LOCATION BASED ADVERTISING SYSTEM AND METHOD

• US 20110320259A1
• Filed: 08/17/2010
• Published: 12/29/2011
• Est. Priority Date: 06/25/2010
• Status: Abandoned Application

• Current Assignee: Location Labs (Gen Digital Inc.)
• Original Assignee: Wavemarket Incorporated (Gen Digital Inc.)
• Inventors: Roumeliotis, Tasos, Hotes, Scott, Hodges, Daniel, Talbot, Andrew
• Application Number:
  US12/857,888
• Publication Number:
  US 20110320259A1
• Time in Patent Office: Days
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A computer-implemented location based advertising method is provided. The method includes receiving advertising information and an indication of a physical location associated with the advertising information. The advertising information is transmitted to a first client associated with a first user. Entrance to the physical location is detected by either the first user or a mobile device associated with the first user. The transmission of the advertising information and the detection of the entrance to the physical location of the first user or the mobile device are reported to a second client associated with a second user. The present invention further provides a location based advertising systems.

Claims

1. A computer-implemented location based advertising method comprising:

receiving advertising information and an indication of a physical location associated with the advertising information;

transmitting the advertising information to a first client associated with a first user;

detecting entrance of at least one of the first user and a mobile device associated with the first user to the physical location; and

reporting to a second client associated with a second user the transmission of the advertising information and the detection of the entrance of the at least one of the first user and the mobile device associated with the first user to the physical location.

2. The computer-implemented location based advertising method of claim 1, further comprising:

receiving the indication of a physical location with a description of an address; and

detecting arrival at the address.

3. The computer-implemented location based advertising method of claim 1, further comprising:

receiving the advertising information with a description of a product;

receiving the indication of the physical location as an indication of a physical location where the described product is sold; and

detecting entrance to the physical location including the described product.

4. The computer-implemented location based advertising method of claim 1, wherein transmitting the advertising information to the first client comprises transmitting an impression to the mobile device associated with the first user.

5. The computer-implemented location based advertising method of claim 1, further comprising:

receiving geographic coordinate measurements corresponding to a current location of the mobile device; and

comparing the geographic coordinate measurements with the indication of the physical location to detect the entrance of the mobile device to the physical location.

6. The computer-implemented location based advertising method of claim 1, further comprising:

receiving a GPS fix from the mobile device corresponding to a current location of the mobile device; and

comparing the GPS fix with the indication of the physical location to detect the entrance of the mobile device to the physical location.

7. The computer-implemented location based advertising method of claim 1, further comprising:

receiving measurements of base station signals of at least one base station received by the mobile device; and

comparing the measurements of the base station signals with the indication of the physical location to detect the entrance of the mobile device to the physical location.

8. The computer-implemented location based advertising method of claim 1, further comprising:

receiving measurements of base station signals received by the mobile device from a plurality of base stations;

triangulating the current location of the mobile device based on the measurements of base station signals; and

comparing the triangulated current location of the mobile device with the indication of the physical location to detect the entrance to the physical location of the mobile device.

9. The computer-implemented location based advertising method of claim 1, further comprising:

receiving the indication of the physical location as including an address; and

detecting entrance to the physical location based on detecting the mobile device within a predetermined distance from the address.

10. The computer-implemented location based advertising method of claim 1, further comprising:

receiving the indication of the physical location as including an indication of a product;

performing a search via a network to determine at least one physical location where the product is sold; and

detecting entrance of the mobile device to the physical location based on detecting an entrance to the at least one physical location where the product is sold.

11. The computer-implemented location based advertising method of claim 1, further comprising:

receiving the indication of the physical location as including an indication of a store name;

performing a search via a network to determine at least one physical location of the store; and

detecting entrance to the physical location based on detecting an entrance to the at least one physical location of the store.

12. The computer-implemented location based advertising method of claim 11, further comprising detecting entrance to the at least one physical location of the store based on detecting the mobile device within a predetermined distance from the at least one physical location.

13. The computer-implemented location based advertising method of claim 1, further comprising reporting to the second client associated with the second user the transmission of the advertising information and the detection of the entrance into the physical location in response to the at least one of the first user and the mobile device associated with the first user entering the physical location within a predetermined time from when the advertising information was transmitted to the first client.

14. The computer-implemented location based advertising method of claim 1, further comprising:

transmitting the advertising information with machine readable coding; and

detecting entrance to the physical location of the at least one of the first user and the mobile device associated with the first user by detecting the machine readable coding as presented by the first user.

15. The computer-implemented location based advertising method of claim 14, wherein transmitting the advertising information to the first client comprises transmitting the advertising information to the mobile device associated with the first user, the method further comprising detecting the machine readable coding as transmitted by the mobile device.

16. The computer-implemented location based advertising method of claim 1, further comprising transmitting an indication of a billed item to the second client in response to the detection of the entrance into the physical location of the at least one of the first user and the mobile device associated with the first user.

17. The computer-implemented location based advertising method of claim 1, wherein the first client is the mobile device, the method further comprising:

transmitting the indication of the physical location to the mobile device; and

receiving from the mobile device an indication of an entrance to the physical location.

18. The computer-implemented location based advertising method of claim 17, further comprising determining a threshold around at least a portion of the physical location, wherein transmitting the indication of the physical location comprises transmitting an indication of the threshold, and wherein receiving the indication of the entrance to the physical location comprises receiving the indication an entrance to an area defined by the threshold.

19. The computer-implemented location based advertising method of claim 1, wherein the first client is the mobile device, the method further comprising:

transmitting the indication of the physical location to the mobile device;

transmitting to the mobile device an indication of a predetermined time limit within which the mobile device can transmit an indication of an entrance to the physical location; and

receiving from the mobile device an indication of an entrance to the physical location prior to an expiration of the predetermined time limit.

20. The computer-implemented location based advertising method of claim 19, further comprising determining a threshold defined by at least one predetermined distance from the physical location around at least a portion of the physical location, wherein transmitting the indication of the physical location comprises transmitting an indication of the threshold, and wherein receiving the indication of the entrance to the physical location comprises receiving an indication of an entrance to an area defined by the threshold.

21. The computer-implemented location based advertising method of claim 1, further comprising receiving an indication of the entrance to the physical location detected by a sensor positioned at the physical location.

22. The computer-implemented location based advertising method of claim 1, wherein transmitting the advertising information to a first client comprises transmitting the advertising information to the mobile device associated with the first user, the method further comprising transmitting the advertising information to the mobile device in response to the mobile device moving within a predetermined distance of the physical location.

23. The computer-implemented location based advertising method of claim 1, wherein transmitting the advertising information to a first client comprises transmitting the advertising information to the mobile device associated with the first user, the method further comprising:

detecting a period of time the mobile device dwells in the physical location; and

reporting to the second client the entrance to the physical location of the mobile device in response to the dwelling period exceeding a predetermined time period.

24. The computer-implemented location based advertising method of claim 1, further comprising:

receiving a cost rate limit;

reporting indications of costs incurred to the second client based on at least one of the transmission of the impression and the detection of the entrance to the physical location;

transmitting the advertising information to a plurality of clients including the first client associated with a plurality of users until the cost rate limit is substantially met;

detecting entrance to the physical location of at least one of the plurality of users and respective mobile devices associated with the plurality of users; and

reporting to the second client the transmission of the advertising information and the detection of the entrance to the physical location of the at least one of the plurality of users and the respective mobile devices.

25. The computer-implemented location based advertising method of claim 1, further comprising:

receiving an indication of at least one of a maximum number of transmissions of the advertising information and a maximum number of detections of entrance to be made during a particular time period;

transmitting the advertising information to a plurality of clients including the first client associated with a plurality of users at least one of until the maximum number of transmissions and the maximum number of detections of entrance is achieved;

detecting entrance to the physical location of at least one of the plurality of users and respective mobile devices associated with the plurality of users; and

reporting to the second client the transmission of the advertising information and the detection of the entrance to the physical location of the at least one of the plurality of users and the respective mobile devices.

26. The computer-implemented location based advertising method of claim 1, further comprising:

receiving the indication of the physical location as an indication of a plurality of physical locations;

detecting entrance of at least one of the first user and the mobile device associated with the first user to at least one of the plurality of physical locations; and

reporting to the second client associated with the second user the transmission of the advertising information and the detection of the entrance of the at least one of the first user and the mobile device associated with the first user to the at least one of the plurality of physical locations.

27. A location based advertising system comprising at least one computing device including at least one memory comprising instructions operable to enable the computing device to perform a procedure comprising:

transmitting advertising information as an impression to a mobile device associated with a first user;

detecting entrance of the mobile device to a physical location associated with the advertising information; and

reporting to a client system associated with a second user the transmission of the advertising information and the detection of the entrance of the mobile device to the physical location.

28. Non-transitory computer-readable media tangibly embodying a program of instructions executable by a computing device to implement a method, the computing device being capable of interfacing with a communications network, the method comprising:

transmitting advertising information as an impression to a mobile device associated with a first user;

detecting entrance of the mobile device to a physical location associated with the advertising information associated; and

reporting to a client system associated with a second user the transmission of the advertising information and the detection of the entrance of the mobile device to the physical location.

29. A computer-implemented advertising method comprising:

receiving advertising information associated with at least one physical location;

transmitting the advertising information to a plurality of users, a portion of which correspond to location-trackable user accounts;

detecting entrance of at least one of the plurality of users which corresponds to a location-trackable user account to the at least one physical location;

generating an estimate of the number of the plurality of users which enter the at least one physical location based on;

the number of the plurality of users;

the number of the plurality of users which correspond to location-trackable user accounts; and

the number of the plurality of users which correspond to location-trackable user accounts which are detected as having entered the at least one physical location; and

reporting the estimate to an entity.

30. The computer-implemented advertising method of claim 29, further comprising generating the estimate by:

dividing the number of the plurality of users which correspond to location-trackable user accounts which are detected as having entered the at least one physical location by the number of the plurality of users which correspond to location-trackable user accounts; and

multiplying the result of the division by the number of the plurality of users.

31. A computer-implemented advertising method comprising:

receiving advertising information associated with at least one physical location;

transmitting the advertising information to a plurality of users;

determining a number of the plurality of users to enter the at least one physical location after transmitting the advertising information to the plurality of users; and

reporting to an entity the determination of the number of the plurality of users to enter the at least one physical location after transmitting the advertising information.

32. The computer-implemented advertising method of claim 31, further comprising:

determining a number of the plurality of users to enter the at least one physical location prior to transmitting the advertising information to the plurality of users;

determining a difference between the number of the plurality of users to enter the at least one physical location after transmitting the advertising information and the number of the plurality of users to enter the at least one physical location prior to transmitting the advertising information; and

reporting to the entity the determined difference.

33. The computer-implemented advertising method of claim 31, further comprising:

receiving at least one of population density information and foot traffic information in proximity to the at least one physical location;

estimating a number of the plurality of users to enter the at least one physical location prior to transmitting the advertising information to the plurality of users based on the at least one of the population density information and the foot traffic information; and

reporting to the entity the difference between the determination of the number of the plurality of users to enter the at least one physical location after transmitting the advertising information and the number of the plurality of users to enter the at least one physical location prior to transmitting the advertising information.

34. The computer-implemented advertising method of claim 31, further comprising determining the number of the plurality of users to enter the at least one physical location by detecting user entrance based on at least one of:

a GPS fix of a mobile device associated with a user;

a measurement of signals received by the mobile device from a base station; and

a measurement of signals sent by the mobile device to a base station.

35. The computer-implemented advertising method of claim 31, further comprising receiving an authorization to determine the location of the plurality of users respectively from the plurality of users.

36. The computer-implemented advertising method of claim 31, further comprising:

transmitting the advertising information as a plurality of impressions respectively associated with a plurality of physical locations;

determining when at least one particular user of the plurality of users exceeds a predetermined number of entrances to the plurality of physical locations; and

reporting to an entity the determination of the number of the plurality of users to enter the at least one physical location excluding the at least one particular user.

37. The computer-implemented advertising method of claim 31, further comprising:

transmitting the advertising information as a plurality of impressions respectively associated with a plurality of physical locations;

determining when at least one particular user of the plurality of users follows a predetermined travel pattern; and

reporting to an entity the determination of the number of the plurality of users to enter the at least one physical location excluding the at least one particular user following the predetermined travel pattern.

38. The computer-implemented advertising method of claim 31, further comprising:

transmitting the advertising information as a plurality of impressions respectively associated with a plurality of physical locations;

determining when particular ones of the plurality of users travel substantially together; and

reporting to an entity the determination of the number of the plurality of users to enter the at least one physical location excluding the particular ones of the plurality of users which travel substantially together.

39. A computer-implemented location based advertising method comprising:

receiving advertising information comprising an indication of a physical advertisement area, wherein the physical advertisement area comprises a physical advertisement to be exposed to a user;

receiving an indication of a physical location associated with the advertisement area;

detecting entrance of at least one of a first user and a mobile device associated with the first user to the advertisement area;

detecting entrance of at least one of the first user and the mobile device associated with the first user to the physical location; and

reporting to a second user the detection of the entrance of the at least one of the first user and the mobile device associated with the first user to the advertisement area and the physical location.