameter is defined by a user of the navigation system.

15. The navigation system of claim 11 wherein the advertising message includes an identifier of the point of interest associated with the advertising message.

16. The navigation system of claim 11 wherein the advertising message includes an identifier of the location of the point of interest associated with the advertising message.

17. A method of operating a computer platform to block advertising messages, the method comprising:

obtaining a filtering parameter defining a spatial filter region;

obtaining an advertising message;

identifying a location of a business associated with the advertising message;

determining whether the location of the business is located outside the spatial filter region; and

if so, blocking a presentation of the advertising message.

18. The method of claim 17 wherein the filter parameter is defined by a user of the computer platform.

19. The method of claim 17 wherein another filter parameter is category or temporally based.

20. The method of claim 17 wherein the advertising message is obtained with or without a request from the computer platform.